WebMarketCentral

MAY 15, 2008

These include techniques for proper list building and maintenance, message design, list segmentation and complaint handling.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. There's very little to not like about this book.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JULY 14, 2009

I don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it. Keep in mind this is as measured by Google Analytics, so the figures here likely understate reality to some degree.) So maybe I need to rethink my policy on following, I thought. More quality, less quantity.

Traffic 20

Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.

B2B Marketing 20

B2B Marketing B2B Blogger Tagging 20

WebMarketCentral

JULY 21, 2009

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. Where can you find such information to share? Tell me something interesting.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

FEBRUARY 20, 2009

Top 10 Free Keyword Tools by Internet Marketing Blog As the title of his post suggests, Frank Levert offers brief, informative summaries of his favorite keyword research tools here.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 3, 2009

David Hutchinson provides a roadmap to success in this excellent article, using marketing operations—process-based management well-established in other disciplines that " enables informed decision making, accountability, sustainability, visibility, teamwork, strategic thinking and best practices execution. "

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2009

by Writing On The Web The remarkable Patsi Krakoff presents eight tips for writing blog posts that stand out by both informing and entertaining readers, such as: telling a story; revealing a mistake you made and the lessons learned; or hardest but most valuable of all, rising above cliches and providing a higher level of current thinking.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 14, 2008

Start by looking in your analytics program to identify the top phrases prospects are using to find you. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 4, 2006

"software," but do provide platforms, solutions, "applications," "services," "environments," "suites," "technologies," "architectures," "engines," "modules," "servers," "tools," or "systems:" Telcordia (information-networking and operations software) Hyperion (business intelligence/analytics software) FileNet (enterprise content management software) (..)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JUNE 30, 2009

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 25, 2008

Learn how to master Gmail's keyboard shortcuts, streamline the process of adding attachments, quickly switch between multiple Google accounts, read your Google Reader RSS feeds from within Gmail, use Gmail as an external hard drive, back up your email account and more. 4Q - The Best Online Survey For A Website, Yours Free!

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

AUGUST 1, 2008

A tad self-serving, but informative. by High Rankings Advisor A look at the various options for getting SEO training, including online courses, in-person training at industry conferences, and customized training classes. And it's true that small business owners are frequently more appreciative and loyal than are big companies.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JULY 22, 2008

Through Analytics, it knows how much traffic the company's website gets, where the traffic comes from, which pages get visited most frequently, and who is visiting those pages. That's a tremendous amount of information to know about any company, much less about a lot of companies. Actually, an unprecedented amount.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

SEPTEMBER 21, 2009

Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their Salesforce.com account, view lead interest profile or push leads back to nurturing from within their Salesforce.com account) are $9.95 per month.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

WebMarketCentral

FEBRUARY 13, 2009

Learning a Little About Email Marketing by SEOmoz Though claiming with what I suspect is false modesty to "not know a whole lot about email marketing," Rebecca Kelley nevertheless manages to pack a lot of information into this post. She shares some SEOmoz experience with email marketing, industry statistics (e.g., "80%

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

SEPTEMBER 14, 2009

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Lexical FreeNet This is a "connected thesaurus" that belongs in every writer's toolbox. For any word or pair of words, it shows related words, connections between the words, rhyming words and more.

Tools 20

Tools Best Practices Web 2.0 Adwords 20