Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

SmartBug Media

SEPTEMBER 27, 2019

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. Typically, podcasts come in a series and offer subscriptions. 4 Advantages of Podcasting.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Martech

FEBRUARY 14, 2023

Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc. He’s a frequent speaker on AI, data science, Big Data, and predictive analytics. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. The podcast aims to shed light on key gaps in B2B sales and marketing processes and provide insights on how organizations can strengthen their strategies to drive better outcomes.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Hubspot

OCTOBER 17, 2018

Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. A few mile-marker facts: Nearly 1 in four americans, roughly 68 million people are listening to podcasts on a monthly basis. Outside of the United States podcasts are being consumed at similarly a rapid rate.

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65

Top Rank Marketing

FEBRUARY 7, 2024

According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Hubspot

JULY 5, 2021

If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Combining AI and other advanced analytics techniques to improve decision-making. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Some of the top email analytics tools include the following: HubSpot.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And that’s one of the reasons why they’ve rocketed in overall success, I would point to some of the market leaders, I’d look at someone like HubSpot as a perfect example.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Webbiquity

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. MarketingSherpa ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. How to Start Tracking Your Digital Marketing Efforts Every digital marketing tool has its own reporting and analytics that you will eventually learn to use, but where do you actually start? Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

DECEMBER 19, 2018

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Go check it out! Josh Bachynski.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Another way to look at the customer journey is as a flywheel instead of a funnel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

OCTOBER 5, 2021

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Rev

MARCH 22, 2023

Resources for learning more about RevOps through online certification programs, podcasts and professional communities. On the other hand, RevOps teams are specifically focused on revenue generation, leveraging data and analytics to identify growth opportunities and optimize revenue performance. A lot to cover? Absolutely.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? The most important benefit is detailed analytics.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The remaining modules focus individually on blogging, podcasting, and creating newsletters. Producing Podcasts - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. Final takeaways The 2024 email marketing landscape demands adaptive, analytics-based, and customer-focused strategies.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. Content-based analytics help to answer all of these questions so you can put dollars behind the content that will truly drive impact.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”. To sponsor even a newsletter or two, or to sponsor a podcast for a few months?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

nDash

JANUARY 13, 2022

SEO: Ahrefs, HubSpot, and Semrush. Use Buffer’s analytics to measure goals. Google Tools (Analytics, Calendar, Docs, Meet, Sheets). We also love how easy it is to use analytics to measure and track visitor behavior, geographic locations, performance goals, and more. Mobile Apps: Augur, Progress, and Buildfire.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Also works for editing podcasts, and includes screen recording, clip creation and transcription.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Oktopost

APRIL 26, 2021

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. If you have a guest blogger on your site, or your podcast, or videos, tag them in the content so they can help share it. And finally, use emojis.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Confessions of a B2B Marketer

JULY 5, 2023

Podcast interviews may not result in a direct uptick in revenue, but the time investment Vs brand benefit is favorable Understand your prospect journey from awareness to consideration to purchase and place strategic CTA’s to minimize interruption to the flow whilst maximizing conversions. hit 200k MRR? hit 200k MRR?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Optinmonster

OCTOBER 29, 2023

Around 5% of bloggers don’t have access to analytics. 45% of bloggers who add audio to their posts such as podcast see better results. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. SEO leads have a 14.6% close rate.

Statistics 93

Statistics Paid Content Stats Blogger 93

Hinge Marketing

JANUARY 29, 2020

In a podcast interview with David C. Case studies, downloadable gated content, podcasts and primary research reports are great examples. In particular, they generated 60% more impact from podcasts, 50% more impact from video, and 40% more impact from publishing guest blogs, suggesting strong speaking, writing and networking skills.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. And the podcast that triggered this post … what kind of guests would we host? I booked some alone time in the company nap room, conjured up Doc Brown and hopped aboard my mind’s Delorean.

Hubspot 28

Hubspot Cable Blogger Content 28

Hubspot

OCTOBER 8, 2020

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. For instance, you can look at your website or social media analytics to discover the most popular topics of conversation. Taco Bell.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Scoop.it

JANUARY 28, 2021

By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers. Analytics tools. Rediffmail, or Hotmail. Customer Relationship Management (CRM) tools. Interactive emails.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Sponsor: HubSpot. Converge 2019. Date: Feb. 19-22, 2019. Location: Atlanta, Georgia.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103