Oktopost

MAY 20, 2024

If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone. Let’s explore the benefits of measuring engagement and the advantages of tracking website traffic to bring clarity to the ongoing debate about which social media KPIs are most critical.

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Examples of marketing vanity metrics include: Page views. During your next marketing campaign or product launch, keep a close eye on branded keywords. Roll up your sleeves, and start tracking!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Martech

AUGUST 11, 2021

New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. This is vital for seeing what works and what doesn’t.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Social listening. Website traffic.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Link Clicks.

Social Media 122

Social Media Media Eye-Tracking Impressions 122

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. During your next marketing campaign or product launch, keep a close eye on branded keywords. Lead Generation: When tracking lead generation , focus on conversions for maximum impact.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. LEGO’s bright and eye-catching banner includes information about a weekly series on their channel. Step 2: Click on “Analytics” on the left side of the screen. That’s why it pays to conduct a thorough YouTube audit.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

Sprout Social

FEBRUARY 2, 2023

The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient. figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ?

Social Media 106

Social Media Media Business Viral Marketing 106

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Once social media data is collected, it’s measured or analyzed to see what is and isn’t working.

Social Media 96

Social Media Media Jigsaw Marketing Analytics Tools 96

Oktopost

OCTOBER 24, 2022

3 Examples of strong employee spotlight posts. The most basic example would be a simple text post, possibly with a picture of the employee or another relevant visual. For example, interviews and other videos can be a great way to get beyond the surface of a conventional text post. 3 Examples of Strong Employee Spotlight Posts.

Social Media 109

Social Media Media Linkedin Impressions 109

Sprout Social

MARCH 19, 2020

Just as you might advise your clients to incorporate social into their marketing efforts, agencies should do the same. Lead by example and let your agency’s social strategy shine through. . Use social data to inform business decisions. Track conversations surrounding your competitors and collaborators.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) And their social media game is tight. brand and product names) on social. An example buyer persona.

Buyer Personas 138

Buyer Personas Social Media Media Ideal Customer Profiles 138

Sprout Social

AUGUST 2, 2016

For example, Minute Maid uses the hashtag #doingood. For example, some of the most optimal hashtags uses include: Promotions. All of these examples require some sort of conversation. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. Have better grasp of social media trends.

Business 110

Business Work Management Social Networks Paid Search Agency 110

Sprout Social

APRIL 15, 2019

After all, Facebook boasts the largest user-base of any social network and one of the most engaged. Businesses can define audiences based on specific parameters such as: Location: for example, local businesses can target their own cities or serve ads to nearby neighborhoods where new customers might be waiting.

Facebook 109

Facebook Advertisements Advertising Marketing & Strategy 109

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. With those specific objectives, it behooves me to keep track of the following metrics: Reach. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Key Metrics. Sales (and click-to-sale rate).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Sprout Social

JANUARY 2, 2019

Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Oh, and we also saw a notable shift in social content marketing.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. We often share our blog posts multiple times on social networks, for a few difference reasons. Here’s an example where we’ve done this: 2. A/B Test on Social Networks.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. For example, what types of offers and deals are your competitors running? This survey message from Squarespace is a great example of how to pick your customers’ brains to figure out how you can improve your quality of service.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. For example, Twitter’s Moments section includes “Today”, “News”, “Entertainment”, and “Fun.”.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Televerde

JUNE 22, 2021

While SEMrush is most known for its SEO marketing tools, there is also a Social Media Toolkit available. This toolkit offers analytics, tracking, and scheduling and includes a Social Media Poster, Social Media Tracker, and Brand Monitoring. News and trends spread quickly.

Social Media 64

Social Media Automation Tools Personalization 64

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Current Analytics : How many fans do you have?

Facebook 85

Facebook Work Management Ad Frequency Marketing Management 85

Convince & Convert

MAY 21, 2014

Instead, it tracks cursor movements and shows the popup when it looks like you’re about to leave the site. Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Sprout Social

MARCH 13, 2019

Every interaction and engagement with your customers via social media is a valuable data point. Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Rather than treat social media like a time-sink, treat it as a place to gather business intelligence.

Ad Building 100

Ad Building B2B Business Skype 100

Sprout Social

APRIL 10, 2017

Try our social media management and analytics tools with a free 30-day trial ! With the help of social media monitoring tools , you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Get started now. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Track Your Most Valuable Instagram Analytics.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

Optinmonster

DECEMBER 14, 2021

Customer Relationship Management Tools : Connect and track leads throughout the sales funnel. OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Key Features: Real-time event tracking. Even better?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Sprout Social

JANUARY 9, 2017

billion monthly active users , Facebook is king of social media. However, with the ever-changing Facebook algorithm, it’s difficult to get your organic posts in front of all your viewers’ eyes. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools. With roughly 1.18

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Rev

MARCH 2, 2018

This free tool is key for tracking time when it comes to your marketing projects because it makes it possible for you to track time, invoicing, and payments. Portent will generate some eye-catching content titles at the click of a button.” So, the next time you’re stuck, use this tool for some easy inspiration. 3 Moz Local.

Small Business Marketing 60

Small Business Marketing Tools Best Practices Business 60

Scoop.it

SEPTEMBER 7, 2021

You can let your subscribers know that you are using social media and request them to follow you so that they will be up-to-date with the latest happenings, discounts, offers, and new product launches. Here’s an example of a social media invitation email from the brand Fruit of the Loom. Is there a common pattern between them?

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Sprout Social

DECEMBER 3, 2020

Rather than keeping notes in various locations or sending emails to keep track, use Sprout. In the mobile app, you can compose messages, save your ideas as drafts, schedule posts for later, or publish to your social networks right away. You never know when a content idea or clever copy will strike you.

Marketing Management 134

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 134

Customer Experience Matrix

SEPTEMBER 2, 2011

They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. Oh dear, I do sound pretty crotchety, don’t I?

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Metadata

JULY 21, 2022

Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. billion daily users , Facebook is the world’s most used social network. Large audience: A bigger audience means more eyes.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

DECEMBER 5, 2016

Here are some pieces to include in your social media content management toolkit: Sprout Social. First and foremost, you need social media management software. Sprout comes with publishing, analytics and engagement features that’ll help you with just about every step of your social media content management plan.

Social Media 89

Social Media Work Management Marketing Management Planning 89

ClearVoice

APRIL 6, 2021

Oftentimes, this concept can be visualized when tracking the steps through e-commerce websites, but it largely applies across all industries. Using tools like Google Analytics, you can find all of the different ways that customers have taken to get to the finish line. Social network. Paid search. Organic search.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71