Unbounce

FEBRUARY 13, 2019

Finally, poor analytics has been significant speed bumps on the road to AMP adoption. Faster delivery of your content, for one thing. The end of waiting altogether, maybe. Ultimately, AMP can result in a significant uptick in traffic and improved conversion rates overall. So, naturally, every marketer is planning to adopt it in 2019, right?

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

ClearVoice

JUNE 23, 2020

Crowdsourcing is an excellent way to connect with a global network of potential survey respondents that will be able to provide an honest, unbiased opinion of a product idea or feature. Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. Identify potential concerns or risks.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Paul Gillin

APRIL 27, 2012

Much of this information was locked up in Excel spreadsheets owned by individual reps. Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Martech

MARCH 25, 2024

Initiatives require input, execution and buy-in from countless roles across the organization – from creative to analytics, operations to IT and beyond. CMOs consistently name this one of the biggest barriers to smooth marketing operations and achieving desired results.

Digital Asset Management 101

Digital Asset Management Work Management Marketing Management Advertising Agencies 101

Moz

FEBRUARY 7, 2019

STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products. Click on the whiteboard image above to open a high resolution version in a new tab!

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Oktopost

JUNE 28, 2022

Deloitte does a great job promoting its organization without trying to lock down sales. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets. It’s also the perfect place for B2B organizations to reach their target audience. Let Your Branding Shine. Avoid Constant Sales Posts.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Rev

APRIL 8, 2020

If you use agencies to manage your campaigns, they must be included in the data collection, analytics, and continuous improvement process to increase campaign effectiveness. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience? Pay for registrations.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

ViewPoint

JULY 9, 2015

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Rafe VanDenBerg , editor in chief at MindBrew, adds his perspective: Assumptions, opinions, and guesswork are still the basis for far too many decisions in business today. The Relying on Algorithms Approach.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

Adobe Experience Cloud Blog

MARCH 28, 2018

When selecting a team, it’s important to seek a wide variety of diverse opinions to create a more cohesive organization. For younger workers, this can keep them locked into a position that they are overqualified to hold. Last week, we hosted an incredible panel on women in technology. You can watch it here if you’re interested!)

Paid Search Agency 134

Paid Search Agency Companies CMO Lock-In 134

Convert

JULY 26, 2023

In 2023, we launched a plethora of new features, and boy, did they make a splash! This was our answer to two major industry shifts: The Google Optimize sunset Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. When the news of its sunset hit, our data showed a surprising trend.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Hubspot

JANUARY 14, 2015

Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.

Ad Building 141

Ad Building Brand Identity Branding Marketing & Strategy 141

Convert

MARCH 9, 2023

Google has teamed up with A/B testing vendors who also are its cloud partners (so these vendors use Google hosting, instead of Amazon Web Services or any other option) to work on the GA4 API that will allow data to travel to and from Google Analytics to your chosen A/B testing platform. There’s a way out for these businesses.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

TrustRadius Marketing

OCTOBER 31, 2022

The average American is locked out of ten accounts every month due to forgotten passwords. It also doesn’t come with the security analytics (e.g., If you’re having trouble keeping track of all of your passwords, you’re not alone. A good password manager can save you time and effort when dealing with endless login screens.

Work Management 52

Work Management Best Practices User-Generated Content Lock-In 52

Convert

MARCH 9, 2023

Google has teamed up with A/B testing vendors who also are its cloud partners (so these vendors use Google hosting, instead of Amazon Web Services or any other option) to work on the GA4 API that will allow data to travel to and from Google Analytics to your chosen A/B testing platform. There’s a way out for these businesses.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Hinge Marketing

APRIL 6, 2017

Informed by research and validated by years of experience and analytics , this is a process that works. You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. In this post, I’m going to focus on the last of these requirements.

Work Management 90

Work Management Marketing Automation Services Marketing Websites Marketing Management 90

Optinmonster

JUNE 5, 2020

Wondering what makes some websites have significantly higher conversion rates than others? Well, it’s probably because they’ve chosen a conversion-focused web design. If you want to know what that is, you’re in the right place. Here’s what we’re covering: What conversion-focused website design is and why it’s important. Why is this important?

Design 94

Design Conversion Examples Tips 94

Convince & Convert

JULY 15, 2016

That means monitoring the latest happenings in your industry and sharing your insights and opinions. Share your opinions, and provide helpful articles. Look at your Google Analytics account and see what keyword searches people are performing before they end up on your site. Join Conversations. Find Content to Share.

Social Media 116

Social Media Brand Identity Branding Ad Building 116

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

DivvyHQ

JUNE 7, 2017

In fact, working in content today means you’re locked in a constant battle with what we at DivvyHQ call the Content Cookie Monster (known in other circles as the “internet”). In our opinion, this is a big problem. Content is no cake walk. No matter how much more content you feed him each week, he still screams for more.

Planning 40

Planning Content Advertising Agencies Creativity 40

Martech Advisor

OCTOBER 15, 2019

In this feature, we will cover topics such as customer data platforms, identity resolution and identity graphs, data-driven marketing and analytics platforms, customer data governance and so on. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Know your Audience. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

The ROI Guy

OCTOBER 22, 2013

And we all know it’s because buyers are self-educating more, and coming to sales conversations with an opinion, so it’s changing the way salespeople engage. I recently had the opportunity to interview Jody Canavan, Founder and President of Launch International and an expert in content marketing.

Thought Leadership 40

Thought Leadership Lead Ranking Case Studies Ideal Customer Profiles 40

SendX

OCTOBER 23, 2018

BuzzFeed Books: “ A very ~controversial~ opinion " 25. You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. Let's get right into it. Digital Marketer: “ Is this you? ”

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. It also integrates with various analytics tools. In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. G2 rating: 4.5/5 G2 rating: 4.5/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

chiefmartech

JANUARY 21, 2019

So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.).

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Directive Agency

JULY 26, 2016

You should call several clients, relying on the opinion of one will not provide an accurate assessment. You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Dubai-based entrepreneur. Veravo.com // Twitter. Dedicated research and development.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Metadata

FEBRUARY 16, 2021

Elissa Fink: Yeah, I’m really excited. I mean, as you said, I was at Tableau from about 5 million in revenue to over a billion in rev. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Not that that … But it would have delayed my retirement. Udi Ledergor: Sure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Hubspot

FEBRUARY 11, 2013

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. 2) Or just spend your time on the wrong social networks. Research smesearch.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28