KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

JULY 31, 2020

By using the results of an attribution model, you can understand what touchpoints have the most influence on successful buyer journeys and make more informed decisions on how to optimize investment in future marketing resources. And, you can rely on the numbers when you partner with sales teams to drive marketing strategies forward.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

markempa

DECEMBER 30, 2013

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Analyze what works.

Tips 100

Tips Blogger Business Digg 100

Marketing Insider Group

MAY 5, 2011

Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer. Boy, was I wrong! Image Source. ———-.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

distribion

NOVEMBER 9, 2016

The importance of email marketing as part of the distributed marketing mix. What the next 25 years holds for email marketing. In the final installment of the Reply All email ebook series we discuss: The science of email marketing. A/B testing to track reader responses and successful email analytics.

Stats 79

Stats Email Marketing Trends Work Management 79

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

QuanticMind

DECEMBER 5, 2018

So, if you’re ready to start incorporating Bing PPC into your search engine marketing mix, here are seven important secrets for success. So use account syncing initially to copy over your Google Ads campaigns, then utilize Bing’s internal tools, analytics, and insights to drive unique optimization decisions.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! .” ” Episode Links and Resources. Dr. Pelè’s LinkedIn: [link]. More episodes on content marketing: [link]. Everyone is afraid to be sold.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Directive Agency

APRIL 15, 2022

This is defined as an advertising model that allows marketers to place ads on an ad platform (think Google, Facebook, LinkedIn) and pay the host of this platform each time they receive a click. The primary focus of any PPC campaign is to get the lead to visit the marketer’s website. Drawbacks of Paid-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Adobe Experience Cloud Blog

MAY 24, 2010

Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics. This free marketing tool is ideal for managing multiple social media accounts.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Convince & Convert

JANUARY 3, 2024

Influencer Marketing Maturity: While 15% of marketers are just beginning their influencer journey, 48% of marketing teams have reached a moderate stage, with 23% achieving expert status. Performance Metrics and Analytics: Define measurable key performance indicators (KPIs) that align with your overall marketing goals.

Research 140

Research B2B Marketing Enterprise Management B2B 140

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like?

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Personalize account-based email campaigns and use email marketing to nurture leads with relevant content. Content marketing. Social Media Advertising.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. We also need to consider the resources needed to keep the blog vibrant.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

KoMarketing Associates

JANUARY 3, 2019

5 Best Practices for B2B Success with LinkedIn Ads. As Mike Pickowicz illustrates in this blog post, despite modest growth in LinkedIn ad spend on ads n 2017, and 43 percent of companies still had not utilized the platform. It was no surprise that more B2B marketers began to take advantage of the LinkedIn ad platform this past year.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

Full Circle Insights

FEBRUARY 28, 2021

In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Hinge Marketing

AUGUST 6, 2019

Understanding webinar analytics and how to calculate ROI. Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015. Some industries — like human resources and legal — were more likely to use webinars than others like engineering, accounting and architecture.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. But before I dive in on the digital marketing books, let me share an excellent resource. Get a checklist of the marketing stack of technology categories. Bidding and Budgeting.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Heinz Marketing

NOVEMBER 26, 2019

This goes to show that you don’t have to have a ton of resources available or a high level of expertise to create video. You’d be surprised at what you’re capable of creating with the resources you already have—so, don’t let that hold you back from even trying. ‘We Matt Heinz, President of Heinz Marketing. Need some inspiration?

Top of Funnel 90

Top of Funnel Video Marketing B2B Marketing Marketing Budget 90

SpotMe Blog

JUNE 29, 2023

Staying up-to-date with the latest regulations and ensuring all staff are properly trained requires considerable time, money, and resources that could otherwise be spent on other marketing initiatives. Content marketing: Publish blog posts, videos, podcasts, ebooks and more to educate your audience and boost your search ranking.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

seo.co

OCTOBER 31, 2020

There’s nothing wrong with paid search, social, or email – we recommend including all three in your marketing mix – but they don’t hold a candle to SEO. When compared to other options, SEO doesn’t require the constant hand-holding that typical marketing investments do. Advanced analytics. Freelance SEO.

Small Business Marketing 132

Small Business Marketing Paid Search Agency Advertising Agencies Paid Content 132

Vidyard

NOVEMBER 7, 2019

This goes to show that you don’t have to have a ton of resources available or a high level of expertise to create video. You’d be surprised at what you’re capable of creating with the resources you already have—so, don’t let that hold you back from even trying. Need some inspiration? So why should that be any different for video?

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

This goes to show that you don’t have to have a ton of resources available or a high level of expertise to create video. You’d be surprised at what you’re capable of creating with the resources you already have—so, don’t let that hold you back from even trying. Matt Heinz, President of Heinz Marketing. We Can’t Afford Video’.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

ViewPoint

MAY 2, 2012

Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Another common mistake made by B2B marketers is spreading themselves too thin across numerous sites without specific goals in mind. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

PureB2B

OCTOBER 12, 2016

The challenge lies in successfully finding these types of leads with the right marketing mix. How they found the page (was it via search engines, LinkedIn, Facebook, other social media platforms?). Concentrating on lead quality implies shifting resource expenditure to target selected leads only. Time spent on each page.

Lead Scoring 68

Lead Scoring Lead Ranking Sales Qualified Leads Leads 68

PureB2B

OCTOBER 12, 2016

The challenge lies in successfully finding these types of leads with the right marketing mix. How they found the page (was it via search engines, LinkedIn, Facebook, other social media platforms?). Concentrating on lead quality implies shifting resource expenditure to target selected leads only. Time spent on each page.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Leads 62

Convince & Convert

OCTOBER 22, 2013

“Big Content”, also known as content that requires significant time and resources, is all the rage today. I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. And Lagavullin.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. This doesn’t mean that one team member can’t be used for more than one role; it just depends on your budget and resources.

Process 48

Process Allocation Thought Leadership Content 48