GA4 and Google Ads: What B2B Marketers Need to Know
KoMarketing Associates
OCTOBER 12, 2022
Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .
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