Martech

NOVEMBER 11, 2022

Amazon rakes in an enormous amount of data (who their customers are, how old they are, what they buy and when, and so on), using analytics to deliver customized shopping experiences that translate into sales. But perhaps the most important trend is the continued use of data analytics in digital marketing strategies.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

OCTOBER 7, 2023

You can also push notifications about sponsorships, exhibits, and speaking sessions to draw more traffic. Valuable Insights Medical conference apps provide analytics and data that offer valuable insights into how HCPs are using and interacting with your conference. Look for an intuitive, easy to navigate interface.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Sprout Social

FEBRUARY 17, 2022

If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. It works because the goal is to drive more traffic to their blog.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Google Discover has been a very important source of traffic, not only for publishers but for lots of sites. Understand the topics that drive Google Discover traffic to your site. What entities in your topics drive the traffic. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Conductor

SEPTEMBER 26, 2019

You’ll also receive an estimate of the cost you’d incur to match the traffic increase from Conductor using paid search ads instead. This finding is from Forrester , one of the world’s preeminent research and advisory firms. ” Collin Colburn, Analyst, Forrester. Built by Forrester, Powered by Conductor Data.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. They can track cross-device conversions in Google Ads — why not in Analytics?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

DECEMBER 30, 2019

They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. Get started today and generate more traffic and leads for your business.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. HubSpot, Marketo, Pardot) Predictive analytics (e.g.,

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vision Edge Marketing

DECEMBER 14, 2011

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Focus on outcomes rather than outputs.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Only B2B

AUGUST 21, 2023

For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers. Utilizing Predictive Analytics for Lead Scoring and Prioritization Predictive analytics takes B2B list building to the next level by enabling lead scoring and prioritization.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Display is historically good at driving website traffic, but most of these visitors are not qualified and your ads are not relevant to them. Display ads aren’t very performative.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Website Reporting: Web analytics again plays a key role in this process.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Sprout Social

SEPTEMBER 13, 2016

If you’re not using ads, you could still see returns in the form of leads, customer testimonials and referral traffic. According to data from Forrester Research, 70% of U.S. Referral Traffic. Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Increase Traffic. Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Velocity Partners

NOVEMBER 7, 2018

If you still want traffic, engagement, eternal glory and untold riches then the answer has to be yes. The barriers to entry are growing higher and higher – especially in a world where Forrester analysts expect the content marketing function to be “largely swallowed up into multi-disciplinary teams.”. The Marketing Gap. We’re adapting.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Adobe Experience Cloud Blog

MARCH 13, 2017

In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Analytics and Data Matter. Analytics and data have always mattered.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Marketing Insider Group

JANUARY 10, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Look at your own past content performance to see what campaigns performed well – and which didn’t. Content Marketing Institute. Pew Research Center.

Research 100

Research Campaigns Tips Content 100

6sense

JULY 21, 2016

Whether it’s a spike in traffic from a website redesign, an increase in engagement from a new piece of content or fresh leads from a webinar, most marketers are living campaign to campaign. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” “Vision is critical.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

Unbounce

MAY 8, 2019

After all, a lot of agency time (and energy) gets spent optimizing traffic to the top of the funnel, but you can squeeze only so much out of it. A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Website traffic ends up exploring, not converting.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Increase Traffic Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

LeadSloth

OCTOBER 15, 2010

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Marketing Insider Group

FEBRUARY 5, 2024

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. Voicebot) Marketing Analytics Stats Only 1.9% Google) Over 25% of users click on the first Google search result.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports. AI delivers super-accurate sales forecasting.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. Stage 1: Visitors land on your website from different traffic sources. Your analytics software captures wherever they are coming from as their referral source.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. .

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Golden Spiral

MARCH 10, 2022

Our clients appreciate the clarity our performance analytics process brings to their marketing strategy. 101% growth in sessions from organic traffic. If that weren’t difficult enough, Forrester recently uncovered a new group of influencers— the early deciders. Sometimes to our own detriment. 83% growth in form conversions.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Top Rank Marketing

AUGUST 30, 2023

” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Don’t let success hinge on unspoken assumptions.” B2B marketers have evolved from generalists to highly specialized groups focused on distinct objectives. But how does this affect the customer experience?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sprout Social

AUGUST 30, 2016

You Drive Real Traffic to Your Site. Track Your Most Valuable Instagram Analytics. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting. In fact, a Forrester report stated engagement with brands on Instagram is 10 times higher than Facebook and 84 times more than Twitter.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Having an Instagram account has two prime benefits for B2B marketers: It helps in building brand awareness & It can significantly improve the website traffic.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

SnapApp

JANUARY 4, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Look at Your Own Content Performance. Look at your own past content performance to see what campaigns performed well – and which didn’t. Content Marketing Institute.

Research 61

Research Campaigns Tips Content 61