ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. MedTech Momentum publicly shares a template they use to create buyer personas in the medical device and technology space. What is the customer journey? Image credit: MedTech Momentum.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Hinge Marketing

NOVEMBER 9, 2016

These issues then need to be further refined and turned into titles for blog posts, webinars, speeches and other pieces of content. Unlike marketing copy, which is about convincing and persuading, your editorial copy allows your target audience to sample your knowledge — even get a sense of what it might be like to work with you.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. templates, proofreading tool, etc.). 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. Consideration: Landing pages, surveys, downloadables, emails, and webinars.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Bluetext

APRIL 20, 2020

Typically, premium content are eBooks, courses, webinars, checklists, and sometimes videos. At least make the gated content page template easy to use and worthy of personal info. Think of it like a teaser, or a sample sip of the beer you want them to buy. Save the premium advice and info for the premium content.

Top of Funnel 28

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 28

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Here’s how to create and budget your content plan (with sample scenarios). If your goals feel a little wishy-washy, do your brand a favor and get clear on why you’re doing what you do. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Form Builders.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Terminus

JANUARY 24, 2020

Standard: this is a typical display campaign where we rotate our high-performing content (eBooks, webinars, reports) to our account lists to drive a response. we’ll run ads with an invite to a webinar for B2B manufacturers in our Manufacturing program). Core messaging overview. Ad examples. Program timelines.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Hubspot

MAY 16, 2011

Here’s a sample one from Mint we used. Copywriting for Startups, How to Actually use Google Analytics and more. Free Webinars. Then take that information and setup auto-responders or webinars or other activities to keep your visitors involved until they are customers. HubSpot helps you do this! What did they read?

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28

Hubspot

JANUARY 14, 2013

Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

OCTOBER 29, 2021

Adding an optin campaign with OptinMonster starts with selecting one of the beautiful 50+ pre-built templates : Once you’ve found the right design, it’s time to customize it for your business and message. But what if the feature you want isn’t on the template? Of course, these are just a small sampling of rules.

Sales Qualified Leads 57

Sales Qualified Leads Software Lead Scoring Lead Ranking 57

Optinmonster

MARCH 18, 2020

Pay Attention to Sample Size. That means optimizing optin forms on your: Webinar signup page. To find your most visited pages in Google Analytics, go to Behavior » Site Content » All Pages : Once you know what these are, you’ll know where to place email subscription and lead magnet optin forms. Get Your Hypothesis Right.

Practices 93

Practices Best Practices Sample Statistics 93

ClickDimensions

MARCH 30, 2022

Use the following template as a basis to get started. Sample: __’s social media policy applies to all team members, as well as freelancers and interns, who use social media during or after work to post company-related information. Sample: Only approved users may access __’s social media accounts to perform the tasks mentioned above.

Social Media 52

Social Media Media Sample Paid Search Agency 52

ClickDimensions

MARCH 30, 2022

Use the following template as a basis to get started. Sample: __’s social media policy applies to all team members, as well as freelancers and interns, who use social media during or after work to post company-related information. Sample: Only approved users may access __’s social media accounts to perform the tasks mentioned above.

Social Media 52

Social Media Media Sample Paid Search Agency 52

Optinmonster

MARCH 11, 2024

With WPForms, you get access to several pre-built form templates that you can use to create incredible forms in moments. Here’s a sample of customer feedback presented as social proof created in WPForms: Want to do it all from your WordPress site? You don’t need to know coding to customize existing templates on Fomo.

Tools 65

Tools Work Management Marketing Management Best Practices 65

Optinmonster

DECEMBER 12, 2022

The bottom of the funnel is like the salesperson in the store offering free samples or demonstrating the product. The drag and drop builder makes it easy to build your own campaigns from scratch or customize one of the many professionally designed templates. Example 8: Webinar. Webinar participants. White paper downloads.

Top of Funnel 79

Top of Funnel Marketing Funnels Examples Content Marketing 79

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.

Analytics 48

Analytics B2B Thought Leadership Marketo Case Studies 48

Content Standard

FEBRUARY 25, 2019

While mastering UTMs may feel like marketing basics, today’s analytic tracking and metric tools have many other creative uses for marketers looking to showcase value across a number of mediums. You can see that both of the above examples were part of the same campaign (utm_campaign=tmmaaplaunch).

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Virtual Conference and Webinar Statistics 3. Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Post-Sale 5.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Oktopost

JUNE 9, 2020

And when dealing with branded content, make sure it aligns with the company’s agreed-upon voice and best practices, so advocates feel comfortable pushing it to their individual networks.” — Dan Hanna, Marketing Manager at Civis Analytics. If you don’t have one, check out our free template. Comprehensive Analytics.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Huptech Web

JULY 7, 2022

Features: Personalized site audits and tailored advice from BigCommerce experts Community forum for webinars, tutorials, and guides 24/7 Global live BigCommerce support Seamless path to purchase and advanced marketing tools SquareSpace Ecommerce Builder Squarespace is excellent for building an ecommerce website.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. For example, if you have a top-performing article or blog, consider repurposing it into an eBook or webinar. Turn webinars, articles, blog posts, and other content into eBooks. Your audience’s demographics (i.e.,

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Content Marketing Institute

JANUARY 25, 2018

A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. If you’re tempted to inventory less than everything, evaluate a representative sample. “Do List the template this content is based on. You can’t answer that question without a comprehensive inventory and audit.

Content 107

Content Click Rate Paid Search Agency Tools 107

Moz

DECEMBER 16, 2019

A more sophisticated website can also feature: Articles and blog posts Full inventory, including e-commerce shopping Customer reviews and testimonials Online classes, webinars and video tutorials Customer-generated content, including photos, forums, etc.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Optinmonster

NOVEMBER 15, 2022

A template can provide an outline, or some starting point, so all the user has to do is fill in the blanks. To take your lead magnet game one step further, create a collection of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library. Swipe File. Worksheet/Workbook.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

AUGUST 20, 2020

Download a Free How-To Blog Post Template Here. How to Create a Social Media Report [Free Template]. How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]. Download a Free Listicle Blog Post Template Here. 10 Social Media Calendars, Tools, & Templates to Plan Your Content. The Listicle.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Hubspot

JULY 27, 2018

These platforms also offer templates that you can use to display your work, like writing or design samples. If you opt out of a dedicated portfolio site (which we’ll discuss below), these themes make it easy to integrate your sampled works into your website. “[I teach a local course, or lead a seminar or webinar.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Single Grain

NOVEMBER 16, 2023

By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools? Webinars : Webinars provide a real-time, interactive platform to connect with your audience.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Webbiquity

MARCH 27, 2013

There are a bunch of templates to choose from too.” Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

AUGUST 7, 2015

In this example, the most commonly used search term to find the post was ‘Press Release Template’ so we simply changed the text on the CTA to match that. When we look at the type of content that generates the most new leads for HubSpot, webinars came out on top, raking in about 18% of our leads. If not, you can use Google Analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Create a template project folder that you can copy and paste for each project using the image below as a guide. The program even provides helpful templates that simplify the editing process. Finally, consider adding intro and outro music.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Belkins

JANUARY 31, 2021

Profound Analytical Insights into B2B online lead generation Modern technology allows for an in-depth analysis of user preferences. In other words, conducting analytical research will help you identify what actions to take to get the best outcomes in the future. You just have to master it for remarkable marketing lead generation.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Virtual Conference and Webinar Statistics 3. Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

APRIL 18, 2017

Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Sample review: “Make your content stand out with animated screencasts. ” — SnapApp.

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52