| |  Analytics + Facebook + Linkedin | 573 articles |
| Page 1 of 6 | Previous | Next | IT'S ALL ABOUT REVENUE JANUARY 18, 2013 What Web Analytics Don’t Tell You by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have. | WEBBIQUITY MARCH 27, 2013  26 Outstanding LinkedIn Tips and Tactics Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection. | | | | | |
| PAUL GILLIN OCTOBER 11, 2012 15 Tips for Getting the Most From LinkedIn Groups I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Ask Questions. link]. | B2B VOICES MAY 18, 2011  What the LinkedIn IPO could mean for B2B communicators Tomorrow marks another milestone for social media with LinkedIn’s IPO. But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.&# So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. Group Pages. Build a Dashboard. | PWB MARKETING BLOG SEPTEMBER 19, 2011  Three Ways to Supercharge Social Media with Google Analytics If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. Tweet with them. | FIFTH GEAR ANALYTICS NOVEMBER 10, 2010  Web Analytics + Customer Voice = 20/20 Vision. Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done. A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. Interested in learning more about SIGMA’s web analytics offering? Tweet This! | | | | | | | |
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WEBBIQUITY | WEDNESDAY, MARCH 21, 2012  Best LinkedIn Guides, Tips and Tactics of 2011
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group? How can you maximize the visibility and impact of your LinkedIn company page? MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010 Web Analytics: Understanding the Real Value of Online Conversions.
Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Share this on Facebook. That $39.50 MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010 Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Connect with Barb on LinkedIn or follow her on Twitter. Share this on Facebook. Share this on LinkedIn. Analytics Marketing Creative Marketing Strategy Barb Cote customer analytics marketing analytics marketing creativeBarb Coté. Reason 1: Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, FEBRUARY 23, 2012  Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. Who is Sharing Your Content on LinkedIn LinkedIn content shares are not as open as Twitter, so searching on LinkedIn is more limited. shortened URL. MORE >> -
WEBBIQUITY | THURSDAY, AUGUST 26, 2010 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO. MORE >>
- Monday Marketing Term: Social Marketing Analytics MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
- Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013
- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
- B2B Social Media: How to Leverage Your LinkedIn Profile FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
- Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics? FIFTH GEAR ANALYTICS | THURSDAY, JULY 15, 2010
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
- Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 27, 2010
- 36 (of the) Best Facebook Guides, Stats and Rants of 2010 WEBBIQUITY | MONDAY, JANUARY 10, 2011
- Call Center Optimization Through Better Marketing Analytics FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
- What exactly is a social graph? BIZNOLOGY | WEDNESDAY, APRIL 18, 2012
- What Could Kill Google and Facebook WEBBIQUITY | WEDNESDAY, JULY 18, 2012
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- 11 Reasons Your LinkedIn Company Page Sucks HUBSPOT | FRIDAY, NOVEMBER 18, 2011
- 13 Brands Using LinkedIn Company Page Features the Right Way HUBSPOT | TUESDAY, MARCH 20, 2012
- Five tools to help with your social media makeover GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 15, 2013
- 5 Tools to Measure Digital Influence SAZBEAN | TUESDAY, MAY 29, 2012
- Is Web Analytics Alone Enough to Understand Your Web Interactions? FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
- Buyers to Marketers: Don’t Call Me, I’ll Call You DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
- 48 Ways to Measure Social Media Success WEBBIQUITY | TUESDAY, DECEMBER 20, 2011
- Facebook and Pinterest Lead Top B2B Social Media Posts in 2012 SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2) FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 18, 2010
- Do you have a handle on your online reputation? BIZNOLOGY | TUESDAY, JULY 31, 2012
- Embracing Socialytics CONTENT MARKETING FOR BI | TUESDAY, FEBRUARY 9, 2010
- 8 (of the) Best Web Analytics Guides of 2010 WEBBIQUITY | FRIDAY, FEBRUARY 4, 2011
- 9 Ways to Make Your Marketing Analytics Actionable HUBSPOT | FRIDAY, FEBRUARY 17, 2012
- How Banks Use Data Mining to Answer the Big Marketing Questions. FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
- Improving Health Care Member Engagement on the Web with Marketing Analytics. FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 22, 2010
- 15 things marketers should stop doing and thinking in 2011 CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
- LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, APRIL 7, 2013
- 8 Tips to Improve Campaign Landing Page Conversion FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
- Generating Leads from a Facebook Fan/Business Page Engagement Strategy NUSPARK | SATURDAY, MAY 19, 2012
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- There Is No Quick Fix. But Lead Generation Can Get You Off To The Races. FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
- The Social Network Cashes In and Analytics Plays a Role INSIGHTIQ BLOG | TUESDAY, MAY 15, 2012
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2) FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY | MONDAY, AUGUST 9, 2010
- New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC] HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
- The Secret Sauce for Successful Marketing Campaigns FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
- Great Example of Photos in Social Media [Infographic] PWB MARKETING BLOG | MONDAY, MARCH 25, 2013
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY | SATURDAY, AUGUST 18, 2012
- Optimizing with Lean 5S FIFTH GEAR ANALYTICS | THURSDAY, JULY 8, 2010
- A Simple Formula for Social Media Engagement ENGAGE | WEDNESDAY, JULY 25, 2012
- 5 Social Media Tips From A Digital Native IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
- Is LinkedIn Really for Sharing Content? DIGITAL B2B MARKETING | TUESDAY, JUNE 21, 2011
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- Google-Backed Startup “Smarterer” Wants To Reinvent The Resume IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 14, 2011
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- Ten Simple Steps to make Twitter your Business Leads Machine INBLURBS | TUESDAY, SEPTEMBER 6, 2011
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
- Your Customer Segments Are on the Move! FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
- Predictive Analytics for B2B Marketing MARKETING GENIUS BLOG | WEDNESDAY, JUNE 2, 2010
- Analytics at Work in the Ever-changing World of TV INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
- LinkedIn is the New B2B Media Powerhouse DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011
- B2B Social Media Planning Needs Focus SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
- Social Media: The New Company Newsletter? [Infographic] PWB MARKETING BLOG | MONDAY, MAY 14, 2012
- Social Media: The New Company Newsletter? [Infographic] PWB MARKETING BLOG | MONDAY, MAY 14, 2012
- Is RFID Getting Primed to Change Digital Marketing? FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 5, 2010
- Has Social Media in Financial Services Arrived? B2B VOICES | TUESDAY, MAY 10, 2011
- 5 social media pain points and the point they prove BIZNOLOGY | MONDAY, JUNE 18, 2012
- 10 Great Ways How to Reach Global B2B Customers with LinkedIn INBLURBS | TUESDAY, SEPTEMBER 13, 2011
- What Your Business Needs To Know About Google+ IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2011
- 22 Essential Mobile Apps for Your CMO IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
- B2B Marketing ROI – Are You There Yet? FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
- Summary: Social Media Marketing Report 2011 [REPORT] AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 6, 2011
- How to Fix 4 Toxic Marketing Problems With Analytics HUBSPOT | TUESDAY, DECEMBER 20, 2011
- Email Marketing Experts Expose All (Well, Great Tips Anyway) FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
- Are Personas the New Customer Segments? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
- How Complex Is Your Communications Landscape? FIFTH GEAR ANALYTICS | MONDAY, JULY 19, 2010
- “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga” LEAD VIEWS | THURSDAY, AUGUST 12, 2010
- Three B2C Social Media Approaches for B2B Success SOCIAL MEDIA B2B | TUESDAY, DECEMBER 28, 2010
- 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing WRITTENT | TUESDAY, APRIL 23, 2013
- The 7 Features You Must Include in Your B2B Sales Playbook FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 12, 2010
- Review: Sprout Social for Social Media Management & Measurement SAZBEAN | MONDAY, MARCH 7, 2011
- The 4 Stand Out Aspects of Salesforce Summer 11 IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 10, 2011
- LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, JANUARY 20, 2013
- 8 Rules For Running Online Display Ads IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- How Much Are Your Customers Worth? FIFTH GEAR ANALYTICS | THURSDAY, JULY 29, 2010
- Analytics and the Ever-changing World of TV INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
- Review: Postling for Social Media Management SAZBEAN | MONDAY, SEPTEMBER 27, 2010
- Top 10 Social Media B2B Posts in First Half of 2011 SOCIAL MEDIA B2B | WEDNESDAY, JULY 6, 2011
- Budget Change into Your B2B Social Media Plans SOCIAL MEDIA B2B | WEDNESDAY, DECEMBER 15, 2010
- Cookie Cutter B2B Sales Methodologies Don’t Work. FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
- Inside The Busy Mind Of A Marketer IT'S ALL ABOUT REVENUE | THURSDAY, JULY 7, 2011
- Monday Marketing Term: Multi-Channel Visitor Tracking MARKETING GENIUS BLOG | MONDAY, SEPTEMBER 13, 2010
- Using Social Media: Part 6 - Measurement PR MEETS MARKETING | MONDAY, FEBRUARY 2, 2009
- [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 24, 2011
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