Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts. How to use social media for SEO.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. But does SEO still matter? And actually, given all the changes Google and other search engines have made to combat manipulative black hat SEO practices, one “keyword” now matters possibly more than any other for SEO.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before.

Hubspot 74

Hubspot Traffic SERP Template 74

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? The most popular SEO strategy is growing traffic through blog content. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece!

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Optinmonster

MARCH 17, 2022

We’re here to help you compare the best website builders to make running your small business easier! Best Website Builder for Small Business. In this roundup, we look at the best options for creating a website for your business. Web.com : Best DIY Business Website Builder for Beginners. eCommerce Stores.

Small Business Marketing 107

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 107

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Local SEO is a natural, organic, and effective tool for driving traffic to your website. Hubspot has more answers for that, too.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

SmartBug Media

AUGUST 17, 2020

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Marketing Insider Group

DECEMBER 20, 2021

Content audits answer important questions like: Which content is performing best? HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Other goals for your content audit may include: Improve SEO performance. How can I fix it?

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Stevens & Tate

MARCH 9, 2020

Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1. HubSpot Functions As An All-In-One Marketing Platform. Using HubSpot makes things easier, more efficient, and often less costly.

Hubspot 59

Hubspot Marketing Budget Marketing Automation Services Inbound Marketing 59

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Leverage your best performing content.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Mari Smith.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. You need to do qualitative and quantitative research simultaneously in order to come up with an accurate and effective SEO strategy.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 27, 2018

Search engine optimization (SEO) standards are constantly changing. Here's our reading list of the best SEO blogs on the internet today to help you become a better marketer. The Moz Blog. Moz has become the gold standard for SEO solutions and how-to articles. SEMrush Blog. Distilled Blog.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Hubspot

FEBRUARY 7, 2020

One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. Blog: Many companies choose to have their blog as a subdomain.

SEO 94

SEO Merchandising Domain Lead Scoring 94

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. They might blog, but only inconsistently, and they might avoid social media. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4. which saves you time and effort.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

BOP Design

DECEMBER 27, 2022

The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. Here is an example of a case study HubSpot created: [link].

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Boost User Signals with On-Page Best Practices. Be Aware of Site Structure and Technical SEO Best Practices.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Heinz Marketing

JULY 17, 2020

Recently, I started down the path to improve Heinz Marketing visibility by making some essential SEO updates to our website pages. Over my career, I have worked with inhouse SEO teams and agencies, but I am not an SEO expert. Website Performance and SEO. Boosting SEO Results.

SEO 88

SEO Marketing Websites Paid Search Agency Mobile Marketing 88

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. Research shows that 25% of blog posts are made up of stop words. What Are Stop Words in SEO? These are the articles, prepositions, and phrases that connect keywords together and help us form complete, coherent sentences.

SEO 101

SEO Keywords Differentiation Google 101

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. You publish some new content on your blog, on your website, and you sit around and you wait. That said, many SEOs like David Sottimano have experimented with Google APIs and found it to work with a variety of content types.

SEO 64

SEO API Tips Best Practices 64