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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. We’ll also look at how to strike a good balance between curation and creation. So, how is one to choose?

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How Often Should You Curate Content as a Content Marketer

Scoop.it

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. It’s content created by others—not the brand.

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How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Let’s begin!

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The Psychology of Curated Content: Understanding User Behaviour To Create More Engaging Content

Scoop.it

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.

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7 Ways To Generate New Content With Content Curation

Scoop.it

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. What is content curation? Examples of creative ways to curate content.