KoMarketing Associates

JANUARY 8, 2019

Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. Questions asked in webinars or in-person events (often these are never recorded and saved). Internal Data. There will always be majorities that you should be catering to.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Content Marketing Institute

FEBRUARY 2, 2018

Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. SEO (using Google to help distribute our content), partnerships, and social media have worked recently. To track these, we use a combination of Google Analytics and Looker (with the help of our data team).

Process 111

Process Lead Ranking Content Marketing Planning 111

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

SmartBug Media

OCTOBER 10, 2019

A sample inbound marketing agency toolkit: Digital advertising. Google Analytics. Google Ads. One of the best things you can do during your evaluation process is to ask the agency to provide you with a sample report of how it tracks metrics and goals for clients (if the agency hasn’t already offered such a report).

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Webinars are a great way to engage your audience with live or recorded presentations on relevant topics.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Hubspot

FEBRUARY 17, 2016

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools. Price: Free!

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Certainly, you should optimize your blog for search, as Google is truly your most important reader. “We Will Create _ Posts Per Month, With in Charge of Editorial, and in Charge of Analytics.&#. Sample Headlines Include ….&#.

Top of Funnel 149

Top of Funnel Sample Cross-Selling Validation 149

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. What is the customer journey? Why do it online?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

Social Media 141

Social Media ROI Media Correlation 141

Hinge Marketing

NOVEMBER 9, 2016

They also must keep up with the frequent — and often significant — updates to Google algorithm. These issues then need to be further refined and turned into titles for blog posts, webinars, speeches and other pieces of content. Analytics Skills. This is the job for a specialist in SEO.

Work Management 84

Work Management Marketing Management Marketing Automation Services Webinar Metrics 84

Optinmonster

JULY 6, 2021

This means you can organize the leads you collect based on what they signed up for, like your newsletter, webinar, or other marketing campaigns. You’ll see options to integrate with Google Analytics, popular email service providers, and other marketing platforms. You’ll see a popup to add an account name and API key.

API 59

API Template Rules Click Rate 59

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. Google, together with most search engines, consider the backlink profile of a page to determine if they are rank-worthy.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Bluetext

APRIL 20, 2020

Typically, premium content are eBooks, courses, webinars, checklists, and sometimes videos. Theoretically, the user lands on a first blog post via Google search, they peruse 2-3 of your other blogs, and then they are a bit invested by the time they get to gated content. Save the premium advice and info for the premium content.

Top of Funnel 30

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 30

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. How to take action: Rather than recommend specific tools to use, I’d like to simply ask you to begin thinking analytically about your marketing.

Planning 89

Planning Marketing Plans Marketing Budget Creation Tips 89

ClearVoice

MARCH 19, 2020

Here’s how to create and budget your content plan (with sample scenarios). Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually). Snag them for free right here.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hinge Marketing

FEBRUARY 9, 2017

A simple Google search will uncover a variety of calculators and approaches. Webinars and other online educational events. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank). Downloadable educational content. Online advertising.

Work Management 48

Work Management Marketing Management Service ROMI 48

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Google ranks a site through a variety of factors. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Google ranks a site through a variety of factors. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Content Standard

FEBRUARY 8, 2016

Here’s an example from a recent product roadmap survey we conducted for our most recent Skyword Analytics + Google Analytics release: Once we’ve collected data on a few releases, we then go back to customers to help us prioritize. What are they currently using to fulfill this need? What features would interest them?

Course 40

Course Product Enterprise Management Work Management 40

Content Standard

FEBRUARY 8, 2016

Here’s an example from a recent product roadmap survey we conducted for our most recent Skyword Analytics + Google Analytics release: Once we’ve collected data on a few releases, we then go back to customers to help us prioritize. What are they currently using to fulfill this need? What features would interest them?

Course 40

Course Product Enterprise Management Custom Publishing 40

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Google Review Count: 231. Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. 2 ) Google Forms.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

chiefmartech

FEBRUARY 7, 2016

But when you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. BONUS ITEM #2: Invite-Only Webinar of Hacking Marketing Q&A.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 16, 2011

Here’s a sample one from Mint we used. Copywriting for Startups, How to Actually use Google Analytics and more. Free Webinars. Then take that information and setup auto-responders or webinars or other activities to keep your visitors involved until they are customers. HubSpot helps you do this! Segment them.

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28

Moz

DECEMBER 21, 2020

I manually queried Google for “grocery store”, modified with the city name of each of the 50 US capital cities. This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. Methodology. Brand diversity. Review recency.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Optinmonster

MARCH 18, 2020

Pay Attention to Sample Size. That means optimizing optin forms on your: Webinar signup page. To find your most visited pages in Google Analytics, go to Behavior » Site Content » All Pages : Once you know what these are, you’ll know where to place email subscription and lead magnet optin forms. Ebook landing page.

Practices 96

Practices Best Practices Sample Statistics 96

Hubspot

APRIL 16, 2012

She not only attended a demo of your product -- an action leads typically perform when they're further along in the buying cycle -- but she stayed for the entirety of the webinar. Well, taking a look at landing page analytics like these show that this particular offer converts quite well on social media. and this lead is very engaged!

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

Optinmonster

OCTOBER 29, 2021

Of course, these are just a small sampling of rules. Forms will help your visitors easily share their information with you, sign up for newsletters, register for webinars, and more. Visitor Analytics : Highlight active interest by showing actual page visits over time. Use Analytics to Understand Your Audience.

Sales Qualified Leads 59

Sales Qualified Leads Software Lead Scoring Lead Ranking 59

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Pay-per-click (PPC) ads: Use PPC ads on search engines like Google to drive traffic to your website. Post new content regularly to keep people engaged.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Optinmonster

DECEMBER 12, 2022

The bottom of the funnel is like the salesperson in the store offering free samples or demonstrating the product. Example 8: Webinar. Here at OptinMonster, we offer a free live webinar every week with proven strategies for growing your email list and lead generation efforts. Webinar participants. Example 10: Free Trial.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

LeadSquared

DECEMBER 31, 2013

The webinar on ‘The New SEO Paradigm’ was well received, and some very interesting questions came in during the webinar. If you missed the webinar on the New SEO Paradigm, click on this link to watch it. How can we create good content as required by Google’s Hummingbird? Question 1. Question 2.

FAQ 52

FAQ Webinar Metrics SEO Landing Pages 52

Single Grain

JUNE 3, 2021

Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. The marketing director should have an analytical mind. Participate in Webinars. Boost Marketing Team Productivity.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

ClickDimensions

MARCH 30, 2022

Sample: __’s social media policy applies to all team members, as well as freelancers and interns, who use social media during or after work to post company-related information. Review platforms such as Yelp and Google Reviews. Sample: Only approved users may access __’s social media accounts to perform the tasks mentioned above.

Social Media 52

Social Media Media Sample Paid Search Agency 52

ClickDimensions

MARCH 30, 2022

Sample: __’s social media policy applies to all team members, as well as freelancers and interns, who use social media during or after work to post company-related information. Review platforms such as Yelp and Google Reviews. Sample: Only approved users may access __’s social media accounts to perform the tasks mentioned above.

Social Media 52

Social Media Media Sample Paid Search Agency 52

Content Marketing Institute

NOVEMBER 1, 2018

Digital analytics. More people who answered the survey picked a favorite in digital analytics than in any other category (including content marketing platforms). More than half (58%) of the 424 people who chose a favorite named Google Analytics the top pick. Social media analytics. Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111