Contently

MARCH 22, 2024

How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. This helps your content gain recognition on SERPs. Brainstorm topics and headlines. Do not link to competing websites.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. Analyze the First Page of SERPs. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. Analyze the First Page of SERPs. Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

ClearVoice

APRIL 12, 2022

This article will help you create a solid informational SEO content brief that you can share with your writer or freelancer to ensure that the content they create for you meets your expectations of having your article optimized for search. Click the high-ranking results and take a look at how their articles are written.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Marketing Insider Group

FEBRUARY 1, 2021

Here are several effective ways to capture buyer intent for your business. Every website a buyer visits, the articles they read, and their online actions can give you tidbits about their motivation and purpose. Connecting keywords to B2B buyer behavior will make your SEO efforts more effective. Analyze Your Sales Funnel.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. These can be costly, but potentially quite effective. Guest post by Max DesMarais. That pitfall is paid search.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are essential when it comes to effective strategizing. Establish Clear, Metric-Driven Content Ideation Processes.

SEO 111

SEO Research Enterprise Management Tools 111

ClearVoice

AUGUST 7, 2023

This comprehensive guide covers best practices for top-of-funnel content creation, steps to build an effective TOFU content strategy, and actionable insights to measure success. Building an Effective Top-of-Funnel Content Strategy Crafting a resonant TOFO content strategy requires a deep dive into demand metrics and competition.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. But what a lot of people miss is the fact that “content” refers to more than just the articles on your blog. </h1> Use CTRL + F to find it.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

ClearVoice

MARCH 9, 2023

This article provides those steps. This strategy then changed to the use of short- and long-tail keywords. Figure out what wasn’t so effective and why. Reviewing your search engine optimization strategies/SERP ranking. Increased brand awareness and a boost in sales. Determine what worked well.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. So, here’s what happens when the search engine finds your article: 1. It reads the article. It determines “keyword density” of each word or phrase in the article. Source: [link].

Optimization 115

Optimization Keywords SERP SEO 115

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. How effective is SEO? If done correctly, SEO can be highly effective. percent of search terms on Google are long-tail keywords ( Backlinko ). What is SEO?

Statistics 94

Statistics SEO POS Lead Scoring 94

Content Marketing Institute

OCTOBER 16, 2018

Don’t forget to click points on the graph to see the most engaged articles during that period. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. SEO Click To Tweet.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Convince & Convert

JUNE 6, 2013

In my articles I tend to focus on the “create something great” half of the formula. That’s one way to use keywords—cram ‘em into your article or page. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). Keywords, keywords, keywords.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. Click To Tweet.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. In one sense, modern SEO was doing this kind of personalization long before ABM became widely practiced. An SEO campaign starts by building a list of target keywords and analyzing them for user intent.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. In fact, this article was transcribed. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Parse.ly

JULY 29, 2021

Earned content is when journalists and influencers pick up your press releases or highlight your initiatives in their articles. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. Incorporate multiple channels in marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Martech Advisor

NOVEMBER 7, 2019

In this article, we explore how BERT is going to impact your site traffic and how you can crack the BERT code. Danny Sullivan said in a tweet , " BERT doesn't change the fundamentals of what we've long said: write content for users.". Example : If a user searches for ' effective home remedies for the flu '. in English, for now.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

DivvyHQ

JULY 23, 2019

Yet, there are several steps that you must take to properly develop a highly effective keyword map. On-page optimization for your website can be a long and disorganized process, before and after implementation. Further, we can begin digging deeper into how we will be able to effectively create and align our keyword map.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

accelerate agency

MAY 2, 2020

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). To do this effectively relies on knowing how to best use social media for SEO. Influencing generic searches & SERPs. Influencing Generic Searches & SERPs. Building a quality following.

Social Media 52

Social Media SEO Media SERP 52

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. We have written a 3,000 word article on how much does SEO Cost, this should include competitor analysis. Why SEO Competitor Analysis is Important.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Valasys

AUGUST 3, 2023

This cutting-edge technology is revolutionizing the way marketers approach search engine optimization, unlocking unprecedented efficiency and effectiveness. In this article, we will dive deep into the wonders of an Automated SEO Platform. Still skeptical? All this, thanks to the power of automation.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Moz

FEBRUARY 10, 2020

A featured snippet is important because it represents an additional SERP feature that you can secure. Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It's possible we could have refined our process faster focusing on long tail keywords instead of the large head terms.

Case Study 67

Case Study Case Studies Features Studies 67

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

NOVEMBER 11, 2019

Our objective was to better understand which tactics might be most effective on a broad scale and how people might feel about the various tactics they encounter. Fractl surveyed 500+ people and asked them, "What is the most effective way for a company to attract your business?" Website and blog articles had the best sentiment.

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Numbers don’t lie.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Otherwise, you risk losing significant traffic to your competitors and seeing your own results degrade to areas of the SERPs that users never look at.

CTR 50

CTR Features Organization SERP 50