Trending Sources

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn Tips, Tactics and Best Practices.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn. Of course not.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. Here is a snapshot from my Site Stats report, with LinkedIn traffic expanded. shortened URL.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. approval workflows, email automation, analytics. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. While.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

For instance, did you know you can reorder the sections on your Facebook business Page? That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Facebook. 1) Save links for later. LinkedIn. Check ''em out.

What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). People.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. That’s more referral traffic than Facebook and Twitter combined. Ready to start blogging on LinkedIn?

What Could Kill Google and Facebook

Webbiquity

potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. Imagine that you walk into a restaurant and there’s no one there to take your order.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

Organic reach on Facebook and other platforms has dropped precipitously for most brands, while spending to promote and boost on those channels has risen dramatically. Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO:   Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate. Anything over 2.00

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Analytics — A simple social media dashboard is not enough to win in this environment. ” I believe the cost/benefit of this formula is shifting and we will need to adjust our strategies and submit to the powerful forces of Facebook and the other social platforms. Facebook is rewarding “dwell time,” the amount of time people spend on your content. Learn.

Internet marketing abhors a closed door so open a window

Biznology

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Facebook. Never leave your visitor hanging. thought now).

Content marketing metrics and analytics: it’s all about you

Biznology

For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics! Some things you might focus on include.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? How can you use GA to track visits to a Facebook page? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Share this on Facebook. Share this on LinkedIn.

Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages

WindMill Networking

LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Ask Questions. link]. 2.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. On one hand, I try to share content that I think my audience will want to see, click, and share. We do!

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Facebook Pages. LinkedIn.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. Facebook fans. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. LinkedIn connections. Facebook. 1. Facebook.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Google is Fighting a Robot Army and a Zombie Horde.

Search 101

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Register a domain name for every event on your calendar

Biznology

Internet Marketing Social Media Marketing Academy Award Academy of Motion Picture Arts and Sciences Albany Application programming interface Bashar al-Assad Blog Talk Radio Buried treasure Facebook Go Daddy Google Google Analytics Google Search International Talk Like a Pirate Day linkedin Oregon Search engine optimization social media marketing Talk radio twitter Uniform Resource Locator

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. And while few people use Facebook solely for professional reasons (those that do are probably all social media marketers), the same can be said of many large “business” publications today. It’s time for B2B marketers to get over our hangups with Facebook.

A Detailed Guide to Using Slideshare Analytics

WindMill Networking

Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. Where slideshow presentations used to be a tool with a limited user base, it can now be used by anyone, for anything. […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare.

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LinkedIn Launches "Content Marketing Score" and Trending Topics Site

Hubspot

Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. One tool will help you measure your company''s success and the other will give you insight into what successful content looks like, giving you much more context into being successful on LinkedIn than was previously available on the platform.

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5 Twitter Hashtag Analytical Tools and How to Leverage Them

WindMill Networking

Twitter | Facebook | Google+ | LinkedIn |. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading. Author information.

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. Come on now, be honest. The sheer volume is overwhelming.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. Google is even promising faster updates on data, analytics, and more.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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Use Google Analytics to Discover the Quality of Your Social Media Traffic

WindMill Networking

Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. Twitter | Facebook | LinkedIn | Pinterest |. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. This information allows us to be constantly improving our marketing strategies and making them better. They […]. Author information. Leah Mazur.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. Google Analytics – 21,200 members.

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Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

WindMill Networking

Google Analytics is the default (and free) service that analyzes visitors to your website.  Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  What about Twitter, you ask? 

[Walkthrough] How to Create a Trackable Contact Us Button on Facebook

Haley Marketing

While it’s good to be able to call a client and say 100 visitors ended up on your website last month because of Facebook, just being able to say that isn’t enough for me. Last December Facebook began rolling out Call to Action buttons for pages. Measuring Facebook Conversions - Setting Up Your Facebook Call to Action Button. First login to your Google Analytics account.

Is It Time to Upgrade to a Paid LinkedIn Account?

WindMill Networking

After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal , I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough.