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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Note : If you haven’t switched to Google Analytics 4, now is the time.

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Why Content Marketing Is Important for B2B Brands

Top Rank Marketing

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Before we get started, you’ll need to have Google Analytics set up on your site.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 49% check analytics for every post. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. 3) Webinar benchmarks. 2) Blogging benchmarks.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. By the way, I published that post in 2013, and it is still pulling in traffic.

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