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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. At least, that's how a lot of marketers feel.

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The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. Social networks like Twitter and Facebook have their own analytics features that help you uncover important demographics.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

This next example is from our own beloved en.ryte.com subdomain, which aims to drive leads to our services and is home to our vast online marketing wiki and magazine, so it naturally earns traffic for many informational-intent queries. Something that we were glad to act on was the “meta keywords'' wiki article. Lesson learned.

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How to Run an Experimentation Meeting that Will Transform Your Company (& How I Do it at Workato)

Convert

Making sure it’s integrated with your analytics tool and you’re tracking data appropriately. Your two tools of choice in this step should be: The experiment document ( click here to steal my template ) The experiment knowledge share system / Wiki. Any self-serve analytics and dashboards can also be included here. Conclusion.

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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

9 Related FAQs/Wiki Pages. Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. I have generated a number of maps using two applications provided through Analytic Technologies (UCINET6 and NetDraw.) Related FAQs/Wiki Pages. Personal tools.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab. 4% of my Twitter follower are Hoosiers, according to Peek Analytics (which I love for in-depth examination of persons in social media). Maybe a Wiki? I don’t have a lot to offer in the way of insider tips.

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