Marketers can keep track of some of their competitors, customers, leads, and thought leaders in the industry. For example, HubSpot might find lists of marketing thought leaders that we can follow! This will position your company as a Foursquare power user that others rely on, not just any ol' business. For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). So you can decide if, you know, Instagram actually works for your business. lot, as it turns out! MORE >>

During the announcement, Facebook indicated that the new Groups feature is not intended for business users, which is why Pages exist. Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. Facebook is now adding group information to the Graph API, enabling group information to be used by third party developers. For marketers reading this news, the key takeaway is Facebook’s commitment to the Open Graph API. How should businesses create, manage, and grow their Facebook pages? MORE >>

All of the +1 data, TechCrunch points out, will be available to the public likely through an API. It seems like Google keeps making changes and adding new tools that will impact how your business will get found online. Clearly, Google is rewarding social businesses. The more your business connects with prospects and customers online, the more you increase your odds of getting found in Google's evolving search results. In a world that is being built on personal recommendations, it is critical that your business becomes social through remarkable content. MORE >>

Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. “Amazon for business software&#. Two good examples of non boring – hubspot and Kinaxis. Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. Invite developers with a properly designed API section or website extension. MORE >>

Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Since I can't walk you through every single third-party social media publishing app, I'm selecting HootSuite for the purposes of demonstration (which, did you know is now integrated with HubSpot ?!) -- though you can certainly use this template with any other publishing tool you choose to plan your updates in advance! We have a 9 a.m. meeting? Who schedules 9 a.m. meetings, anyway? digress. We have meetings. We run late. MORE >>