| |  API + Lead + Lead Management + Sales | 114 articles |
| Page 1 of 2 | Previous | Next | LOOPFUSE JULY 14, 2010 Why APIs Matter Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply. Using application programming interfaces (APIs) to integrate with internal systems can also help automate systems running outside the Marketing Automation system as well. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. The API makes it easy to monitor trial usage and make your lead nurturing campaign more relevant. | LEADSLOTH OCTOBER 15, 2010 Impressive Marketo User Summit attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. After the University, Douglas Laird and Jonathan Moody showed how QlikTech managed to roll out a Soccer-themed Marketo campaign in 15 countries and 13 languages in a matter of months. Forrester Lead Management Overview. Tags: lead management marketing automation Marketo University. Summarizing. | | | | | |
| HUBSPOT JANUARY 27, 2012  What a Top-Notch Lead Management Program Looks Like Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier. | CUSTOMER EXPERIENCE MATRIX AUGUST 3, 2010 Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood Revenue Cycle Management blazes an important new trail for others to follow. Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) User roles (but not lead partitions or workspaces) are now available in Marketo’s Professional Edition as well. Related features include LDAP integration with enterprise security systems and a Web services API to call Marketo functions and access its data. Summary: Marketo continues to follow its own path. | LOOPFUSE OCTOBER 15, 2010  Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse. Lead Scoring: Deliver Pre-Qualified Leads to Sales October 15th, 2010 by Cindy Ryan I recently attended the Atlanta Salesforce User Group where Loopfuse was sponsoring and one of my founders, Roy Russo , was speaking. One of his first comments was “what makes a lead qualified?” First step, talk to your sales team. Next, you need to set up your lead scoring rules. | CUSTOMER EXPERIENCE MATRIX MAY 19, 2010 DemandBase Adds Real-Time Access to Web Visitor Identities Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. This will also change, first with a self-service file upload and eventually with a direct API connection. It's another step in the company's systematic expansion. | | | | | | | |
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B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010  Cascading detail for sales enablement
Wednesday, February 10, 2010 Cascading detail for sales enablement Ive been working on a lot of sales enablement kits lately. My biggest learning on sales enablement came about ten years ago, when I did a study for a big enterprise technology company on marketing effectiveness. We looked at three marketing objectives: Generate demand, drive awareness and comprehension, and enable the sales force. The most effective programs, in terms of ROI, were sales enablement programs. So, the recommendation had two parts: First, invest more in sales enablement. MORE >> -
LOOPFUSE | MONDAY, OCTOBER 4, 2010 A Lead: An Expression of Interest
A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads. The real issue isn’t what defines a “qualified&# lead, but rather what defines a lead itself. Nearly everyone defines a lead as a person. A lead can linger on in your database for months if not years. If this is how you define a lead, let me stop you right there to say you’ve got it wrong! lead isn’t a person. MORE >> -
LOOPFUSE | FRIDAY, SEPTEMBER 3, 2010  How you can make life easier for your sales team « Loopfuse.
How you can make life easier for your sales team September 3rd, 2010 by Cindy Ryan Getting qualified leads to your sales team cannot happen fast enough. When I think back on the days when I used to send spreadsheets full of leads to each individual member of my sales team based on territories, I cringe. That was the best way I knew how to show them where a lead came from, where it had been or simply what type of company they worked for. You need to get qualified leads and all the information that goes with them to your sales team as soon as possible. MORE >> -
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010  Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. Before making a purchase decision for a marketing automation platform, buyers should research and accumulate knowledge on successful lead nurturing programs, and more importantly, what types of lead nurturing programs they plan to implement. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. Is he a lead in my CRM? MORE >> -
LOOPFUSE | MONDAY, JULY 19, 2010 Are you ready to lead?
Are you ready to lead? About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Tags: Lead Management This entry was posted on Monday, July 19th, 2010 at 11:14 am and is filed under Marketing , Social Media , eMail Marketing. July 19th, 2010 by Marcus Tewksbury The face of marketing is changing. MORE >>
- Straight from the Horse's Mouth (Interview Sales) « Loopfuse. LOOPFUSE | WEDNESDAY, SEPTEMBER 29, 2010
- Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- The Loopfuse Exchange: Sales & Marketing Best Practices LOOPFUSE | MONDAY, OCTOBER 4, 2010
- Marketing Automation Buyer's Guide to Email Deliverability. LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
- The Future of Marketing Automation « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 16, 2010
- Taking Your Website to the Next Level « Loopfuse Marketing. LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
- Q&A with Laura Ramos of Forrester Research – Part 1: Defining the. LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
- 7 Characteristics of Tomorrow’s Best B2B Marketers DIGITAL B2B MARKETING | TUESDAY, AUGUST 28, 2012
- 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing. LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | TUESDAY, SEPTEMBER 14, 2010
- 5 Things to Think about Before Hitting the Send Button « Loopfuse. LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
- Building the business case for marketing automation LOOPFUSE | THURSDAY, MARCH 28, 2013
- Webinar: “Search and Rescue” for your lead database: How to find. LOOPFUSE | MONDAY, AUGUST 2, 2010
- The Last Mile : Required Fields for JavaScript Illiterati. LOOPFUSE | TUESDAY, AUGUST 10, 2010
- Friend or Foe (Competitive Assessment) « Loopfuse Marketing. LOOPFUSE | THURSDAY, OCTOBER 28, 2010
- Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- Look Before You Leap (Market Sustainability) LOOPFUSE | MONDAY, OCTOBER 18, 2010
- Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie. LOOPFUSE | FRIDAY, MARCH 26, 2010
- Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- The Value in Free Marketing Automation LOOPFUSE | TUESDAY, JULY 6, 2010
- Marketing Automation for the CEO « Loopfuse Marketing Automation. LOOPFUSE | THURSDAY, AUGUST 12, 2010
- Summary of 5 Ways Marketing Automation Provides Job Security for. LOOPFUSE | MONDAY, FEBRUARY 22, 2010
- Freemium and OpenSource Funnels « Loopfuse Marketing Automation. LOOPFUSE | THURSDAY, JULY 22, 2010
- 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing. LOOPFUSE | THURSDAY, SEPTEMBER 9, 2010
- LoopFuse OneView 3.27 Released! LOOPFUSE | SATURDAY, AUGUST 28, 2010
- We're Hiring: 3 Customer Support Specialists LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- Welcome Cindy Ryan, Director of Marketing LOOPFUSE | TUESDAY, JULY 20, 2010
- The Marketer's Ultimate Glossary of Salesforce Terms HUBSPOT | WEDNESDAY, JANUARY 16, 2013
- 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data] HUBSPOT | THURSDAY, OCTOBER 11, 2012
- WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The. LOOPFUSE | TUESDAY, OCTOBER 5, 2010
- Treehouse Interactive Refines Its Features and Targets Larger Firms CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
- Webinar: CRM Integration - Exploring the flexibility of options. LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
- Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- Getting to Know You. Digitally (Online Research) LOOPFUSE | THURSDAY, OCTOBER 7, 2010
- Nurturing your prospects with automated leadflows LOOPFUSE | FRIDAY, AUGUST 13, 2010
- Size Doesn't Always Matter (Market Size) « Loopfuse Marketing. LOOPFUSE | WEDNESDAY, OCTOBER 13, 2010
- Webinar: Launching your first email campaign and viewing analytics LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Blocking registration spam – a better alternative to CAPTCHA. LOOPFUSE | WEDNESDAY, JANUARY 28, 2009
- The World of Free « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | WEDNESDAY, JULY 21, 2010
- Tracking the Effectiveness of your Banner Ads « Loopfuse Marketing. LOOPFUSE | TUESDAY, AUGUST 3, 2010
- Salesforce Partners & Users Working With HubSpot Partners EB2BLEADS | MONDAY, SEPTEMBER 12, 2011
- Email Open-Rates Lie LOOPFUSE | MONDAY, NOVEMBER 16, 2009
- Startups: “Atlanta is Hosed” « Loopfuse Marketing Automation Blog. LOOPFUSE | SATURDAY, OCTOBER 13, 2007
- Sprinkle Sugar on your Loops « Loopfuse Marketing Automation Blog. LOOPFUSE | MONDAY, DECEMBER 10, 2007
- On Hiring Talent LOOPFUSE | WEDNESDAY, JANUARY 16, 2008
- Forecasting beyond the pipeline LOOPFUSE | MONDAY, JANUARY 21, 2008
- springsource makes a big move LOOPFUSE | TUESDAY, JANUARY 29, 2008
- loopfuse oneview 3.0 Announced LOOPFUSE | TUESDAY, JANUARY 29, 2008
- loopfuse @ OSBC 2008 LOOPFUSE | WEDNESDAY, FEBRUARY 13, 2008
- Bulls on Parade LOOPFUSE | FRIDAY, FEBRUARY 15, 2008
- OSBC 2008 Review LOOPFUSE | MONDAY, MARCH 31, 2008
- Making friends with the sales team LOOPFUSE | THURSDAY, APRIL 24, 2008
- IBM, Sun, and "The Community" LOOPFUSE | THURSDAY, MAY 15, 2008
- Introducing Closed-Loop Reporting « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 25, 2008
- Introducing Closed-Loop Reporting LOOPFUSE | WEDNESDAY, JUNE 25, 2008
- Drupal / loopfuse Integration Module Released LOOPFUSE | TUESDAY, JULY 22, 2008
- Drupal / LoopFuse Integration Module Released « Loopfuse Marketing. LOOPFUSE | TUESDAY, JULY 22, 2008
- Introducing Rollover Credits LOOPFUSE | THURSDAY, SEPTEMBER 18, 2008
- Blocking registration spam - a better alternative to CAPTCHA LOOPFUSE | WEDNESDAY, JANUARY 28, 2009
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- loopfuse with linkedin Integration LOOPFUSE | THURSDAY, APRIL 16, 2009
- Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- What is LoopFuse? « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | MONDAY, AUGUST 17, 2009
- What is loopfuse? LOOPFUSE | MONDAY, AUGUST 17, 2009
- oneview v3.20 - Context-Sensitive Help and Open Communities LOOPFUSE | MONDAY, AUGUST 31, 2009
- Empowering Sales with Business Directory Integration LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- What's in Your Wallet? LOOPFUSE | THURSDAY, OCTOBER 8, 2009
- Easy gets Easier with the SalesForce.com Wizard LOOPFUSE | THURSDAY, NOVEMBER 12, 2009
- Job Requirement: Experience with Marketing Automation software ? LOOPFUSE | FRIDAY, NOVEMBER 20, 2009
- The Quota Carrying CMO LOOPFUSE | MONDAY, NOVEMBER 30, 2009
- Easy gets Easier with the SalesForce.com Wizard LOOPFUSE | THURSDAY, DECEMBER 10, 2009
- Is Your Social Media Marketing Accountable? LOOPFUSE | MONDAY, DECEMBER 14, 2009
- Yammer – keeps them coming back LOOPFUSE | WEDNESDAY, DECEMBER 23, 2009
- Loopfuse Whitepaper: 5 Ways Marketing Automation Provides Job. LOOPFUSE | MONDAY, JANUARY 18, 2010
- Track customer engagements and qualify the best leads for sales LOOPFUSE | THURSDAY, JANUARY 28, 2010
- Automate the distribution of leads to sales and identify how many. LOOPFUSE | TUESDAY, FEBRUARY 2, 2010
- Identify which marketing channels, or combination of marketing. LOOPFUSE | THURSDAY, FEBRUARY 4, 2010
- Identify which marketing channels, or combination of marketing. LOOPFUSE | THURSDAY, FEBRUARY 4, 2010
- Identify exactly how marketing can reduce the sales-cycle time and. LOOPFUSE | TUESDAY, FEBRUARY 9, 2010
- Make Marketing Intelligence Actionable LOOPFUSE | THURSDAY, FEBRUARY 11, 2010
- Summary of 5 Ways Marketing Automation Provides Job Security for. LOOPFUSE | MONDAY, FEBRUARY 22, 2010
- Q&A with Laura Ramos of Forrester Research - Part 1: Defining the. LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
- Q&A with Laura Ramos of Forrester Research - Part 2: Market Momentum LOOPFUSE | THURSDAY, MARCH 4, 2010
- Q&A with Laura Ramos of Forrester Research – Part 2: Market Momentum LOOPFUSE | THURSDAY, MARCH 4, 2010
- Loopfuse Welcomes Marcus Tewksbury! LOOPFUSE | THURSDAY, MARCH 25, 2010
- Loopfuse Welcomes Marcus Tewksbury! LOOPFUSE | THURSDAY, MARCH 25, 2010
- Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie. LOOPFUSE | FRIDAY, MARCH 26, 2010
- Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
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