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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Step Two: Set up your domain settings. What is a HubSpot tracking code, and why is it important?

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data.

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How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

Hubspot

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. The HubSpot analytics team was no exception when it came to these concerns. The table below highlights how HubSpot’s traffic was impacted by GDPR. Image Source.

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4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]

Hubspot

But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. A forwarding email domain – This is only a customer-facing alias used to forward emails and doesn't have an inbox.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

Known for its affordable plans ideal for startups, Mailchimp also offers analytical and marketing automation features that improve your business. Mailchimp is one of the oldest and prominent players in the email marketing domain, but lately it is gaining huge competition from its alternatives.