SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

Linkedin 103

Linkedin Brand Identity Branding Work Management 103

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 140

Linkedin Tips Paid Search Agency Ideal Customer Profiles 140

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Contently

AUGUST 3, 2016

Facebook is for the opinionated person who overshares details about private life. But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. billion last month.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

Social Media 155

Social Media Linkedin Media Skype 155

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Marketing Insider Group

APRIL 6, 2021

To provide even more value to your customers , offer them access to exclusive content like an online resources center, software training programs, exciting new videos, or more personalized emails. Have you noticed a theme throughout this article? Create a group on LinkedIn or Facebook. Make Life Easier for Your Customers.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces.

Content Marketing 127

Content Marketing Paper Content SEO 127

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 94

Lead Generation Linkedin Paid Content Generation 94

SocialPilot

DECEMBER 6, 2023

You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. This gives you credibility, articles to share and makes you discoverable online. You can use a Facebook analytics tool to see what’s working for you. You know the ones!)

Personalization 86

Personalization Brand Identity Branding Tips 86

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Facebook marketing strategy template Facebook is synonymous with social media. Download the template 4.

Social Media 105

Social Media Template Work Management Marketing Management 105

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

SEPTEMBER 4, 2012

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. The 30 Best Content Curation Resources for Marketers.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Choose based on your time and resources How much time can you commit for social media marketing and management? What kind of content are you more comfortable creating?

Social Media 98

Social Media Features Media Curation 98

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. LinkedIn reins supreme for B2B marketers. Focus your attention on the platforms that get the best results—with some extra attention paid to LinkedIn.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Sprout Social

DECEMBER 5, 2023

We aspired to write an article that would prove consumer stereotypes wrong. Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands.

Social Media 118

Social Media Paid Search Agency Media Advertising Agencies 118

BOP Design

SEPTEMBER 16, 2021

Crafting thought leadership takes time and a significant investment of resources. Think about the last compelling article you read about your industry. The article or blog post is complete and published on your B2B website , what’s next? If there is a LinkedIn group on the particular topic, share it there as well.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Allocation 118

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Stevens & Tate

MARCH 31, 2024

This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. While hashtags are often seen as casual, they hold value on professional platforms like LinkedIn. Utilize LinkedIn’s suggested hashtags feature.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Contently

MARCH 26, 2021

I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. More than 500 million people watch videos on Facebook. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

seo.co

JANUARY 3, 2023

In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape. Try adding unique articles or blog posts about those topics too. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn).

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Content Marketing Institute

AUGUST 31, 2023

It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours. It can suggest titles for articles and subject lines for newsletters if that’s not your strength. I copy and paste the article body to ChatGPT and tell it how many sentences to generate.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: YouTube Live, Facebook Live, Twitch and UStream. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat.

Social Media 145

Social Media Social Marketing Media Curation 145

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. I also repurpose my own content, turning a long-form article into a LinkedIn post and a few tweets.

Practices 119

Practices Product Top of Funnel Creativity 119

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Time and Resource Savings: Automated content creation and scheduling reduce the time spent on manual tasks.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Engagio

JULY 29, 2021

They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”. Forgetting Facebook. Take Facebook: the archetypal B2C platform, right? You don’t have to work hard tailoring all your posts for Facebook.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

seo.co

JANUARY 3, 2022

In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape. Try adding unique articles or blog posts about those topics too. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn).

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 105

Hubspot

MARCH 14, 2021

She says, "I've found that Social Selling can be truly impactful when you can leverage information on Social Media — such as LinkedIn — to connect with a prospect on mutual experiences, interests, or connections. "In He says, "Twitter, Instagram, Facebook, and Linkedin are my jam. The key is being genuine. "If

Tips 98

Tips Demonstrating Intent Hubspot Social Media 98