5 Great Email Salutation Examples (And 3 Not-so-great Ones)
SendX
MAY 28, 2024
Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.
SendX
MAY 28, 2024
Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.
Marketing Insider Group
MAY 27, 2024
Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.
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Act-On
MAY 21, 2024
Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.
The Forward Observer
MAY 24, 2024
The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends About the Book From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on how to build a content business. In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
MAY 24, 2024
Frontline workers shape customer experiences but often lack support. Centralized data and smooth transitions empower them to enhance satisfaction and loyalty. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
MAY 23, 2024
What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.
Martech
MAY 23, 2024
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.
Acrolinx
MAY 26, 2024
Unlocking the power of clarity in writing: Discover the art of making a compelling business case for prioritizing clear content. The post Making the Business Case for Clear and Concise Writing appeared first on Acrolinx.
RebelMouse
MAY 21, 2024
AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
HG Data
MAY 23, 2024
Tracking tech stacks, installation, and usage rates with the HG Platform In this step-by-step video, Henry Hedeen, Partnership Manager, shows how the HG Platform allows you to track technology usage across geographies down to the specific product level to reveal competitive and complementary opportunities! This video walks you through the capabilities of one specific aspect […] The post HG Use Case: Tracking Tech Installs to Unlock Opportunities appeared first on HG Insights.
Oktopost
MAY 28, 2024
Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
Thinkers360
MAY 25, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Acrolinx
MAY 27, 2024
Everyone needs a punctuation refresher once in a while. This post will explain everything you need to know about the right way to use colons and semicolons. The post The Right Way to Use Colons and Semicolons appeared first on Acrolinx.
Hinge Marketing
MAY 21, 2024
Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising. But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
Martech
MAY 24, 2024
I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Envy
MAY 27, 2024
We know Account Based Marketing (ABM) works, and studies back it up– companies are observing 84% pipeline growth and 77% revenue growth. But the harsh truth is, some ABM campaigns still fail and they do so spectacularly. Worry not, as we might know how to avoid it, and set you up for success.
Square 2 Marketing
MAY 21, 2024
Today, everyone is looking for improved performance in their marketing campaigns. CEOs are pushing CMOs to produce better results, and CMOs are challenging their campaign teams to increase leads, sales opportunities and revenue generated from all their marketing campaigns. But that’s easier said than done. It’s harder than ever for marketers to cut through the clutter, prospects are inundated with marketing outreach and the tools are getting better at keeping unwanted messages from your prospect
Oktopost
MAY 28, 2024
Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.
Content Marketing Institute
MAY 24, 2024
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Martech
MAY 24, 2024
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud.
CMSWire
MAY 22, 2024
In B2B marketing, aren’t we all responsible for buyer audience engagement and pipeline and revenue? Continue reading.
protocol 80
MAY 28, 2024
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
Oktopost
MAY 21, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two department
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Content Marketing Institute
MAY 21, 2024
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Bannersnack
MAY 22, 2024
10 minutes read We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends. The collective attention span has drastically decreased in the last few years due to digital information overload. Consequently, more and more consumers are becoming immune to ads. Nowadays, crafty designs or short videos often prove to sell better than the traditional 30-second ads.
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