Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Storytelling symbiosis and sustainable innovation. Copywriting tips for politically correct content. We had over 21 new blog posts last year—and in those we covered a lot!

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Hubspot

MARCH 27, 2018

Moz has become the gold standard for SEO solutions and how-to articles. The Moz Blog's team of contributors offers an article per day to help expand your knowledge of search marketing. A co-founder of WIRED Magazine and a search engine marketing pioneer, Battelle's musings cover search and much more. SEO Copywriting.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Website copywriter? I interviewed him via Skype while researching my article. Image via BigStockPhoto.com. Online marketer?

Copywriting 167

Copywriting Skype Conference Social Media 167

Integrated B2B

JULY 19, 2019

When did you last peruse the fascinating articles on mashable.com or pick up the latest copy of WIRED magazine? Our job is to elevate the storytelling to a level that helps our readers engage and understand otherwise non-digestible, technical subject matter. To flex our storytelling muscles, we must practice.

Storytelling 40

Storytelling Content Copywriting Communities 40

Heinz Marketing

FEBRUARY 24, 2020

I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today. I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

SocialPilot

FEBRUARY 9, 2024

Robert has a knack for creating content with great storytelling. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Dela is a renowned thought leader in email marketing and posts around email development strategy, email marketing optimization, copywriting, subject lines, and new marketing trends and happenings.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Home of Chief Content Office Magazine and THE event Content Marketing World. Storytelling through content marketing, blogs, social media & more. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

ClearVoice

SEPTEMBER 7, 2021

You could be thinking about a favorite book, a compelling magazine article, a creative blog post, or even a clever memo. In this article, we will help you (1) focus on what makes your social media content appealing to others; and (2) provide you with tips and tips on how to align each major platform with industry best practices.

Social Media 98

Social Media Copywriting Effectiveness Media 98

ClearVoice

MAY 23, 2024

In this article, we’ll break down the different types of content writers, their unique skills, and the value they bring to your projects. “You Not all content writers are the same. They come in various specialists, each focused on specific types of writing to meet business goals and the needs of your audience.

Copywriting 52

Copywriting Thought Leadership Content Storytelling 52

ClearVoice

MARCH 8, 2019

Like most budding wordsmiths who grow up paging through magazines, I used to dream of being at the top of a masthead. Freelance journalist and health coach Locke Hughes started writing for her alumni magazine and some local publications while attending the University of Virginia. But the art of storytelling is always the same.”.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

nDash

OCTOBER 8, 2020

That’s why you’re here reading this article. I’ve written articles specifically targeted to the healthcare, education, and insurance industries, among others.”. Rose was once Managing Editor for The Social Media Monthly Magazine, a Director of Information Technology, and an Information Systems Manager. Area of Expertise:

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

nDash

DECEMBER 7, 2020

“I’m a professional writer with experience writing online catalog copy, video scripts, web pages for everything from home decor to construction company websites, and how-to articles on dozens of fresh DIY topics. My specialities include copywriting, content writing, ghostwriting, and editing/proofreading. Photography.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

ClearVoice

APRIL 9, 2019

For this post, I had them apply their tips to brand storytellers. Kendrick, an MBA holder and state legislator who also writes articles and blog posts on policy issues for established publications, is a small business advocate. Canadian copywriter , Mike Straus agrees. For me, though it always comes back to value.”.

Ad Building 105

Ad Building Click Rate Copywriting Pricing 105

ClearVoice

FEBRUARY 7, 2019

Most of the time I kick off my shoes and go barefoot, and on good days, I log around six articles. Entrepreneur and storyteller Janine Just describes this move as a horror movie for media, but a lemonade stand with a line for writers who can keep up. for a magazine print edition. The only caveat? Ya gotta be an absolute hustler.

Marketing Budget 82

Marketing Budget Burn Rate Paid Search Agency Advertising Agencies 82

SnapApp

AUGUST 14, 2018

Let’s do a quick dive into Communications 101 and look at two key elements around stellar content that produces results: Storytelling. Try these: Copyhackers : Great for advanced copywriting advice to drive sales efforts. Copyblogger : Storytelling and writing insights for content marketers at any level. Research Prowess.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

Contently

APRIL 21, 2017

Both Eli Lilly and WebMD declined interview requests for this article.). The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. A bitter pill. But it’s a start.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

SnapApp

AUGUST 14, 2018

Let’s do a quick dive into Communications 101 and look at two key elements around stellar content that produces results: Storytelling. Try these: Copyhackers : Great for advanced copywriting advice to drive sales efforts. Copyblogger : Storytelling and writing insights for content marketers at any level. Research Prowess.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

Webbiquity

APRIL 23, 2013

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Expert Copywriting Tips.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

SEPTEMBER 5, 2018

Newspapers and magazines. Today, sponsored content refers more to native ads and blog or article content subsidized by brands. Have you ever read a Buzzfeed article that heavily referenced or recommended a certain product or service? Use Storytelling. Outdoor ads and billboards. Public transit ads. Sponsored web content.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

ClearVoice

AUGUST 9, 2019

From those who started in education and moved to travel writing, to former magazine editors who decided to try their luck at marketing, let these stories inspire you to keep pitching and positioning. From magazine editing to marketing. I was a ‘brand storyteller’ even before that ridiculous term was a thing,” she shared.

Copywriting 61

Copywriting Education Click Rate Public Relations 61

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. You’ll find articles, videos, infographics, tools, research reports, and more on the home page. Hone your inner journalist.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

OCTOBER 24, 2016

As Jonathan Gottschall explains in his book, The Storytelling Animal , human beings are natural storytellers. You could also try this old copywriting trick. For thousands of years, stories helped us spread information. Today, stories remain just as psychologically impactful as they did back then. 6) Use visuals. Final thought.

Clickthrough 28

Clickthrough Storytelling Differentiation CTR 28

Webbiquity

JANUARY 5, 2016

In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. In this article, Ann Smarty shares five tips to get the most out of your SlideShare deck. Using storytelling to strengthen your brand by i-SCOOP. The Storyteller by Content Magazine.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Marketing Insider Group

JULY 1, 2020

It has everything anyone interested in or who works in the tech industry could be interested in: A monthly online magazine, FOCUS. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day !

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Content Marketing Institute

APRIL 19, 2018

I partnered with a local magazine and attend all its community events. I did a Facebook Live video with the owner during the event on the magazine’s Facebook page and had a small audience. We promoted the magazine and restaurant and all their followers with several shares. Jordan Harling, lead copywriter, Wooden Blinds Direct.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

SnapApp

DECEMBER 22, 2016

Copywriting. Magazine and have also received the ASJA Award for investigative reporting. Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. You will learn to write amazing emails, blogs, articles, and other copy in a trustworthy manner. Demand Gen / Lead Gen.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Freelance Content Creator / Blogger / Copywriter. We're still in a world where 50% of articles published get 8 shares or less (per BuzzSumo and Moz). Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. The blurbs have the self-aware voice of a copywriter who finally gets to have fun with his job.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Content Standard

JANUARY 8, 2016

You consider that Joe, the copywriter for your firm’s promotional materials, has a way with words. You and your marketing colleagues then hash out a plan: Write a few articles, then you’ll give the articles a quick once-over, clean up typos, and post them to the blog. What’s next? Gunning for the Top.

Content 40

Content Advertising Agencies CMO Storytelling 40

Content Standard

JANUARY 8, 2016

You consider that Joe, the copywriter for your firm’s promotional materials, has a way with words. You and your marketing colleagues then hash out a plan: Write a few articles, then you’ll give the articles a quick once-over, clean up typos, and post them to the blog. What’s next? Gunning for the Top.

Content 40

Content Advertising Agencies CMO Storytelling 40

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images. The Art of UX Storytelling: How to Create Your Brand’s Story. UPDATED FOR 2020!

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145