Vision Edge Marketing

JUNE 4, 2024

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. We can take a lesson from the book of skilled authors, who frequently rely on feedback to refine their story.

Validation 169

Validation Positioning Work Management Marketing Management 169

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

Traffic 145

Traffic Trends Marketing Websites B2B 145

Marketing Insider Group

JUNE 3, 2024

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

Google 170

Google High Quality Lead Search Marketing SEO 170

Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Forward Observer

MAY 31, 2024

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted. Not for the usual reason – their advertising stinks – but for another, darker reason.

Advertising Agencies 139

Advertising Agencies Paid Search Agency Click Fraud Broadcasting 139

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

Marketing & Strategy 167

Marketing & Strategy Marketing Strategy Tips Advertising Agencies 167

Acrolinx

JUNE 3, 2024

There are lots of standard corporate style guides you can adopt. In this post, we share four US style guides and how best to use them. The post Four US Style Guides That Every Writer Needs to Know About appeared first on Acrolinx.

Best Practices 105

Best Practices Guidelines Content 105

Webbiquity

MAY 30, 2024

Contributed post. Startup founders are amazing people. They take the leap despite knowing the odds are against them, with a 90% probability of eventual failure. Image credit: Greg Bulla on Unsplash There are many reasons why startups may not make it, and many of those are outside the control of the founders. That makes effectively managing the elements of the business environment that can be controlled absolutely essential.

Startups 159

Startups Linkedin Enterprise Management Work Management 159

Launch Marketing

MAY 29, 2024

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.

B2B Marketing 118

B2B Marketing Ad Building Planning Paid Search Agency 118

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

Marketing AI 102

Marketing AI Budget Programs Paid Search Agency Gartner 102

illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

Paid Search Agency 99

Paid Search Agency Marketing AI Peer-to-peer Ads 99

BOP Design

MAY 30, 2024

Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.

B2B Marketing 94

B2B Marketing B2B Startups Software 94

Ahrefs

MAY 29, 2024

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.

Lead Ranking 101

Lead Ranking Lead Scoring Google Correlation 101

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

protocol 80

MAY 30, 2024

If you're getting ready to flip the switch on your website creation strategy for lead generation , you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.

Hubspot 96

Hubspot CRM Inbound Marketing Lead Generation 96

Martech

JUNE 4, 2024

Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications.

Enterprise Management 97

Enterprise Management Marketing Management Conference Paid Search Agency 97

MarketMuse

MAY 31, 2024

Here’s how you could use Google's Content Warehouse API leak to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.

API 95

API Analysis Tagging Features 95

CopyBlogger

MAY 29, 2024

In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.

Keywords 96

Keywords Research Examples Tools 96

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Ahrefs

MAY 31, 2024

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords.

SEO 90

SEO Keywords Google Marketing Websites 90

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

Social Networks 71

Social Networks Network Marketing Paid Search Agency Work Management 71

Martech

MAY 29, 2024

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

Lead Ranking 119

Lead Ranking Demand Marketing Qualified Leads Lead Gen 119

Optinmonster

JUNE 4, 2024

Are you planning to create a ‘Coming Soon’ page for your online business? Do you want Coming Soon page examples from real-life brands for inspiration? Coming Soon pages can be a valuable asset to your content marketing strategy. They allow you to generate new leads before your page is up and improve user experience (UX) by keeping visitors informed about your new site.

Examples 75

Examples Landing Pages Template Lead Ranking 75

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Hinge Marketing

JUNE 4, 2024

This year, we released the ninth edition of our High Growth Study , including a special breakout report focused on the consulting services industry. Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. Speaking of the marketplace—for four years running, unpredictability and uncertainty have been the top concern of firms across industry.

Consulting 68

Consulting Marketing AI Studies Service 68

Ahrefs

MAY 29, 2024

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.

Traffic 96

Traffic Marketing Websites Advertising Benchmark Tools 96

Acrolinx

JUNE 3, 2024

Microcopy is becoming an essential part of a digital marketing strategy. Learn all about it here and how to make sure your microcopy is great. The post Microcopy – Small Words of Big Importance appeared first on Acrolinx.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Marketing Content 71

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc

Top of Funnel 116

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 116

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Ad Building 71

Ad Building Content Marketing & Strategy Marketing 71

Sprout Social

JUNE 3, 2024

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

Social Media 75

Social Media Effectiveness Media Content 75

Ahrefs

MAY 31, 2024

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).

Tactics 91

Tactics Content Marketing Content Keywords 91