Trending Sources

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations. No more.

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What is the Social Enterprise?

It's All About Revenue

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. Social media and other monitoring platforms need to be paired back to existing analytical platforms. Welcome to the Social Enterprise,” it declared.

Media 57

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Tie content marketing efforts into the demand funnel though analytics and CRM integration.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. And YouTube in 10th place? It’s hard to believe.

Survey 100

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).

SMS 9

Measuring by Anecdote with SlideShare

It's All About Revenue

Figuring viewers associate analyst firms with data collection, we ran our LeadShare campaign around a PowerPoint that accompanied a webinar on Revenue Performance Management conducted by Eloqua CMO Brian Kardon and Forrester analyst Suresh Vittal. Then one day I found myself kicking around in SlideShare’s analytics dashboards (which are remarkable, by the way) and I saw a bunch of leads captured via LeadShare I rifled through them, until one name jumped out at me: Greg Thorne of JMP Securities. LinkedIn. by Joe Chernov | Tweet this. Digital applause.  Did he talk to you?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% For example, what percentage of businesses maintain company blogs? But apparently not.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. predicted that marketing in 2014 will be about culture, data and content.

Agencies Under Pressure to be More Digital

Act-On

In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes. Influence Marketing Analytics. How did this person hear about us?

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Listening. “87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Writing. “44 percent of marketing professionals say writing is their most outsourced activity.” – LinkedIn Technology Marketing Community. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo.

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership  April 14th in New York. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. know I missed a few each time.

Feeling Undervalued as a Marketer? It’s Probably Your Fault.

B2B Marketing Unplugged

In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 60% of marketers agreed that marketing has become more adept at using data and analytics to improve its efforts. After all the noise and databases and analytics and smug consultants, this is where we are? Folks, this is not good news. Holy sh*t.

B2B 19

Digital Marketing – What Are The Top Goals And Challenges?

B2B Marketing Insider

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Email marketing platforms.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. LinkedIn, Facebook). Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on LinkedIn. Coordinate efforts. Open, public social networks (e.g., Video.

Media 10

The Secret To A Better Customer Experience

B2B Marketing Insider

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization.

How To Use Increasing Digital Marketing Budgets

Fathom

In fact, 52% of all marketers recently reported finding a customer via Facebook in 2013, and 43% for LinkedIn (WebDAM). Get good (clean) data and analytics; take action. And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently?

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. And I quickly found that no list is perfect.).

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 44

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

The Most Important Marketing Metrics

B2B Marketing Insider

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Strateg

ROMI 121

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 54

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

And there’s a lot more riding on the decision, because your tool must support the unique mix of communications channels and analytics your company needs. Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Where Do I Start? dynamics.

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. SEO is analytics. But change is.” Image credit: Stone Temple Consulting. by Forbes. SEO is branding.

Hinge’s Fab Five: April 2014

Hinge Marketing

Strategies to Take LinkedIn to the Next Level. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Capitalize on this valuable information by leveraging LinkedIn as a top promotional outlet, increasing your activity in groups, and researching your competitors. Take advantage of your audience being on LinkedIn and don’t let your social media efforts fall by the wayside. No, and Here’s Why” from Duane Forrester of Bing. By: Duanne Forrester, Search Engine Journal. Enjoy!

10 Resources to Help You Teach Inbound Marketing

Hubspot

Ask friends of friends, or do a little research on LinkedIn. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others).

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Understanding the New Roles in Marketing

Hubspot

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". The Technology CMO.

CMO 53

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

According to Paul Hewerdine of B2B marketing agency Earnest (via Forrester's 2014 report on building the case for content marketing ), the problem is that " the supply of content is growing, but demand is static." In other words, the people on the receiving end of all this content are only going to consume so much. So I looked at our analytics to investigate. The goal? nuts, right?

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 18

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. You can even track your registration page in Google Analytics. 4.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. ROI Is Dead by StraightUpSearch.

Top 25 Most Useful Social Media Marketing Blog Posts of 2010

WindMill Networking

The algorithm I used in calculating these top 25 posts is the same I used in my previous top blog posts of 2010 for Twitter , LinkedIn , and Facebook , and I have also added a few of my posts from 2010 where relevant. ROI & ANALYTICS. 3 New Ways to Measure the Social Web by Tim Trefren [1,503]. Analytics is very important in measuring your efforts. Learn more about these through this Forrester article. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.  Happy reading! INFOGRAPHICS. VIDEO.

How Helping Others Helps You …Get More Links

KoMarketing Associates

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Offer Free SEO Assistance.

Top Internet strategy, marketing and technology links for the week of August 28, 2011

Sazbean

10 considerations when building a website in this brave new Social World  (Web Analytics World). LinkedIn, Twitter or Facebook? What makes a community successful?  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Mashable!). Sysomos).

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). According to VentureBeat , Google+ will launch business profiles with analytics as well as more sophisticated sharing options, all coming during Q3 2011.

CMO 26

Focusing on your Klout score is detrimental to your business

Confluent Forms

Sure, there are other software packages that do these same things (Google Adwords, Google Analytics, Google Webmaster, Blogger, Constant Contact, etc.), but the utility of their platform is that it is in one easy-to-use package. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. What is Klout?

Media 37

Twitter for B2B Marketing

MI6 Marketing Agency

It virtually takes little budget (unless you want some of the fancier analytic Twitter apps. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. Forrester has set a great example for Twitter use. Twitter works great for “keeping in touch&# and getting new engagements better than Linkedin. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Learn more here ). PR Dept?