Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. You’d do it in a second, right? Prefer video? But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Webbiquity

MARCH 5, 2020

For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. Automated Google Analytics data, including: Page load times. .

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Conductor

FEBRUARY 22, 2022

The type of SEO work you’ll embark on depends on the type of industry you work in. Plus, you are privy to the company’s marketing objectives and previous efforts, which puts you in a strong position to kick off your work. You can’t get much more SEO than working for a company dedicated to the industry.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Marketing Insider Group

JUNE 1, 2021

And is it working? For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Image: Google Analytics. Google Analytics will be key here, as will campaign URLs. Quick Takeaways.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It To help with that MarTech and Harris, a/k/a the Google Whisperer, created our series Getting Started with GA4. Now she’s back with more tips and insights into GA4.

Paid Search Agency 119

Paid Search Agency Marketing Analytics Tools Tips Domain 119

Marketing Insider Group

JUNE 29, 2021

SEO audits can help you: Assess how your content is performing for your target keywords. An advantage to Screaming Frog’s SEO Spider is that you can integrate your crawl with Google Analytics and Search Console for the best possible insights without having to conduct a repeat audit. Ahref’s Content Gap Tool.

SEO 349

SEO Tools Keywords User-Generated Content 349

Marketing Insider Group

JUNE 15, 2021

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. If information becomes irrelevant to your business or is no longer helping consumers, it shouldn’t remain on your website. Showcase your best work.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The B2B buyer’s journey is evolving rapidly.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly In Google Chrome, add the following javascript as the URL in a new bookmark: javascript:(function()%7Bif(!

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Doing so will help you make data-driven decisions that lead to optimized campaigns and better results for your business.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Convince & Convert

DECEMBER 1, 2014

What you need is a way to help determine what’s going to be “breakout” content marketing BEFORE you create it, not after it’s made. We’re believers in predictive content analytics. Hopefully, it will help you become a more efficient content marketer too. times more organic search visits, and 2.2

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Hubspot

JUNE 11, 2020

The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source. Price : Starts at $15/mo. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

JULY 11, 2023

So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Parse.ly

JULY 21, 2022

Get inspired by these eight B2B content marketing examples. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. REPORT OVERVIEW Businesses already see the ROI potential of customer service, but there's still work to do.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Marketing Insider Group

AUGUST 21, 2023

GA4 (Google Analytics 4) isn’t just any old update. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1. Google has introduced a new privacy-safe URL parameter that enables better iOS app conversion measurement.

Features 219

Features Work Management Privacy Marketing Management 219

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. For those of you working to build a loyal audience , though, YouTube can sometimes feel like a tough nut to crack. You need a deep understanding of your audience's struggles, desires, and motivations to create stellar videos they can't help but watch.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. They help you determine where your website visitors are coming from and which parts of your campaign work best.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? Otherwise, you might be wasting time and money on strategies that don’t actually work. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Launch Marketing

OCTOBER 18, 2023

All the time, hard work and investment have finally come to fruition. Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. For example, “B2B Marketing Strategy | Launch Marketing”. The journey has only begun.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

CoSchedule

JULY 25, 2022

Let’s look at 25 examples of white papers with takeaways to help you create your own. Website URL. Planning a Power BI Enterprise Deployment (Microsoft) White Paper Example. A Guide to Financial Governance in the Cloud (Google) White Paper Example. Navigating GDPR Compliance on AWS (Amazon) White Paper Example.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

RebelMouse

OCTOBER 19, 2023

They emphasized that specific searches are on the rise , up 400%, (for example: best camera for underwater, best headphones for the subway) so the ways people are searching is evolving. We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site.

Google 103

Google Keywords FAQ Custom Publishing 103

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Cross-promoting with other podcasts helps both of you find new users without taking away from each other. Podcasts can boost brand awareness, establish thought leadership, differentiate your brand from the competition, and even help with lead generation.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Convert

AUGUST 11, 2022

Humans are still needed, but, boy, can crawlers help. Achieving clean and reliable data collection into near-perfect Google Analytics setups. Now we’ll want to export our search results from Google Analytics. The last “attention to detail” piece is to look at your site’s URL after you search to see the pattern: In this case, ?q={{keyword-here}}.

SEO 80

SEO Keywords Intent Analytics 80

SmarkLabs

JANUARY 6, 2023

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. How UTM Codes Work. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60