Buzz Marketing for Technology

article thumbnail

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100
article thumbnail

Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics. NOTE: 70% of companies that have social analytics are still not using it! billion by the end of 2014.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

Process 100
article thumbnail

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly. When I was doing my PhD, it was all about conjoint analysis and co-word grouping and feature-function maps.

Press 100
article thumbnail

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

article thumbnail

5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

It has some excellent features and helps you to easily deal with a large number of RSS feeds. Use the Trends Feature. Google Reader has an impressive feature to help you manage your RSS reading habits. Great tips- I’ve been using Google Reader for months now, and never knew about many of these features. Categories.

Google 100
article thumbnail

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors.