5 Disruptions to Marketing, Part 2: Microservices & APIs
DECEMBER 2, 2016
Microservices & APIs (and open source) form the fabric of marketing infrastructure. Artificial intelligence multiplies the operational complexity of marketing & business. 2. MICROSERVICES & APIs. Custom-tailored software answers the question: “As a digital business, what do we build?” all offer robust APIs to their data and services.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. Learn more about how marketers can use APIs here. See SaaS.).
A Marketer's Guide to APIs
JANUARY 11, 2011
One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing. What is an API and How Does It Work? An API is nothing more than a series of rules.
Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
Customer Experience Matrix
JULY 10, 2013
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. 2011 predictions demand generation marketing automation industry trends
CEO Insights: AI’s Last Mile
OCTOBER 3, 2016
How do you get regular business users to depend on your predictions, even though they won’t understand all of the science that went into calculating them? We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. Part 1 – Defining AI-First. Part 3 – The Overhype Issue.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. 58% of consumers follow brands on social media. 71%
35 Tech Terms Translated Into Plain English
JULY 17, 2014
For a few of these, we drew on these 60 marketing acronyms every industry pro should know.). Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). APIs facilitate the data needed to provide solutions to customer problems. 301 Redirect. Alt Text. IP Address.
17 Data Visualization Tools & Resources You Should Bookmark
JUNE 6, 2016
Meant for businesses and academics, Statista makes it easy to find reliable market data based on industry, topic, or country. HubSpot customers: You can also do this in Social Inbox. Since it’s made specifically with marketers in mind, it does a great job of keeping you up-to-date on the latest information you need to know. 7) HubSpot Research. Check 'em out.
The Marketer's Go-To Guide for Creating Data-Based Content
MARCH 27, 2013
There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. 2) Bottlenose. It doesn't have an API, but does allow you to export to CSV, so you can manipulate the data with some Excel skills. 4) HubSpot. We inbound marketers are a unique bunch. well, the internet.
Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
OCTOBER 31, 2016
In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Example: HubSpot COS. 3) Social Media Marketing (SMM) and Brand Monitoring. billion searches a day ; and entire industries have been won and lost on the battlefields of search engine optimization.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. To help answer this question, we looked at the best business blogs in the U.K. Finding the Top 10 Business Blogs. After all, InboundRank has graded over 1,300 business blogs as of this publishing. Pocket generates 3.29% of all social media traffic. b) #11-#50 Ranked Business Blogs – Social Media.
12 of the Best Facebook Post Ideas for Facebook Lead Generation
AUGUST 10, 2016
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. Here's this practice in action on HubSpot's Facebook Page : 4) Use videos to promote lead gen offers.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. 62 Ways to Use Twitter for Business by GigaOM.
6 Tips to Increase Your Email Marketing ROI
NOVEMBER 3, 2015
Besides the normal database segmentation based on industry, location, and job level, consider other ways to segment your database. If the email’s call to action is a form completion, we schedule emails to be sent during business hours (when leads are likely at their desk). Source: Hubspot]. Nataly Kelly – VP of Marketing (Localization), HubSpot.
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
Without trusted content curators, how else are you going to stay on top of your industry’s latest trends AND make sure you don’t miss the latest viral video of a cat, in a shark costume , riding a Roomba ? But when days are busy, I can’t always keep up with my stream of 1,400+ accounts. It doesn’t matter what industry your customers are in. love Twitter. But they want to.
The 10-Minute Marketing MBA
MAY 29, 2014
Want to learn business school basics? Keep reading -- this post is for you. A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. During this business school crash course, the students took eight MBA-style classes taught by the MIT Sloan School of Management MBA graduate himself, plus a current student of the program. Economics 101.
Play Nice, You Two: How Marketing and IT Can Work Better Together
JANUARY 13, 2014
Traditionally, corporate IT teams built and managed on-premise IT infrastructure -- a complicated network of physical hardware and software responsible for powering things, including your corporate email, phone systems, or business applications (such as your customer relationship management system). Custom API integration. To read more content like this, subscribe to Inbound Insiders.
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
JULY 22, 2015
The marketing industry has always been obsessed with the quality vs. quantity debate. Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Example: The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up ).
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
You started blogging for your business. The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. You did it. SlideShare.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. ” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. link] ). V.
6 Tips to Increase Your Email Marketing ROI
NOVEMBER 3, 2015
Besides the normal database segmentation based on industry, location, and job level, consider other ways to segment your database. If the email’s call to action is a form completion, Skyword schedules emails to be sent during business hours (when leads are likely at their desk). Source: Hubspot]. Nataly Kelly – VP of Marketing (Localization), HubSpot.
The Social Media Publishing Schedule Every Marketer Needs [Template]
JULY 24, 2012
Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Remember, tracking tokens are how you'll know whether all of these tweets are actually driving traffic, leads, and customers for your business! We have a 9 a.m. meeting? Who schedules 9 a.m. meetings, anyway? digress.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. “Amazon for business software. Two good examples of non boring – hubspot and Kinaxis. I do like click to chat – but mostly see on b2c sites. Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. Learn more here ).
26 Social Media Marketing Hidden Treasures You Never Knew Existed
JUNE 15, 2012
Marketers can keep track of some of their competitors, customers, leads, and thought leaders in the industry. For example, HubSpot might find lists of marketing thought leaders that we can follow! This will position your company as a Foursquare power user that others rely on, not just any ol' business. So you can decide if, you know, Instagram actually works for your business.
The Buyer’s Guide to Artificial Intelligence Software For Sales
JANUARY 24, 2017
This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Vet each vendor with the following five criteria before making a purchase. 1) Built by people who know the industry. It’s the one that can prove the highest value to your business. Salespeople have never had so much technology at their fingertips.
6 Ways to Spice Up Bland Email Marketing Campaigns
JANUARY 4, 2012
Those emails were going to catapult your business to new levels, blow your content's ROI through the roof , and make you an instant digital mogul in your industry. Most major ESPs have APIs that developers can send data to which can trigger messages based off of online behavior. Connect with HubSpot This is a guest post written by Kimberly Lindquist.
Facebook Places Launches, Allows Businesses To “Check In”
AUGUST 19, 2010
Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Facebook, similar to Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places. Find out from industry experts and marketers!
Facebook Launches New Groups Feature
OCTOBER 6, 2010
During the announcement, Facebook indicated that the new Groups feature is not intended for business users, which is why Pages exist. Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. For marketers reading this news, the key takeaway is Facebook’s commitment to the Open Graph API.
6 Lessons for Spreading Ideas from TED
MARCH 14, 2011
TED changed its business from an elite gathering to an open ecosystem. At SXSW, TED launched an API to provide access to developers who want to build apps with TED content. They worked against the basic principles of business and ignored the conventions of a luxury brand. The goal of this openness was to spread ideas, and that had an unplanned impact on the business.
The Future of Foursquare: Understanding Location-Based Marketing
MARCH 15, 2011
During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers. He explained that 250,000 businesses use Foursquare and the company will be charging businesses for some advanced marketing opportunities. Connect with HubSpot version. Creating Serendipitous Experiences.
5 Marketing Action Items from Twitter's Search Update
APRIL 5, 2011
It has been a free tool for monitoring mentions of your brand and industry. By searching important industry keywords you can identify key influencers to partner with for building reach and lead generation efforts on Twitter. 3. The updated Twitter Search is only one more reason to focus on building your business reach through attracting more followers. 5. Connect with HubSpot
Google Takes Social Search to the Next Level with +1
MARCH 30, 2011
All of the +1 data, TechCrunch points out, will be available to the public likely through an API. It seems like Google keeps making changes and adding new tools that will impact how your business will get found online. Clearly, Google is rewarding social businesses. Live Webinar: State of the Social Media Marketing Industry. Connect with HubSpot
Goodbye TweetMeme: Twitter Launches Its Own Retweet Button
AUGUST 12, 2010
The new Tweet Button replaces the current industry leader, TweetMeme, though Twitter has worked out a licensing deal with TweetMeme for some of the technology they have already developed. common goal of many businesses on Twitter is to increase followers and reach. Connect with HubSpot The rumors are now official. Marketing Takeaway.
B2B Marketing ROI
JUNE 30, 2009
Within the B2B industry, your website can mean everything to your potential customers. When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. In the B2B industry, buyers will check out multiple options, so make sure to inform your audience why your product is the best. Is there something here for me?