Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Martech

APRIL 15, 2022

These five steps help ensure that your data provides you with actionable information and enables you to guide your marketing efforts. Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. However, this information is crucial.

Analytics 114

Analytics Work Management Marketing Management Click Rate 114

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Martech

AUGUST 18, 2022

For current touchpoints, insights from customer preferences will inform the kind of content this is produced and distributed on digital channels. “We The post PGA TOUR transforms fan experience, analytics and customer feedback appeared first on MarTech. Timeline for rollout.

Digital Experience Platform 107

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 107

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 111

Enterprise Management Marketing Automation Services Marketing Management Analytics 111

Content Marketing Institute

JUNE 14, 2018

Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain. What content can you create that entertains, informs, and solves a problem? Explore the analytics to see what posts are performing best based on your goals (e.g., Use the data to inform your paid Facebook content promotion.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above? Click Next.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. Create a Google Analytics 4 Property. Editor role to add properties to a Google Analytics account. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Aberdeen

APRIL 28, 2021

Today’s business leaders rely on a number of business analytics tools to efficiently uncover insights that are living in their data. Automation and augmented analytics are quickly becoming the wave of the future when it comes to data management and business reporting initiatives. . What is Augmented Analytics?

Analytics 52

Analytics Distribution Order Automation 52

Hubspot

JUNE 30, 2021

Similarly, every prospect has their own interests and needs, informing the nature of how they like to be sold to. Well, the answer might lie in a practice known as lead distribution. A solid lead distribution strategy is one of the better ways to maximize your sales org's efficiency and make the most of your reps' individual strengths.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. The quick, information-packed videos are immensely popular.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Don’t overlook the importance of effective content distribution. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

ClearVoice

APRIL 5, 2024

This phase is all about understanding audience needs , identifying content gaps, and validating information. Strategy Strategy is where ideation meets execution (and creativity meets analytics ). They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success.

Work Management 52

Work Management Planning Marketing & Strategy B2B Marketing 52

ClearVoice

APRIL 5, 2024

This phase is all about understanding audience needs , identifying content gaps, and validating information. Strategy Strategy is where ideation meets execution (and creativity meets analytics ). They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success.

Content 52

Content Distribution SEO Validation 52

Marketing Insider Group

NOVEMBER 16, 2020

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. What’s more important is the real-time analytics and feedback you can gain from these platforms. The analysis also informs what type of posts lead to conversions and sales.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” They develop econometric models by looking at the distribution of the whole advertising budget.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. Take advantage of your website and review analytics for highly trafficked and intuitive places to link to the asset.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. The modern CMO: Focuses on customer insights, not just data points: Analytics are powerful, but cannot tell the whole story.

CMO 64

CMO Enterprise Management Planning Work Management 64

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Here’s how to amplify your content on some of the most popular distribution channels. At the end of the day, a timely distribution strategy is built on understanding how we as people interact with information.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? In this blog, we’ll focus on analytics related to outbound lead generation strategies. Climbing the Analytics Maturity Ladder. Preparing to Use Prescriptive Analytics.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Choosing the Right Channels Finding the right content distribution channels for ABM is crucial for maximizing reach and impact.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vidyard

DECEMBER 14, 2020

More Information: Download the Report: www.vidyard.com/resources/state-of-video-report. Through its global video hosting and analytics platform, Vidyard empowers businesses like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Hubspot

AUGUST 29, 2018

There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we'll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself. Free Instagram Analytics Tools. Instagram Insights. Squarelovin.

Analytics 78

Analytics Impressions Analysis Distribution 78