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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. Link Building and Networking Cultivate relationships within the industry to earn backlinks and enhance domain authority. It’s the principle of transferred authority. SEO isn’t a “set it and forget it” investment.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Two places to find these are Google Analytics and Google Search Console.

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action. Check with your internal SEO team to confirm, or if that’s not an option, perform a site search on Google by typing site:[your website domain] [search query/keyword].

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

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The importance of accurate keyword difficulty scores

ClickZ

The three median values are: The number of referring domains pointing to the ranking URLs. The authority score of the ranking domains. The parameter weighted the highest by some way is the median number of referring domains for ranking URLs, totaling 41.22 KD scores can also be calculated for both long-tail and local keywords.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords.

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