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What social media tasks to automate and what to personalize

Sprout Social

These tools automate mundane tasks, streamline workflows and provide comprehensive analytics to ensure you have the time (and brainpower) to focus your efforts where they give you the most return. Filtering based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Stop doing charts in Excel.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

There are no doubts about the fact that Google Reader is the best browser based RSS reader available. It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Comments RSS.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. By default, WordPress applies the insidious nofollow tag to outbound links from your blog. Fresh content. Social media.