Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. Hootsuite even emerged as a leader in the Forrester New Wave TM : Sales Social Engagement Tools report. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Marketing Insider Group

JANUARY 7, 2014

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. What do you think?

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to LinkedIn. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. 3 Things to Know Before Posting to Facebook. Jump to Twitter. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You need to know which channels work for your business. Insights-driven Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Webbiquity

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

PureB2B

JULY 19, 2021

According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Also, utilize Google Analytics to determine where your lead originated. Interactive chat is an excellent method to engage your visitors once they reach your website. Use both Digital and Direct Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Also, utilize Google Analytics to determine where your lead originated. Interactive chat is an excellent method to engage your visitors once they reach your website. Use both Digital and Direct Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Marketing Insider Group

JANUARY 26, 2015

Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership April 14th in New York. This is a great event focusing on B2B Marketing, Content Marketing and Demand Generation.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 29, 2013

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. A report by CMO suggests that companies with the most effective ABM strategies are more likely to have invested in analytical technology (69%), account insights (67%) and engagement insights (56%). It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. According to TrackMaven, Instagram generates 20 times more engagement than LinkedIn for B2B brands. Instagram is a paradise for visual marketers. Ways to Use Instagram for B2B Marketing in 2020.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . Facebook is one of the oldest social media platforms on the market. Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. Step 1: After logging into your LinkedIn Ads account, select “Create Campaign”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech Advisor

DECEMBER 16, 2019

For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) Use Predictive Analytics to Help Customers. Provided you have heaps of user data, predictive analytics can help you find out why people stop using your product. Closing Thoughts on Great CX.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

TrustRadius Marketing

AUGUST 21, 2018

Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Leverage data, technology, and analytics targeted to specific customer profiles. Google reports that roughly 50% of B2B queries are conducted on smartphones. BCG predicts this will grow to 70% by 2020. Personalize the user’s experience.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). SocialPilot Which type of content gets the most engagement on Facebook? With the rise in competition, it becomes even more imperative to have a solid online presence.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Analytics as a Core Skill. Customer Evangelist / Customer Experience Professionals. Changes to Existing Roles.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Let’s break down those capabilities.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130