Trending Sources

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. LinkedIn study shows that social selling professionals that are taking an account-based marketing and selling approach gains 45% more opportunities.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations. No more.

Tools 37

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product.

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Tie content marketing efforts into the demand funnel though analytics and CRM integration.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Tips On How to Use LinkedIn for Better Lead Generation. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum. Read the Tips on How to Use LinkedIn for Better Lead Generation. 5. Here’s why.

Sales 78

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. To view The Forrester Wave: Online Video Platforms For Sales And Marketing, Q4 2016 in its entirety, visit here: www.vidyard.com/resources/forrester-wave-online-video-platforms-sales-marketing.

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).

SMS 11

Is Predictive Marketing Now Mainstream?

Radius

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. And YouTube in 10th place? It’s hard to believe.

Media 95

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% For example, what percentage of businesses maintain company blogs? But apparently not.

Feeling Undervalued as a Marketer? It’s Probably Your Fault.

B2B Marketing Unplugged

In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 60% of marketers agreed that marketing has become more adept at using data and analytics to improve its efforts. After all the noise and databases and analytics and smug consultants, this is where we are? Folks, this is not good news. Holy sh*t.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. predicted that marketing in 2014 will be about culture, data and content.

How To Use Increasing Digital Marketing Budgets

Fathom

In fact, 52% of all marketers recently reported finding a customer via Facebook in 2013, and 43% for LinkedIn (WebDAM). Get good (clean) data and analytics; take action. And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently?

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes. Influence Marketing Analytics. How did this person hear about us?

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

And there’s a lot more riding on the decision, because your tool must support the unique mix of communications channels and analytics your company needs. Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Where Do I Start? dynamics.

Media 19

Should Social Marketing Still Get Your Vote?

Act-On

believe Michelle Moorehead, Forrester’s Research VP serving CMOs, had it right in her blog post at the end of 2015 when she highlighted that “2016 marks the year that the CMO will take control of the customer experience — or risk facing significant coordination challenges (and potential headaches) with some other fledgling executive who sees the opportunity to own it.” Getting to Yes.

Media 54

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Listening. “87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Writing. “44 percent of marketing professionals say writing is their most outsourced activity.” – LinkedIn Technology Marketing Community. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo.

B2B 124

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership  April 14th in New York. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. know I missed a few each time.

The Secret To A Better Customer Experience

B2B Marketing Insider

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization.

Digital Marketing – What Are The Top Goals And Challenges?

B2B Marketing Insider

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Email marketing platforms.

Agencies Under Pressure to be More Digital

Act-On

In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. And I quickly found that no list is perfect.).

Measuring by Anecdote with SlideShare

It's All About Revenue

Figuring viewers associate analyst firms with data collection, we ran our LeadShare campaign around a PowerPoint that accompanied a webinar on Revenue Performance Management conducted by Eloqua CMO Brian Kardon and Forrester analyst Suresh Vittal. Then one day I found myself kicking around in SlideShare’s analytics dashboards (which are remarkable, by the way) and I saw a bunch of leads captured via LeadShare I rifled through them, until one name jumped out at me: Greg Thorne of JMP Securities. LinkedIn. by Joe Chernov | Tweet this. Digital applause.  Did he talk to you?

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 54

Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media. Prior to joining Forrester, Barber was the director of online video at IDG News Service, where he was a technology news journalist serving IDG’s global network of websites.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. SEO is analytics. But change is.” Image credit: Stone Temple Consulting. by Forbes. SEO is branding.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 56

The Most Important Marketing Metrics

B2B Marketing Insider

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Strateg

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?

10 Resources to Help You Teach Inbound Marketing

Hubspot

Ask friends of friends, or do a little research on LinkedIn. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others).

Hinge’s Fab Five: April 2014

Hinge Marketing

Strategies to Take LinkedIn to the Next Level. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Capitalize on this valuable information by leveraging LinkedIn as a top promotional outlet, increasing your activity in groups, and researching your competitors. Take advantage of your audience being on LinkedIn and don’t let your social media efforts fall by the wayside. No, and Here’s Why” from Duane Forrester of Bing. By: Duanne Forrester, Search Engine Journal. Enjoy!

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Maximise your presence on Twitter and LinkedIn to harvest relationships. Cognitive Marketing / Predictive Analytics. Strategy.

Understanding the New Roles in Marketing

Hubspot

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". The Technology CMO.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. LinkedIn, Facebook). Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on LinkedIn. Coordinate efforts. Open, public social networks (e.g., Video.

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use.