Launch Marketing

OCTOBER 26, 2022

Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively. Do you want to connect with customers in a new channel?

Social Media 116

Social Media Consulting Paid Search Agency Social Marketing 116

Only B2B

JULY 5, 2023

Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

SmartBug Media

NOVEMBER 30, 2020

With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? Think of when you’ve looked into Google Analytics for source conversion metrics and the numbers don’t seem to add up—this is the major reason why. That’s right, sources.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Heinz Marketing

MARCH 4, 2021

We partnered with Vidyard to conduct a survey in 2019 and even then, we found video investment was up and 94% of companies said video is valuable in their daily marketing mix. We’ve seen video continue to grow so if you don’t have it in your marketing mix, it’s time to check it out! Offers solid analytics for businesses.

Paid Content 132

Paid Content Social Media Media B2B 132

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Accurate video analytics are paramount to a successful and scalable video strategy. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Pretty much everyone buys ads from Facebook and Google, but it’s also quite common for B2B marketers to buy ads from LinkedIn. Yet, most of us put up with it. What do Paid Ads Actually Contribute?

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Accurate video analytics are paramount to a successful and scalable video strategy. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Digilant

AUGUST 2, 2022

Consider implementing surge reports and company surge analytics in your media mix. These options help you understand demand surges so that you know where to best invest your marketing dollars. . Consider advanced audio advertising and LinkedIn advertising. There are other “newer” tactics worth trying.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Paid Search Agency B2B 52

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Portland, Ore., Pittsburgh, Pa., and Kansas City, Mo.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

markempa

DECEMBER 30, 2013

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Exo B2B

MARCH 6, 2024

Measure your results and analyze your performance: Use analytics tools to track your blog traffic, page views and conversions. 8- Measure and analyze results: Use analytics tools to track your blog’s performance, including the number of visitors, bounce rate, time spent on page, and so on. Conclusion Both AIs responded factually.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Valasys

JULY 31, 2023

Customer acquisition is the foundation of business growth and success – know your audience, understand their desires, and craft the perfect marketing mix to thrive beyond expectations Imagine you own a trendy online fashion store. You share industry insights, success stories, and interact directly with prospects and customers.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

ClickZ

JULY 31, 2020

For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state). Once you have solid and trusted data behind attribution, you can be confident in using the results to inform and drive marketing mix strategy and investment decisions.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Marketing Insider Group

MARCH 3, 2014

So learn to take risks with a few calculated bold moves, use data and analytics to drive intuitive decision-making and learn how to build amazing teams by being a leader with empathy. Data And Analytics. And budget decisions should be set based on data, analytics and customer insights. Fortune has always favored the bold.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We posted daily tweets that contained links to our blog posts and to relevant content online.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Digilant

MARCH 18, 2021

Optimizing the customer’s experience, channel to channel, is the full-circle achievement most marketers strive for—and endlessly so. Your marketing mix attribution is unique to your brand. Check out these top attribution tips, and optimize your analytics approaches for the best results possible. Contact us here.

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Analytics

JULY 22, 2019

QBR seasons are pretty exciting times for everyone in marketing especially for analytics nerds like us. This is the time in the quarter when marketing teams get the opportunity to demonstrate the impact they have made on the business. Yet another marketing QBR season is upon us.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40

Golden Spiral

JANUARY 20, 2017

Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? Three seconds on LinkedIn. As for things to avoid: Don’t ignore or disregard your analytics. B2B technology companies should not just know their who their buyer is, but where they are online.

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Valasys

APRIL 27, 2020

Also, in the midst of uncertain circumstances, the marketers would rapidly require to shuffle their marketing mixes. For example, with a continuous surge in the consumption of online videos, digital marketers can plan to amplify their use of ad-supported premium video streaming and mobile gaming.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. Marketing Analytics. Analytics and reporting is how marketing pros worldwide determine the effectiveness of your marketing campaign. Responsive Email Capabilities.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. Analyze what works.

Tips 100

Tips Blogger Business Digg 100

Oktopost

SEPTEMBER 9, 2019

B2B marketers are under constant pressure to create a predictable pipeline and know exactly which components in their marketing mix work – and which don’t. Metadata has created an ABM platform that consistently and reliably delivers marketing KPIs with minimum time and effort. – Gil Allouche, CEO @ Metadata.io.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

MAY 5, 2011

Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer. Let me know in the comments below?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Digital B2B Marketing

JULY 28, 2011

Early attempts to include social media in a marketing mix model, even once history is available, will initially struggle because of this. It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn.

Social Media 100

Social Media Media CMO Marketing Mix 100

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. To put it another way, the job of most of us in marketing has been to simply get a message out. What kind of marketer are you?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

distribion

NOVEMBER 9, 2016

The importance of email marketing as part of the distributed marketing mix. What the next 25 years holds for email marketing. In the final installment of the Reply All email ebook series we discuss: The science of email marketing. A/B testing to track reader responses and successful email analytics.

Stats 79

Stats Email Marketing Trends Work Management 79