Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Webbiquity

APRIL 7, 2015

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Use Google Webmaster Tools. Guest post by Felix Tarcomnicu. Bounce rate.

Traffic 100

Traffic Organization Link Building Click Rate 100

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. As a consequence, they’re barely able to leverage marketing technologies, if at all. Effectiveness Rating: High Growth vs. Average Firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . Your potential customers could be anywhere online. buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places.

Traffic 100

Traffic Blogger RSS Opinions 100

Valasys

OCTOBER 15, 2020

While you can market on TV, on the radio, in the local paper or other ways to reach your local audience, online marketing has taken off in recent years. There are several different kinds of online marketing, and these methods are often more cost-efficient and effective than the traditional ways to market a business.

Google 52

Google Business Ideal Customer Profiles Profiling 52

Circle Studio

APRIL 26, 2018

Measuring the performance of your firms’s social media marketing efforts based on the number of followers and fans you have is no longer enough. Social media platforms have evolved and so have the analytics behind them. Pinterest tracks repins and Twitter bases engagement off clicks anywhere within the tweet. Engagement.

Social Media 103

Social Media Social Marketing Marketing Analytics Tools Media 103

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. A funnel report to identify bottlenecks.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Was there a “quick win” that might not involve more significant time or investment? Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google My Business?

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

KoMarketing Associates

APRIL 20, 2017

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. This can found by digging into your analytics a little bit and comparing your year over year data. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Google Drive. Google Analytics. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Understand User Intent. Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Traffic on the website started creeeping up slowly. Then it was time for Twitter. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Biznology

FEBRUARY 20, 2012

Goals like “We’re going to grow our online business 35%” sound great. By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Increase natural search engine traffic by 25% for your top 5 top-converting terms.

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. However, I noticed a big spike in blog traffic last Tuesday.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

SEPTEMBER 22, 2021

From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

MARCH 14, 2011

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. If you are receiving traffic to your site from questions such as; ‘How to generate more leads?’

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Once you’ve identified key areas where your marketing strategy is working (e.g.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Unbounce

FEBRUARY 13, 2019

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

KoMarketing Associates

APRIL 19, 2018

When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. As you review the SERPs, take notes in all the below areas.

SEO 149

SEO Top of Funnel SERP B2B 149