Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? Everyone knows women vastly outnumber men on Pinterest, but how about on other social networks?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

PureB2B

AUGUST 28, 2018

Are there any business or legal issues they’re facing? Do their customers rave about them? Are there any customer complaints? With the current business size, published revenue, and customer following, do you think that they’re trying to scale up? Business Blog. Other Social Media Platforms.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I’m glad that you found my article helpful.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Business buyers typically seek additional information and resources for information on business products and services. it to ensure that it is relevant to the customer.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

LeadSquared

OCTOBER 24, 2013

One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. No will search for blog content about a product only. Website visitors read blogs which offer some value or solve their problems. In an article, what is the ideal position to insert a hyperlink?

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

JANUARY 13, 2011

This article is intended to define 5 critical 'what is?' questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document. How can a CRM help your business?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. These options will be visible whether your readers are visiting the homepage of your blog (e.g. Within Individual Articles.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

JANUARY 24, 2012

Social Media Shares & Hashtag Engagement: Social media shares can give you a pulse of how much visibility your webinar is getting in social networks. Business Blogging. Possible Goals: Business blog posts include any content you publish to your business blog and usually serve as shorter-form content.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. · Blogging. · · Social Networking. ·

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. · Blogging. · · Social Networking. ·

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. 3) Social Media. As we mentioned before, when someone finds your site via a link on a social network, they'll be bucketed under social media as a traffic source.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

PureB2B

JUNE 29, 2021

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. Inbound marketing is simply a set of interconnected, strategically planned marketing activities to attract prospective customers to your content or website. One of the reasons is that today’s customers want it. The ROI potentials.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. However, the top 5% of articles gets tens of thousands of social shares.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Online Marketing Institute

MARCH 24, 2011

Blogging Is a Big Commitment If you’re not willing to put the hard and persistent effort into building an audience over a prolonged period of time, your best bet might be to look at guest writing opportunities on existing blogs, websites, email newsletters or even in print publications, which have large and established readerships.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Create a custom Twitter background. Promote your Twitter presence on your website/blog.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? A blog is literally short for "web log."

Template 101

Template CMS Development Domain Buyer Personas 101

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

SEPTEMBER 4, 2015

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.

Lead Scoring 28

Lead Scoring Lead Ranking Paid Search Agency Companies 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). It will be published later this year as a chapter in a compendium book on emerging trends in KM. Automatic peer-to-peer publishing and subscription. MADE IN CANADA. trust your instincts. <

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

ClearVoice

JUNE 13, 2022

For example, look at the length and type of content they create, the number of shares and comments they earn, and how they promote their content on social networks or through paid advertising. Above all, be clear about how your blog will serve your business and its customers.

Business Blogging 52

Business Blogging Paid Content Business SERP 52