MLT Creative

NOVEMBER 23, 2010

In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. Over the next couple of blogs, I’ll look at some of the more popular social media monitoring tools, and how they can benefit your company. primary elections.

Social Media 40

Social Media Tools Media Wiki 40

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. 4% of my Twitter follower are Hoosiers, according to Peek Analytics (which I love for in-depth examination of persons in social media). Maybe a Wiki? By my estimation, total value of $150, max.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here).

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends. Google Analytics. Your URL (optional ). Comments (required). Remember Me? How web masters and administrators can do more with less. Industry news and upcoming events.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Parse.ly

SEPTEMBER 24, 2021

Use historical data from your analytics platform to find content that performed well, say, a year ago, to see if it’s still garnering attention from your audience. Shareability (Is the content relevant to today’s social media?). Push evergreen content on your social media and through email during content gaps in your calendar.

Wiki 52

Wiki Content Tagging Lead Scoring 52

Hubspot

APRIL 23, 2012

The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses. 1) For Better Social Media Support. As we already mentioned, most marketers are using social media to provide customer service. Probably not.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Scoop.it

MARCH 25, 2021

Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. Internal company wiki or knowledge base. Adding UTM parameters to track your campaign analytics. In other words, instead of embedding your content hubs to your internal wiki or knowledge base on another domain you own, you can turn your Scoop.it

Distribution 81

Distribution Wiki CMS Development Curation 81

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Among other stuff. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Scoop.it

APRIL 16, 2020

You’re handling media relationships, working with your social media team, and monitoring news about your company. Content curation gained its popularity as a strategy of sharing content from other people and/or companies on social media. Product Roadmap : add resources like internal wiki discussions, product mockups, etc.

Curation 79

Curation Content Wiki Paid Search Agency 79

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Embed social media posts. Here's the old video: Experiment Plan. Embed live videos.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Marketing Insider Group

SEPTEMBER 14, 2021

Social Media Data Sources. Social Media Research Foundation – Focused on research related to contemporary “network society,” the Social Media Research Foundation uses the NodeXL tool to publish deep analytic research on social media and online networks. Journalism Data. Internal Content Data Sources.

Case Studies 350

Case Studies Content Case Study Statistics 350

Biznology

JANUARY 13, 2015

There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. Social Media is an Afterthought. They may well be sharing content on their social media platforms but it’s generally spotty and lazy.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Assign one person to be the social media learner and another the SEO learner. Make sure they capture all lessons and share them.Start a wiki. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. How to Grow Your Twitter Following.

Paid Content 100

Paid Content Twitter Tactics Tools 100

EMagine B2B Blog

JULY 19, 2018

Social Media. Department Dashboards. Search: this is essential. Filters (i.e. Types or Categories). Collaboration: Discussion/Message Boards. Polls/Surveys. Integrations. User registry. ERP systems. Links to legacy applications. Defining Business Logic and Workflows.

Webinar Metrics 52

Webinar Metrics Wiki Paid Search Agency Advertising Agencies 52

Biznology

MAY 17, 2012

You have no shortage of good content in your enterprise systems: email, SharePoint, intranet, corporate wikis and local drives. Social business platforms help you to digitize more content (via status updates, wikis, blog posts, etc.), Fedex and Walmart would laugh at us if we moved physical products the way we move information.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

Hubspot

MAY 27, 2016

Your Social Media team? As marketers, many of us geek out over web analytics. Does your company use a marketing analytics tool? Google Analytics? If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. The VP of Sales?

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

DivvyHQ

OCTOBER 16, 2017

In response to this trend, we have introduced a new video series titled, Future Proof Your Content Planning , in which six leading brand marketers share how they create content, motivate their teams, overcome today’s media challenges, and ultimately future proof their content programs. Time to roll out an analytics package.

Planning 74

Planning Video Marketing Top of Funnel Content 74

B2B Marketing Savvy

SEPTEMBER 17, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Certainly consumer brands are early adopters, but the B21B aspects of social media networking are fast gaining traction. Wikis: developerWorks. Media and Industry Analyst Outlets.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. com , wiki. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 16, 2017

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: SmartBug Media, StoreYa Blog. SmartBug Media. 23: The 29 Best Web Analytics Tools. #24: 23: The 29 Best Web Analytics Tools. #24:

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

DECEMBER 16, 2013

Here at HubSpot, everyone we hire is a content creator to a certain degree -- whether it''s writing, graphic design, or media. Most of the time, traditional or paid media ends up costing a business more -- both in hard cost and missed opportunity costs (think about how much it costs just to sponsor one trade show. Whitepapers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.) The Job of the Media.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. What is Social Media Optimization and Why Should I Care? by Kuno Creative.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

FEBRUARY 6, 2017

Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting. Free | Slack | Messenger. Meet GrowthBot, your personal sales and marketing research assistant. 16) Tettra.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28

Buzz Marketing for Technology

JUNE 28, 2008

Like wikis and collaborative writing â?? Slide 8: It has all fallen apartâ?¦ Feyerabend Slide 9: 1951 Quineâ??s Knowledge management? the ideaâ?¦ tacit knowledge â?¦ and then codify it Hodgins Learning Objects Slide 16: [link] Slide 17: You Canâ?? What does the network look like when youâ??re re in the network? Slide 27: Easy Answersâ?¦

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

• Students use a variety of media and formats to communicate information and ideas effectively to multiple audiences. More specifically, he suggests we work toward developing in ourselves (and I hope by implication, our students), six right brain “senses,” to complement our left-brain, analytic skills.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100