Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc. What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Use these marketing tools for startups to optimize your online presence and do more with less. Optimizely. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Webbiquity

MARCH 31, 2022

To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 91

Youtube Ad Building Loyalty Communities 91

Navigate the Channel

JANUARY 8, 2024

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), SEO and SEM, data analytics, cross-channel consistency and user experience. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Binary Demand

FEBRUARY 26, 2024

AI in the demand generation process enables marketers to extract actionable insights, optimize workflows, and provide personalized experiences that drive conversions and create enduring customer relationships. Applications range from predictive analytics to automated lead scoring. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Continuous optimization is key to maximizing the effectiveness of your retargeting efforts.

Paid Search Agency 86

Paid Search Agency Ads Google Marketing Analytics Tools 86

Sprout Social

APRIL 25, 2024

The following templates will help you build overarching and network-specific strategies so you can optimize your social media presence. It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. Download the template 5. Get the template 20.

Social Media 97

Social Media Template Work Management Marketing Management 97

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Thursday, they click on a YouTube ad, but they don’t make a purchase.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Binary Demand

FEBRUARY 27, 2024

AI in the demand generation process enables marketers to extract actionable insights, optimize workflows, and provide personalized experiences that drive conversions and create enduring customer relationships. Applications range from predictive analytics to automated lead scoring. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Read more: How to Optimize Your Engagement Channel Strategy. The lines have become blurrier than you might have originally imagined. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. Offering a full media dashboard with scheduling, social listening, and analytics tools, Tailwind also has a few interesting program-specific services.

Budget Programs 99

Budget Programs Social Media Tools Enterprise Management 99

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Outgrow

APRIL 29, 2024

Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. For example, you can take a look at Dollar Shave Club’s collaborations with smaller YouTube personalities for inspiration. to monitor your engagement metrics.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Outgrow

NOVEMBER 30, 2022

Optimizing video content is another aspect of video post-production. Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. You can use YouTube rank checker tools to keep track of your performance and find the right optimization steps for your video.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

FMG Suite

APRIL 4, 2024

Evergreen topics: These webinars could get into estate planning, retirement income strategies, tax optimization, caring for aging parents, Social Security and Medicare. Tell A Story A webinar isn’t just an informational presentation. This can be done by drawing on the analytics provided by your preferred webinar hosting platform.

Webinar Metrics 52

Webinar Metrics Tips Banners Planning 52

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. To do this, we changed up the text and how information was presented in each post. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

Linkedin 109

Linkedin Ad Frequency Social Media Marketing Analytics Tools 109

Oktopost

JULY 30, 2020

Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Since face-to-face presentations are out until further notice, the next best solution is to attend and host virtual events, including webinars. Up to 6 presenters displayed simultaneously. Detailed analytics tools .

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way. Google Analytics Academy.

Social Media 120

Social Media Training Course Resources 120

Zoominfo

JANUARY 31, 2019

As it turns out, this digital transformation presents a significant opportunity for marketers. In fact, “How-to” searches are growing by a rate of 70% year-over-year on YouTube, and 91% of smartphone users turn to their phones for ideas or advice while doing a task ( source ). How to Optimize Your Website for Micro-Moments.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Biznology

MAY 7, 2012

Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. The larger and more complex your environment, the harder it is to present an optimized site. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Outgrow

MAY 21, 2021

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Likewise, they give you important insights about your customers through analytics. . In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. With Outgrow, you can .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Brandpoint

JUNE 5, 2023

.” Our conversation shed light on the keys to break through social to build engaging experiences, the role of authenticity and adaptability, and how brands can leverage social media analytics to optimize their strategies. Each is a different atmosphere and presents different opportunities for brands. Highly shareable.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. Are We Ready to Trust the Machines? to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. Here are highlights, musings, and takeaways from Robert’s presentation: What is our biggest challenge with content? That’s where content analytics comes in.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Digilant

APRIL 11, 2023

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. This continuing popularity presents advertisers with more opportunities to reach consumers: More people are streaming content. As more advertisers invest in the platform, improvements in tracking, measurement, and analytics will naturally follow.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

SmartBug Media

MARCH 19, 2021

How to Measure and Optimize Your Entire ABM Funnel. These resources provide great tips on how to optimize your channels for promotion and deliver content to your audience. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convert

APRIL 7, 2021

For brands, this presents an opportunity. From live zoom presentations to full-blown virtual events, you no longer need to be a tech wizard or have a large following or a large budget to get started. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

QuanticMind

JULY 18, 2023

For 15-second pre-roll ads or ads on a video platform like YouTube, on the other hand, 20-40% is more common. However, it’s often not the best metric to use when evaluating social video ads, as social platforms simply don’t optimize towards users completing videos. And, the percentage will decrease the longer your ad is.

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Convince & Convert

SEPTEMBER 4, 2015

Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. . Funny YouTube Videos. The most popular sports YouTube channel is Dude Perfect , which boasts 878 million views and 6.5 But on YouTube, sports content creators can feel free to joke around. million subscribers.

Content 149

Content Youtube Stats Statistics 149

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. Optimizing your website and providing top-quality content are crucial for your SEO. Working closely with the sales department and listening to sales team insights can assist in optimizing that persona.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

seo.co

MAY 10, 2021

With content marketing, you always have control over how your backlinks are presented and linked, and where they are published. Once the content is presentable and your editor believes it represents your brand, then you can review the content for final approval. Optimizing your local business listings.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

PureB2B

JUNE 20, 2022

B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision. First, YouTube is second only to Google in terms of popularity as a search engine. The appeal of videos, particularly short ones, is that they present information in an easily digestible way. Push for case studies.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62