NuSpark Consulting

FEBRUARY 24, 2017

Today, you have to find ways to differentiate your content from your competitors’, and account-based marketing offers the solution. For instance, instead of a white paper about “How to Create Content for Account-Based Marketing,” you might write one about “How Technology Companies Can Create Content for Account-Based Marketing.”

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 138

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Tomorrow People

NOVEMBER 21, 2017

Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. A commercial data analytics company on Snapchat? A live video or photo shared as-it-happens requires little preparation and no post-production. Keeps content varied.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Sprout Social

MAY 25, 2022

Fact: 90% of marketers say data from social enables them to differentiate their brands in the market and stand out from their peers. Tie your social presence to actual business results with analytics and reporting. Reports, white papers and other lead magnets. More meaningful attribution via analytics.

Work Management 105

Work Management Marketing Management Paid Search Agency Peer-to-peer 105

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Paid Search Agency 277

Paid Search Agency B2B Sales Marketing & Strategy CMO 277

ClearVoice

APRIL 19, 2021

Bolster your brand awareness: Working across digital channels, demand generation tactics can help you differentiate your brand from its competitors for those in your target audience. Some analytics tools to add include Google Analytics, Realtime, and Mixpanel. Strategy use cases. Examples include Podium, Drift, and ManyChat.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Paid Search Agency 161

Paid Search Agency B2B Sales Marketing & Strategy CMO 161

Thinkers360

FEBRUARY 28, 2024

This could include: Industry research reports and white papers tailored to their specific area of focus. Expert Tip: For added differentiation, Thinkers360 enterprise members can engage with analysts and influencers directly on the Thinkers360 platform and use our social media activity feed to like, comment and share their content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. Click To Tweet.

Class 97

Class Digital Asset Management Education Webinar Metrics 97

Hinge Marketing

NOVEMBER 9, 2016

Target audience research will also help inform your differentiators and how you should be positioned in the marketplace. Typically, editorial content will appear in your blogs, newsletters, webinar scripts, white papers and similar educational media. Analytics Skills. Promotional Skills.

Work Management 84

Work Management Marketing Management Marketing Automation Services Webinar Metrics 84

SnapApp

MARCH 27, 2014

B2B marketers have a number of different types of marketing tools available to them – marketing automation, analytical platforms, and social media platforms just to name a few. But the problem marketers are increasingly trying to solve is how to keep that attention in a content saturated world filled with white papers, webinars and videos.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

seo.co

MARCH 28, 2021

You need a differentiator. In today’s marketplace, where there’s an abundance of data tracking every stage of the lead generation process, you can glean a lot of valuable information by studying the analytics. Unless you have a large audience or lots of existing website traffic, it’s hard to fill your funnel with strictly blog content.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Customer Experience Matrix

AUGUST 5, 2008

They have done such an excellent job explaining their system in white papers and other published materials that most of my questions had already been answered. Specifically, the two big differentiators of Vertica are its use of sorted data and of shared-nothing (MPP) hardware.

Paid Search Agency 120

Paid Search Agency Verticals Differentiation Paper 120

The ROI Guy

MARCH 20, 2013

Recommended Sales Tools Interactive White Papers and Benefits Estimators – evolving from traditional white papers to deliver a more personalized door-opener or leave-behind that includes personalized quantification as to the “cost of do nothing”, value of change, and more targeted value messaging and case studies.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

Privacy 48

Privacy Planning Paper Marketo 48

Markempa

AUGUST 12, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

The ROI Guy

AUGUST 17, 2012

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why and “Why You?”. But just developing these tools and posting them to your website is not enough.

Ad Building 40

Ad Building Lead Scoring Lead Ranking Paper 40

Marketing Insider Group

SEPTEMBER 3, 2013

Overlay inputs and create a topic “Venn diagram” to determine topics best suited for brand differentiation and marketplace resonance. Kathy Baughman is president and co-founder of ComBlu, an organization specializing in influencer marketing and customer advocacy, content strategy and analytics. Use results to create a content roadmap.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Everything Technology Marketing

APRIL 8, 2010

Step 2 – Build a Strong Value Proposition Build a strong customer-centric value proposition that puts your product and services in the context of the customer's problem, communicates the value you provide and your differentiators vis-a-vis competing alternatives.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Hinge Marketing

MARCH 17, 2016

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Marketing identifies key differentiators , develops positioning and messaging, and comes up with a strategic plan for communicating that messaging.

Planning 48

Planning Work Management Business Marketing Management 48

KoMarketing Associates

DECEMBER 8, 2015

Over the past year, 83 percent of respondents said that they have turned to white papers for research. A report from Follow Analytics shows that 64 percent of marketing decision-makers across enterprise brands say the top priority of their mobile app is to improve the customer experience and foster customer loyalty. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClearVoice

JANUARY 14, 2021

Downloads : Downloadable ebooks and white papers are a great way to capture data on your audience and build thought leadership. Scan your analytics to get a sense of how people are using your website — where they are entering and exiting and how long they’re hanging around. Use analytics to reveal audience likes and dislikes.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Hinge Marketing

DECEMBER 31, 2015

It should convey who you are, services you provide, i.e. how you can help, and differentiate you form the competition. Start with clear, compelling messaging on your homepage that quickly allows a visitor to understand how you can help them and what differentiates you from competitors. Implement simple forms to grow your prospect list.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Litmus

JULY 24, 2020

Check out their blogs on a regular basis, sign up for their newsletters, and at least skim through their white papers and ebooks if you don’t read them all the way through. It can be wildly educational and can give you specific talking points and content ideas that allow you to differentiate yourself from the rest of the competition.

Work Management 73

Work Management Marketing Management B2B Thought Leadership Top of Funnel 73

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Differentiation. The ADEPT marketing funnel is comprised of five stages: Awareness, Differentiation, Experience, Particulars and Transaction. What is the customer journey? Experience. Consideration. Conversion.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Developing your unique value proposition is also a good way to differentiate your company from the competition. Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hinge Marketing

OCTOBER 18, 2016

For example, content marketing, websites, analytics and speaking engagements are some of the most powerful implements in today’s marketing toolbox. If you put free educational materials on your website (think a blog, white papers or articles), people can find them by conducting a Google search. How do you grow your list?

Work Management 48

Work Management Planning Marketing Management Budget Programs 48

The ROI Guy

MARCH 1, 2015

Today, B2B marketing is world of noise: unfortunately bombarding prospects with more advertising, white paper download offers, emails and cold calls than ever before (32% more than 2 years ago according to SiriusDecisions). More is not more, and as a result, current mass marketing is becoming less and less effective every year.

Advertising Agencies 40

Advertising Agencies Ad Exchange B2B Sales Paid Search Agency 40

Hinge Marketing

OCTOBER 8, 2015

Next time you need content for a speaking engagement, you can go back to one of your professionally written white papers to collect some high-level points and examples. Hiring a professional writer that understands your industry and your differentiators helps your firm deliver messages with clarity, authority and grace.

Work Management 48

Work Management Marketing Management Marketing Prospects Organic Leads 48

ClearVoice

JANUARY 14, 2021

Downloads : Downloadable ebooks and white papers are a great way to capture data on your audience and build thought leadership. Scan your analytics to get a sense of how people are using your website — where they are entering and exiting and how long they’re hanging around. Use analytics to reveal audience likes and dislikes.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute recommends implementing these nine analytics to fuel your inventory audit: Unique visitors. Even if you decide to focus on your company’s website, you can integrate interactive elements into traditional content assets like white papers for a radical departure from the same old approach.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

Vidyard

OCTOBER 21, 2013

When it comes to measuring your success, there are a few essential metrics you’ll need: Impressions Clicks: total and on a particular ad unit Number of people who visited your designated landing page (this will give you unique clicks) Number of people who completed the desired action (started trial, visited white paper, etc.)

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

accelerate agency

APRIL 12, 2023

In order to maximize customer lifetime value, you need to find a way to differentiate yourself. Host webinars, share templates, and provide informative guides or white papers. These efforts paid off, and Kissmetrics saw an increase in their email subscriptions, becoming one of the top paid analytics products on the market.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Top Rank Marketing

MARCH 11, 2024

We’ve compiled a list of services ranging from content strategy to analytics to help you understand how each of these services works and how they help your brand be the loudest voice in the market. It ensures that every piece of content – whether a blog post, a white paper or a social media update – serves a clear purpose.

Work Management 112

Work Management Marketing Management B2B Marketing Service 112