Convince & Convert

MARCH 10, 2015

Share Your Content On Social Media The thing that sucks right now: You don’t have a social media plan in your editorial calendar to share your content with your fans, followers, and friends. The social media plan template will help you: Find the social networks your audience is already using.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Convince & Convert

DECEMBER 29, 2015

Create a Social Media Plan for Sharing Content. The thing that sucks right now: You don’t have a social media plan in your editorial calendar to share your content with your fans, followers, and friends. A social media plan helps us at CoSchedule get 31.5

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? When your social media goals are closely aligned with your organization’s business goals (e.g.,

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Buzz Marketing for Technology

FEBRUARY 15, 2012

These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

MARCH 16, 2011

For example, before people visited our site, perhaps they visited espn.com. The great thing about using social media data for topic discovery is you can see all of those searches connected together. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 100

Social Media Optimization Media Stats 100

Webbiquity

JULY 28, 2010

In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book. This makes the book an excellent guide to developing a social media plan and justifying resource allocation in a large organization environment, if somewhat short on actual execution.

Social Media 100

Social Media Social Marketing Planning Media 100

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Analytics is the new marketing creative! What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

ScanmarQED

JANUARY 18, 2024

So, if I take the two idioms mentioned above – can I see how these can align to marketing practices, and even better to analytics in a way that I can bring some positive impact for the environment through the next 12 months? Beyond media practises, the reuse principle also applies to evaluation.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

SocialPilot

JUNE 11, 2024

A day and time structure can also be the best time to post on different social media platforms. For example, you decided to promote a recent blog post, but there are multiple ways to create a post for it. However, if you have skipped the audit, it’s time to gather all your social profiles.

Template 82

Template Social Media Media Allocation 82

Oktopost

MAY 23, 2024

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Learn more about how you can leverage it to take your social media plan to the next level.

Linkedin 75

Linkedin Paid Search Agency Social Media Thought Leadership 75

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. A social media manager is a person who is in charge of representing your brand across social media channels.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? We sure as hell don’t lack for information at this point.

Social Media 134

Social Media Media Curation Webinar Metrics 134

The ABM Agency

FEBRUARY 14, 2023

Developing a paid media plan that is tailored to ABM objectives is essential for reaching target accounts. Developing an ABM-Focused Paid Media Plan When developing a paid media plan for ABM, it’s important to consider the goals and objectives of your campaign as well as the characteristics of your target accounts.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Sprout Social

AUGUST 20, 2019

If you’re new to social media marketing, one of the biggest roadblocks to creating a social media calendar is knowing what to post. But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable.

Social Media 106

Social Media Work Management Media Curation 106

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. For example, we like to talk about blog planning at CoSchedule, and 22% of our readers say their biggest challenge is finding time to create content. Outcome: How To Actually Plan Your Blog And Save A Ton Of Time.

Efficiency 161

Efficiency Planning Process Work Management 161

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. month), so filtering and more and more analytics are important to our customers. RK : Measuring social media’s direct impact on sales.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Sprout Social

JANUARY 30, 2019

Maybe it’s more social-savvy customers. Either way, remember that social media planning is a marathon, not a sprint. For example, shooting for a million new Instagram followers in 2019 isn’t going to happen. Sample Social Media Goals for 2019. Take today’s social media demographics for example.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Maybe you guys have other examples where that is not so. “Overcoming purchase objections with social content&# would probably have been better.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. How To Write Your Social Media Plan in 8 Steps by Social Media Today. 7 tips to take social to the next level by iMedia Connection. Social Media Metrics and ROI.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. For example, the search term “industrial valves” yields 238,000 pages in Google. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

MARCH 14, 2014

For example, if you have high conversion rates on CTAs that lead to a worksheet and lower conversion rates on CTAs that lead to a whitepaper, that may mean your audience prefers worksheets over whitepapers. Why is a large social reach valuable? do you see a bump in your social analytics? analytics'

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested.

PR 161

PR Social Media Paid Content Media 161

B2B Marketing Zone Posts

DECEMBER 1, 2010

Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

JUNE 12, 2018

Though marketers have embraced social media, many sales pros still struggle to use it effectively. Social media use, and marketing, is increasingly visual and mobile. As an example, infographics no longer have to be limited to static text and graphics. Share this Image On Your Site. </p><br

Stats 170

Stats Social Media Interactive Marketing Social Marketing 170

Webbiquity

DECEMBER 10, 2019

83% of B2B marketers say they use social media, making it one of the most common marketing tactics. 95% of online adults aged 18-34 follow at least one brand via social networking, as do 63% of Internet users overall. But no one joins a social network just to follow brands.

Planning 242

Planning Social Media Marketing Plans Marketing Budget Creation 242