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JANUARY 11, 2011 [API, Business] A Marketer's Guide to APIs
One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing. What is an API and How Does It Work? An API is nothing more than a series of rules.
| | CUSTOMER EXPERIENCE MATRIX
JULY 10, 2013 [API, Business] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. This makes it a system for both small business and service vendors: two of my four themes.
SEPTEMBER 30, 2013 | BLOG MY CALLS
[API, Business] Conversion Rate How-To: Call Tracking and Google Analytics
JULY 10, 2013 | CUSTOMER EXPERIENCE MATRIX
[API, Business] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
MARCH 27, 2013 | HUBSPOT
[API, Business] The Marketer's Go-To Guide for Creating Data-Based Content
JULY 24, 2012 | HUBSPOT
[API, Business] The Social Media Publishing Schedule Every Marketer Needs [Template]
JUNE 15, 2012 | HUBSPOT
[API, Business] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
JANUARY 4, 2012 | HUBSPOT
[API, Business] 6 Ways to Spice Up Bland Email Marketing Campaigns
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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 12, 2010 [API, Business] Predictions for B2B Marketing in 2011
Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. 2011 predictions demand generation marketing automation industry trends
| | WEBBIQUITY
OCTOBER 5, 2010 [API, Business] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. So what are the best ways to use Twitter for business? Twitter: The 7 Rules of Business Engagement by Smedio.
| | HUBSPOT
AUGUST 19, 2010 [API, Business] Facebook Places Launches, Allows Businesses To “Check In”
Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Facebook, similar to Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places. Find out from industry experts and marketers!
| | BLOG MY CALLS
SEPTEMBER 30, 2013 [API, Business] Conversion Rate How-To: Call Tracking and Google Analytics
Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. More than half of business-related mobile searches result in a phone call. Why should marketers, online businesses, and conversion experts care about calls? Calls have traditionally been a ‘blind spot’ for marketers. How many?
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HUBSPOT | WEDNESDAY, MARCH 27, 2013 [API, Business] The Marketer's Go-To Guide for Creating Data-Based Content
There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. It doesn't have an API, but does allow you to export to CSV, so you can manipulate the data with some Excel skills. 4) HubSpot. And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. photos. MORE >>
HUBSPOT | FRIDAY, DECEMBER 30, 2011 [API, Business] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. ” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Connect with HubSpot MORE >>
HUBSPOT | WEDNESDAY, MARCH 30, 2011 [API, Business] Google Takes Social Search to the Next Level with +1
All of the +1 data, TechCrunch points out, will be available to the public likely through an API. It seems like Google keeps making changes and adding new tools that will impact how your business will get found online. Clearly, Google is rewarding social businesses. The more your business connects with prospects and customers online, the more you increase your odds of getting found in Google's evolving search results. In a world that is being built on personal recommendations, it is critical that your business becomes social through remarkable content. MORE >>
HUBSPOT | WEDNESDAY, OCTOBER 6, 2010 [API, Business] Facebook Launches New Groups Feature
During the announcement, Facebook indicated that the new Groups feature is not intended for business users, which is why Pages exist. Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. Facebook is now adding group information to the Graph API, enabling group information to be used by third party developers. For marketers reading this news, the key takeaway is Facebook’s commitment to the Open Graph API. How should businesses create, manage, and grow their Facebook pages? MORE >>
HUBSPOT | FRIDAY, JUNE 15, 2012 [API, Business] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
Marketers can keep track of some of their competitors, customers, leads, and thought leaders in the industry. For example, HubSpot might find lists of marketing thought leaders that we can follow! This will position your company as a Foursquare power user that others rely on, not just any ol' business. For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). So you can decide if, you know, Instagram actually works for your business. lot, as it turns out! MORE >>
- [API, Business] 6 Lessons for Spreading Ideas from TED HUBSPOT | MONDAY, MARCH 14, 2011
- [API, Business] B2B Company Websites MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011
- [API, Business] The Social Media Publishing Schedule Every Marketer Needs [Template] HUBSPOT | TUESDAY, JULY 24, 2012
- [API, Business] The Future of Foursquare: Understanding Location-Based Marketing HUBSPOT | TUESDAY, MARCH 15, 2011
- [API, Business] Goodbye TweetMeme: Twitter Launches Its Own Retweet Button HUBSPOT | THURSDAY, AUGUST 12, 2010
- [API, Business] 5 Marketing Action Items from Twitter's Search Update HUBSPOT | TUESDAY, APRIL 5, 2011
- [API, Business] 6 Ways to Spice Up Bland Email Marketing Campaigns HUBSPOT | WEDNESDAY, JANUARY 4, 2012
- [API, Business] B2B Marketing ROI DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
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