Top 10 Advantages of Online Marketing for Professional Services
JUNE 26, 2016
Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. Defining Online Marketing. Figure 1.
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If One of the most effective social media platforms to do this is Twitter.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
How to Dramatically Improve Organic Search Traffic
APRIL 7, 2015
If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Connect with Mike on Google+ and LinkedIn.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,
How to Drive Traffic From Social Media
FEBRUARY 4, 2015
In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Twitter | Facebook | Google+ | LinkedIn |.
How Content Curation Can Drive Traffic
JANUARY 12, 2015
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis.
Are You Wasting Your Social Media Traffic?
SEPTEMBER 23, 2014
It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic. Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Social Media Traffic Generation
Feed Your Blog Automatically to LinkedIn & Twitter
Writing on the Web
FEBRUARY 21, 2011
How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn. Twitter. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.
10 Online Marketing Shortcuts To Increase Productivity
B2B Marketing Insider
AUGUST 12, 2015
Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches. Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. Infographics.
The B2B Online Marketing Quick Checklist for 2014
EMagine B2B Blog
JANUARY 24, 2014
For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. If you want SEO success, you need a content marketing strategy for 2014!
10 Ways to BOOST Your Social Media Traffic
OCTOBER 24, 2014
Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Social Media Traffic Generation by eduardogaleazzo.
Six Essential Online Marketing Tools for AEC Firms
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.
Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
JULY 10, 2014
Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages. It’s a Good Cross Between Facebook and LinkedIn.
Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Writing on the Web
SEPTEMBER 26, 2012
Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. How will this generate traffic? Use social media.
Drive Social Media Traffic to Your Crowdfunding Campaign
NOVEMBER 25, 2014
This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. Social Media Traffic Generation
Our Favorite Online Marketing Blog Posts and Articles of 2014
DECEMBER 30, 2014
But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. The Scientific Guide to Pinterest for Marketing .
Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
APRIL 20, 2016
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity. The New Marketing Mix. My answer is both.
Advertising, Big Data, and Google’s Moves To Own It All
Digital B2B Marketing
SEPTEMBER 24, 2013
Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Google wants to be both.
Master These 10 Content Marketing Skills to Become an All-Star
FEBRUARY 16, 2016
While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Annual growth in unique site traffic is 7.8x Let’s take a look: 1.
What’s So Funny About Social Media and Online Marketing? April 2012
APRIL 23, 2012
Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Here are a few of the best technology / marketing related creations. Why not laugh with `em? by CodeWeavers.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Market Research: Would you try a Peppermint Cappuccino?
Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
EMagine B2B Blog
DECEMBER 17, 2014
If you’re like most marketing professionals, you’ve spent the last few weeks if not months contemplating ROI numbers and tackling the impossible task of predicting the future. However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. PPC Search Engine Marketing Here’s why. LinkedIn Retargeting. Yes, I said it.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. All rights reserved.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? Why is this metric important?
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
Twitter: the little bird that grew up strong
Writing on the Web
JUNE 15, 2010
Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now. I thought to myself: Why should they care about this and why should I join the site? And this list could go on and on with other people adding their own reasons why Twitter is so powerful.
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Networked Blogs also gives you the option to post to your FB profile, your fan page or fan pages or to Twitter as well. Add this to Google Bookmarks. Post on Google Buzz. Yikes!
How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
FEBRUARY 3, 2015
If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. Use Google+ to boost your brand 1. On Google+ or LinkedIn?
5 Places B2B Marketers Can Find Blogging Inspiration
DECEMBER 10, 2015
One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Here are five ways to generate ideas.
5 Online Marketing Goals that Make (Dollars and) Sense
FEBRUARY 20, 2012
Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. What Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. the most qualified traffic).
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
APRIL 7, 2015
For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. What are the goals of your social media marketing program? This Here are some key questions to answer: What do you want to achieve with social media marketing?
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Facebook tops Google for weekly traffic in the U.S. It’s the numbers.
How to Create Irresistibly Shareable Content
JULY 2, 2015
And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Content marketers often struggle with finding new ideas, never mind highly shareable ones. Providing your audience with a variety of quality content is essential to standing out in the noisy world of content marketing. Enjoy! Chose the Right Topic.
How We Overcame 2015’s Top Content Marketing Challenges
DECEMBER 1, 2015
It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” 18 Ways To Build Trust Within Your Online Network.
12 Noteworthy Examples of B2B Companies on Instagram
JANUARY 20, 2015
Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. This is what makes searchers want to use Google again. Intel.
32 Influential B2B Social Media Profiles (People) to Follow on Twitter
MARCH 7, 2013
It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Speaker.
11 Thought-Provoking Guides to Content Marketing for 2014
MARCH 11, 2014
A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. Which content formats are most (and least) effective?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.