NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Video and the Sales Funnel. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

The Lead Agency

DECEMBER 6, 2021

This significant shift to digital adoption presents a number of opportunities for B2B businesses, namely lowering cost per acquisition, extending reach, and improving sales effectiveness. Trend 6: Smart Businesses will Use Predictive Analytics. Trend 6: Smart Businesses will Use Predictive Analytics.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. ” Near’s roots lie in aggregating, resolving and segmenting vast quantities of consumer data for targeting and advertising purposes. Why we care. Read more here.

Lead Ranking 72

Lead Ranking Work Management Paid Search Agency Ad Exchange 72

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Convert

APRIL 7, 2021

For brands, this presents an opportunity. From live zoom presentations to full-blown virtual events, you no longer need to be a tech wizard or have a large following or a large budget to get started. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

SmartBug Media

MARCH 19, 2021

Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. How to Measure and Optimize Your Entire ABM Funnel. Resources for Online Advertising and PPC. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Want to get yourself some free advertising on Google ? Google Slides for PowerPoint presentations. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online.

Google 78

Google Adsense Tools Doubleclick 78

Convince & Convert

MAY 5, 2012

Do you sell advertising on your website? Those are data points that are easily determined with web analytics and goal funnels, but are different for every company. I’d love to see someone with access to more analytics data tackle it. Then why are you so excited about your website traffic? Disproportionately so?

Social Media 145

Social Media Media Click Rate Funnel Advertising 145

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Perhaps the people you’ve targeted aren’t in the correct funnel or ready to buy your product.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Hubspot

MARCH 14, 2017

They also help our audience put faces to the names of the webinar hosts and establish our presenters as credible experts. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. YouTube is free, and it has over 1 billion users. 2) It's easy to measure the ROI of video.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

NuSpark Consulting

DECEMBER 9, 2012

White papers can easily be repurposed as a Slideshare presentation or within a webinar. Videos that demonstrate the concepts presented in a white paper can be very powerful. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media is the dominant mobile advertising platform. Twitter Advertising. Paid Search. Millenial Media.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 89

Case Study Case Studies Work Management Studies 89

Outbrain

JULY 3, 2018

There are lots of different video types that serve several objectives , and each one fits into the sales funnel in a different way. They are also great for video SEO, and get great organic ranking on YouTube and Google. As with product videos, company videos work best in the decision stage of the sales funnel. FAQ Videos.

Top of Funnel 51

Top of Funnel Video Marketing Planning FAQ 51

QuanticMind

JUNE 13, 2016

In addition to the keynote presentation, there were group discussions, fireside chats, and panel discussions, not to mention the opportunity for informal chats with other marketers. Peter’s most interesting proof points were his company’s marketing funnel results. Their funnel conversion stats were off-the-charts exceptional.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Vidyard

MARCH 23, 2021

It’s important to consider where video will fit into your organization’s customer journey and marketing funnel (or flywheel). Depending on the stage of the funnel or flywheel, this may constitute what gets the most reach, what gets the most engagement, or what drives the most leads or conversions.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Hinge Marketing

SEPTEMBER 29, 2022

For instance, direct mail and email serve similar functions, as do print advertising and online advertising. Every digital solution comes with extensive analytics, so you can see what’s going on, often in real time. It engages people at every stage of the sales funnel. Digital Advertising. They are more measurable.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Vidyard

OCTOBER 27, 2019

It’s important to consider where video will fit into your organization’s customer journey and marketing funnel (or flywheel). Depending on the stage of the funnel or flywheel, this may constitute what gets the most reach, what gets the most engagement, or what drives the most leads or conversions. Inbound marketing campaigns.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Conductor

DECEMBER 10, 2019

It was authentically bootstrapped, no big venture capital or anything, and obviously not a big budget for paid advertising. In those types of events, there are a lot of team-building activities planned, and then different subject matter experts present what they’re working on. Christine: Very cool.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Oktopost

JUNE 10, 2024

’ They’re a new breed of financial influencers that have risen to prominence using Instagram, TikTok, and YouTube to share financial advice. However, it also presents challenges in choosing the right content for social media, standing out, and building trust in an overcrowded space.

Social Media 62

Social Media Work Management Marketing Management Service 62

Optinmonster

APRIL 22, 2024

Good content is a foundation for a healthy marketing funnel. Steps To Generate Leads Through Content Marketing Good content cuts across your sales funnel. Videos: YouTube is the world’s 2nd largest search engine. Presenting your information visually makes it easy for your readers to absorb the information.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. In which case you may want to incorporate those answers into the copy along the funnel.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. YouTube Video Length. minutes long.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Sprout Social

JANUARY 30, 2020

When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Digilant

SEPTEMBER 5, 2023

The logical question arises: Does my brand need to be present on all of these channels? Proper reporting and measurement enable advertisers to evaluate the execution of their campaigns in a holistic way to understand which tactics and channels are performing well (and which aren’t). It seems like the list never ends.

Paid Content 59

Paid Content Paid Search Agency Planning Mobile Advertising 59

SmartBug Media

NOVEMBER 18, 2022

Bottom of Funnel (BOFU) Bottom of funnel, also known as BOFU, refers to the final stage of the buyer’s journey, in which leads are closest to converting to customers. CTAs can be created with code and tracked to measure which content drives more leads to the next step of the marketing funnel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. I like its analytics which provides me with a possibility to see beyond clicks on pages and check things like contact visits, inbound links, and keyword rankings.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. YouTube , Pond5 , and PremiumBeat are all great sites to find royalty free music.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101