Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

Youtube 52

Youtube Practices Campaigns Best Practices 52

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. But Facebook has undoubtedly taken the lead, with Facebook Live being the top choice for 59.6% As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 76

Youtube Hubspot Facebook Broadcasting 76

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

SocialPilot

JANUARY 15, 2024

A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Atomic Reach

FEBRUARY 23, 2023

While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. What is your post about?:

Examples 77

Examples ROI Planning Work Management 77

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

APRIL 22, 2021

This lets you streamline communication across multiple channels like Facebook Messenger, website chats, and email. Data and Analytics Tools for Startups. Use these data and analytics tools for startups to learn about your audience and engagement. Google Analytics. Startups can even apply for credits. Sprout Social.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 66% of marketers cite Facebook as their preferred social network. 61% of marketers report their biggest challenge is measuring ROI from social channels ( Simply Measured ). Facebook ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 91

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 91

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening.

Social Media 101

Social Media Features Media Curation 101

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. The trick is to create compelling content that helps your audience understand how your company’s offer can help them solve a problem or how your solution can improve their ROI – and plays well on that particular platform.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. YouTube marketing strategy template A lot goes into video marketing on YouTube. Download the template 4. Get the template 20.

Social Media 97

Social Media Template Work Management Marketing Management 97

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 119

Buy Video Marketing Template Bandwidth 119

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). Google attribution is session-based (cookie-based) versus Facebook Ads, which is pixel-based (login-based). That’s right, sources.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

TrustRadius Marketing

MARCH 2, 2022

From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Buffer offers many reporting and analytics features. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

RebelMouse

JUNE 7, 2018

11 times higher ROI than traditional methods. But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Further engagement.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Martech

NOVEMBER 11, 2022

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. blog posts, articles, videos, etc.),

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets.

Lead Ranking 90

Lead Ranking Lead Scoring Work Management Paid Search Agency 90

Valasys

JULY 24, 2023

With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. Depending on your target, try posting on YouTube, Instagram, Facebook, or even LinkedIn – and tailor the content accordingly. To get maximum engagement, it’s essential to use multiple platforms to reach different audiences.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

SocialPilot

FEBRUARY 26, 2024

By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. Data Analytics Data analytics is the most promising use case of AI in marketing. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. These courses provide an introduction and light framework for high-level strategies like social advertising, measuring ROI and more. Google Analytics Academy. Social Media Marketing: ROI (LinkedIn Learning).

Social Media 119

Social Media Training Course Resources 119

Atomic Reach

JUNE 9, 2022

Our other partners include Google Analytics, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Adobe Analytics, among many others. AI-powered Influencer Marketing Delivers Measurable ROI This data-driven approach yields a measurable return on investment for your influencer marketing campaigns.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Hubspot

NOVEMBER 7, 2019

While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling. Offering a full media dashboard with scheduling, social listening, and analytics tools, Tailwind also has a few interesting program-specific services. The analytic tools are the shining star of Sprout Social. Image Source.

Budget Programs 99

Budget Programs Social Media Tools Enterprise Management 99

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Increased marketing ROI. Accurate personalization. More seamless customer experiences.

Mobile Advertising 99

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 99