WebMarketCentral

DECEMBER 8, 2008

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Critics of these services refer to them as "spyware," though that term isn't really fair.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

APRIL 14, 2009

With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. As Jacob writes, "Shocker huh?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 28, 2009

Discovering New PPC Search Advertising Opportunities with the Google Search-based Keyword Tool by Internet Marketing and e-Business Review Louise Rijk provides an in-depth look at Google's search-based keyword tools, including how to use it for developing landing page copy and competitive research.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

MARCH 2, 2009

Instead of page and after page of marketing copy, provides news, advice, assets and opportunities for interaction. But regardless of tactics chosen, do try to create an environment for interaction. For situations where that is not a practical option, Peter provides several other ideas.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 16, 2009

The Freakiest Ads of 2008, Final 4 by AdFreak Exploding heads, zombie dads, shrinking heads, growing noses, pet slugs—you'll find them all (if you really want to) in Tim Nudd's collection of the most bizarre ads from last year.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

AUGUST 24, 2009

While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Branding Brand Identity Best Practices 20

WebMarketCentral

JUNE 17, 2009

The Top 100 Undiscovered Web Sites by PC Magazine Finally, Kyle Monson reviews a slew of useful and/or entertaining online tools such as Animoto (automatically creates videos from uploaded music and photos), Jott (a cool and handy speech-to-text conversion tool) and, for researchers, NationMaster , a site which lets you compare countries on a wide (..)

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 19, 2009

," Aaron Brazell details the most significant features of the new version, including navigation (vertical menus), the dashboard, and media and plugin management, among others.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JUNE 3, 2009

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JUNE 24, 2009

But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 5, 2007

The plan: a direct mail campaign utilizing an interactive CD inside a DVD case with an insert showing a superhero illustration to give the package a video game feel.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

MARCH 5, 2008

AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

APRIL 7, 2009

Armed with this data, you can exclude poorly-performing regions and maximize your exposure in the most profitable geographic areas.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

SEPTEMBER 3, 2009

It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 1, 2008

How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs. It's almost like a syllabus for your own self-paced interactive marketing guru course.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

FEBRUARY 24, 2009

She advises starting by putting yourself in your customers' shoes and understanding their pains, then clearly describing how your product/service alleviates that pain and the next steps to take.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

JUNE 30, 2009

This article reviews free search engines for finding and listening to music online, from the popular Last.fm to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MAY 18, 2009

The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 27, 2009

Also a great complementary post to the Seven Deadly Sins of Blogging previously published here.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MARCH 30, 2009

Get Indexed and Ranked in Google News by Search Engine Journal Noting that "Google News can bring tons of traffic and boost your site performance, " the brilliant Ann Smarty explains the technical requirements for inclusion as well as recommendations (i.e

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. How to Take on a Major SEO Client by Search Engine Watch When it comes to SEO, size does matter.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JULY 6, 2009

In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

FEBRUARY 27, 2008

net, complete Web 2.0 directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, podcasting, Albert Maruggi, TopNetPix, Zanby, Social Media Today, Rohit Bhargava, Paul Dunay, Paul Gillin, The New Influencers, BeeTooBee.com, Arnaud Fischer, Spock, ZoomInfo, Naymz, Charles Knight del.icio.us net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 23, 2009

There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JULY 14, 2008

Start by looking in your analytics program to identify the top phrases prospects are using to find you. Make sure your auto-responder email is engaging and interactive. If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

OCTOBER 16, 2008

Use Interactive PR practices to get your news linked from blogs and social bookmarking sites. Review critical website analytics each month such as sources of traffic, top-performing keywords and navigation paths through your site. (Here are more press release SEO tips for writing search optimized press releases.)

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools 20

Tools Best Practices SEM Adwords 20