B2B Marketing Insights - WE

MARCH 16, 2022

Off-page SEO is the process of optimizing your website’s backlink profile, social media presence, and other factors that influence your ranking. Keyword research. A first step when you embark on your journey to create content is keyword research. Technical SEO isn’t all about keyword research and optimization.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

JUNE 16, 2020

Conduct keyword research. This happens through keyword research. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. At HubSpot, keyword research informs the topics we write about each quarter. Include tags — Tags are keywords that describe a post.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Increase Traffic.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Social Media Examiner.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

JUNE 26, 2020

Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. This improves targeting: When you prevent keywords from being associated with an ad, you can be more certain that it will be shown to the right audiences.

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. Top Your Competitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

MARCH 5, 2020

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. According to many marketing experts, keyword-centric content will soon fall out of fashion making way for the pieces of content focused on the intent of the online searchers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. For instance, use web analytics to identify your blog's sweet spots.

Tips 69

Tips Content SERP Custom Publishing 69

Stevens & Tate

JULY 24, 2020

If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). To receive the most exposure on Google’s SERP, you will need to rank high on their page. The following are a few SEO factors that contribute to Google’s page rankings: Keyword use.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Hubspot

MARCH 18, 2020

Social Media Team. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. We will also go over how to build that team depending on your business size.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Why do I need social media accounts? Social media accounts. To find a marketing agency, try looking through HubSpot's Agency Partner directory.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). But there are downsides.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. Data analytics and SEO strategies can help ensure content stays relevant to the user’s interests and needs. SEO and keyword optimization become vital for targeting the right leads. There are drawbacks to this marketing strategy.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Not to mention, organic CTRs are declining, and zero-click queries are rising. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. According to the State of Inbound Report by HubSpot , the marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO? Use XML Sitemaps. Manage Your Security.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

NOVEMBER 11, 2020

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Blog Analytics Metrics and Insights. Why they matter. What metrics to measure. Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

MARCH 21, 2018

Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media. Publishers like BuzzFeed and The Dodo produce content that floods social media almost every day. Publishers also distribute this sponsored content to their massive social media and website followings.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Moz

FEBRUARY 20, 2019

Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. You're not making an automated report — even a HubSpot intern can do that. UTM routine for social and email traffic implemented via Google Sheets & UTM.io. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Valasys

AUGUST 19, 2019

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Modern prospects start their buying journeys on diverse channels, including social media channels. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Follow these steps when setting up your blog: Choose keyword-rich categories. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. The thing is. So which ones do you choose?

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

SmartBug Media

AUGUST 31, 2022

Here’s a list of recommended tools that marketers can use to promote social posts, optimize SEO and content, report data, and more. SEO tools can uncover areas of opportunity and identify issues and weaknesses that might prevent you from ranking in the search engine result pages (SERPs). HubSpot Website Grader. AnswerThePublic.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Changes to CTAs, design, social proof, forms often have a conversion rate impact. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28