| || |
|Page 1 of 1 || Previous | Next |
| | HUBSPOT
JANUARY 27, 2012 [API, Lead] What a Top-Notch Lead Management Program Looks Like
Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier.
| | CAPTORA
MARCH 7, 2016 [API, Lead] The Convergence of MarTech and AdTech Platforms
To ensure we have the same understanding of these concepts, it is useful to look at more traditional definitions of these terms: Marketing Technology – Platforms and tools used by marketing and sales organizations to manage and nurture leads, manage opportunities and customer contacts and funnel analytics and attribution. Display Advertising, Video Advertising.
MARCH 7, 2016 | CAPTORA
[API, Lead] The Convergence of MarTech and AdTech Platforms
DECEMBER 15, 2015 | BIZNOLOGY
[API, Lead] Your website must adapt based on data
DECEMBER 11, 2013 | SALESFUSION
[API, Lead] Marketing Blog Marketing Automation | Lead Generation | Email.
JANUARY 16, 2013 | HUBSPOT
[API, Lead] The Marketer's Ultimate Glossary of Salesforce Terms
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[API, Lead] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
OCTOBER 11, 2012 | HUBSPOT
[API, Lead] 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
| | DIGITAL B2B MARKETING
AUGUST 28, 2012 [API, Lead] 7 Characteristics of Tomorrow’s Best B2B Marketers
If you are looking for another article that lists search, social media, persona development or lead management, this is not it. You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business. Those are skills that can easily be learned by the right person. Photo Credit: The Wizard.
| | CUSTOMER EXPERIENCE MATRIX
JULY 21, 2009 [API, Lead] Jesubi Doubles Sales Prospecting Efficiency
Summary: Jesubi is designed to make sales prospecting as efficient as possible. Only a couple of other items hint that this is really a product for sales departments: manage calling queues, track appointment quality and record call history. Everything else about Jesubi needs to be understood in this context of inside sales productivity. Yes, it does list segmentation, emails and multi-step campaigns, but these are not the outbound email blasts or unattended lead nurturing campaigns of a conventional demand generation system. Just thought I’d point that out.
| | BIZNOLOGY
DECEMBER 15, 2015 [API, Lead] Your website must adapt based on data
In Mathewson’s and Moran’s upcoming book, Outside-In Marketing , a book on the future of content marketing as it benefits the sales cycle and search dominance of your business, the authors posit that form follows function and function follows the visitor and the visitor gets to define the evolution of your site, your content, and even your products and how they’re marketing.
| | SALESFUSION
DECEMBER 11, 2013 [API, Lead] Marketing Blog Marketing Automation | Lead Generation | Email.
Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Campaign Manager. CRM API. Learning Management. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Lead Management. Lead Scoring.
HUBSPOT | WEDNESDAY, JANUARY 16, 2013 [API, Lead] The Marketer's Ultimate Glossary of Salesforce Terms
If your organization uses Salesforce or another CRM system , you probably know that it's a powerful piece of software that is capable of transforming every aspect of how your sales team works. An effective CRM system can help your reps identify, manage, and close more deals more quickly. Perhaps you feel like you're neck deep in CRM terminology every time you have a conversation with your sales manager. An account may have contacts (individuals or employees who work there), opportunities (potential sales deals), and other objects associated with it. Account. MORE >>
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012 [API, Lead] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Primarily sales and sales management, some marketing. Quotes. MORE >>
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 19, 2010 [API, Lead] DemandBase Adds Real-Time Access to Web Visitor Identities
Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. This will also change, first with a self-service file upload and eventually with a direct API connection. It's another step in the company's systematic expansion. MORE >>
LEADSLOTH | FRIDAY, OCTOBER 15, 2010 [API, Lead] Impressive Marketo User Summit
attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. After the University, Douglas Laird and Jonathan Moody showed how QlikTech managed to roll out a Soccer-themed Marketo campaign in 15 countries and 13 languages in a matter of months. Forrester Lead Management Overview. Tags: lead management marketing automation Marketo University. Summarizing. MORE >>
B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010 [API, Lead] Cascading detail for sales enablement
Wednesday, February 10, 2010 Cascading detail for sales enablement Ive been working on a lot of sales enablement kits lately. My biggest learning on sales enablement came about ten years ago, when I did a study for a big enterprise technology company on marketing effectiveness. We looked at three marketing objectives: Generate demand, drive awareness and comprehension, and enable the sales force. The most effective programs, in terms of ROI, were sales enablement programs. So, the recommendation had two parts: First, invest more in sales enablement. MORE >>
- [API, Lead] OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 30, 2009
- [API, Lead] 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data] HUBSPOT | THURSDAY, OCTOBER 11, 2012
- [API, Lead] Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 3, 2010
- [API, Lead] Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- [API, Lead] True Influence Opens a Window into Future Demand Generation CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 5, 2009
- [API, Lead] LeadLife Mixes Advanced and Simple Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009
- [API, Lead] Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 20, 2009
- [API, Lead] Pardot Offers Refined Demand Generation at a Small Business Price CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 3, 2008
- [API, Lead] Salesforce Partners & Users Working With HubSpot Partners EB2BLEADS | MONDAY, SEPTEMBER 12, 2011
- [API, Lead] Treehouse Interactive Refines Its Features and Targets Larger Firms CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010