Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 114

CMS Development SEO Trends API 114

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. In this article, we share our list of the top 15 creator-led trends. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Meet the team.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Staying abreast of the latest measurement tools and industry trends is no longer an option but a necessity for achieving success.

PR 65

PR Trends Public Relations Transparency 65

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. Track engagement across channels. Few companies have too much product content.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Stevens & Tate

SEPTEMBER 20, 2023

Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels. Digital advertising, however, is a subset of digital marketing, specifically focused on promoting products or services using online advertising channels.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. B2B Content Marketing Trends to Focus on in 2022 .

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Launch Marketing

NOVEMBER 15, 2023

With new features such as newsletters, articles and lead gen forms LinkedIn has stepped up as a top lead generation platform for B2B businesses. However, you shouldn’t necessarily abandon a low benchmark social media channel. Facebook’s conversion rate is the highest overall at 9.21%. Especially if it is part of your digital strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Madison Logic

SEPTEMBER 14, 2023

Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that. Big claim, but we’ll show you how.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Want our latest articles to your inbox?

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Marketri

NOVEMBER 8, 2023

In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. Regularly post on social media – Don’t exclusively use your social channels to sell, sell, sell. Expand media channels – Don’t limit yourself to just one content format or platform.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

BenchmarkONE

JANUARY 4, 2023

There are trends to look out for, and if small business owners prepare and plan as soon as possible, it could help them stand out against bigger businesses they may be in competition with. . This article gives insights into the trends your small business should capitalize on this year. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Staying informed with the current trend in content marketing is always crucial, this year we see live video, visual and interactive content become more applicable and entertaining than ever.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

JANUARY 2, 2024

In this article, we’re taking a deep dive into what this decline means for the world of content marketing. With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Martech

JULY 10, 2023

You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. This does not mean you should ignore other networks, especially if your audience tends to flock to other social channels. But where should you focus your efforts?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Sharpspring

JUNE 23, 2020

Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What Is Omni-Channel Marketing? If you aren’t already familiar with omni-channel marketing, now’s the time to learn, as it will get you further in touch with your customers and help you form great relationships.

Advertising Channels 104

Advertising Channels Planning Advertising Agencies Paid Search Agency 104

ClickZ

MARCH 2, 2020

The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. 3) The rise of multi-touch attribution.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. In 2024 and beyond, it will continue to be at the forefront of digital marketing strategies.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Salesforce Marketing Cloud

JANUARY 29, 2024

On the heels of so much change last year, what education trends are in store for the industry in the year ahead? Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. I welcome your feedback and the chance to talk more about these trends.

Education 59

Education Trends Ethics Barriers 59

SalesGrape

NOVEMBER 18, 2023

Personalization and Customization: Harnessing Data for Targeted Outreach One of the key trends shaping telemarketing in 2023 is the increased focus on personalization and customization. SalesGrape Would you like more article like this? As a result, telemarketers are now harnessing data for targeted outreach.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. In this article, we take a closer look at social ad trends. What will our social media ad trends guide cover? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

SEPTEMBER 20, 2023

That’s what we’ll cover in this article. AI in the Marketing World: An Overview AI’s History in Marketing AI in marketing may be trending more than ever, but it’s not new to the 2020s. ChatGPT might be writing articles, but tools like Artiphoria (and many more) are designing images, and there are even tools to compose original music.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. For instance, 74% of sales professionals say LinkedIn is the most effective channel for prospecting.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

FMG Suite

NOVEMBER 10, 2021

For advisors who want to utilize this powerful tool, staying current with social trends is essential. Here are five trends social-media advisors need to know in 2021. . However, they don’t see social communication as an ancillary channel but as an integral part of their engagement with financial professionals.

Social Media 98

Social Media Trends Media Ideal Customer Profiles 98