Trending Sources

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn Tips, Tactics and Best Practices.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. Here is a snapshot from my Site Stats report, with LinkedIn traffic expanded. shortened URL.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn. Of course not.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. That’s more referral traffic than Facebook and Twitter combined. Ready to start blogging on LinkedIn?

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. World Economic Forum.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. Imagine that you walk into a restaurant and there’s no one there to take your order.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. A 30 Day LinkedIn Breakdown. So, what do I trust? Common sense says to trust the data. and Forbes.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

Organic reach on Facebook and other platforms has dropped precipitously for most brands, while spending to promote and boost on those channels has risen dramatically. Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Without the noise of other platforms, LinkedIn strives to maintain a (mostly) professional standard.

What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Analytics — A simple social media dashboard is not enough to win in this environment. ” I believe the cost/benefit of this formula is shifting and we will need to adjust our strategies and submit to the powerful forces of Facebook and the other social platforms. Facebook is rewarding “dwell time,” the amount of time people spend on your content. Learn.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Become a Facebook fan of Infer. Find Infer on LinkedIn. Infer Inc. , About Infer. Additional Resources.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. It’s time to give up and surrender to Facebook.

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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? How can you use GA to track visits to a Facebook page? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Share this on Facebook. Share this on LinkedIn.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Ask Questions. link].

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Social Media

What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. Facebook fans. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. LinkedIn connections. Facebook. Facebook.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.

Get the Most out of Social Media Marketing with New LinkedIn Analytics

Content Standard

LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership. This comes in the wake of other new tools released by LinkedIn. Users familiar with Facebook Insights should feel right at home with the new tools.

Media 18

Buy domain names for all your pages, products, and services

Biznology

Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteInfomercials and commercials have become smart. Give it a go.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. Google is even promising faster updates on data, analytics, and more.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered. 1) Pages per Session. Anything over 2.00

Content marketing metrics and analytics: it’s all about you

Biznology

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics! Some things you might focus on include.

Media 35

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. And while few people use Facebook solely for professional reasons (those that do are probably all social media marketers), the same can be said of many large “business” publications today. It’s time for B2B marketers to get over our hangups with Facebook.

Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages

WindMill Networking

LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn

LinkedIn Launches "Content Marketing Score" and Trending Topics Site

Hubspot

Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. One tool will help you measure your company''s success and the other will give you insight into what successful content looks like, giving you much more context into being successful on LinkedIn than was previously available on the platform.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook? Material for your newsletter can be great content for your Facebook feed.

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

Captora

The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. Tweet with them.

Internet marketing abhors a closed door so open a window

Biznology

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Facebook. Never leave your visitor hanging. YouTube.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

Do you see my writing on Facebook or LinkedIn? Four ways Facebook Instant Articles will dramatically impact marketing. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ? So I’ve summarized some of the best writing on {grow} for 2016 by. Human.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

I first posted this list on Facebook and it provoked some interesting comments. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Facebook Pages. LinkedIn.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.