Martech

MARCH 3, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. What are all of the types of interactions that are measurable by the platform?

Work Management 98

Work Management Marketing Management Vendors Paid Search Agency 98

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. This is an easy one!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. Measure the impact of each touchpoint on customer engagement and conversion. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

SalesGrape

SEPTEMBER 14, 2023

By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads. Trend Identification: Data analytics allows businesses to identify emerging trends within their target market.

Telemarketing 70

Telemarketing Lead Ranking Lead Generation Lead Scoring 70

SmartBug Media

SEPTEMBER 20, 2021

Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Find the data in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. This helps you easily identify such content and track and measure its performance.

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Sharpspring

MAY 26, 2020

To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. Email bounce rate is the direct opposite of delivery rate, effectively measuring the same thing — how many contacts in your list are actually getting your emails? Make Measurements Count.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

ClearVoice

JULY 17, 2023

In this article, we walk you through how to measure content marketing success in the financial industry. The Importance of Measuring Content Marketing Success in Finance Semrush found a link between success and measuring content marketing performance. Otherwise, you’ll get a lot of noise (read: irrelevant metrics).

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

InsightSquared

FEBRUARY 19, 2019

That movement is measured by pipeline velocity, a way for you to see exactly how you are succeeding in getting your prospects from one end of the funnel to the other. Measuring Pipeline Velocity. In this case, individual reps can be better coached in the demo and trial phases, to show prospects the core value of your product.

Sales Cycle 242

Sales Cycle Sales Qualified Leads Top of Funnel Aggregators 242

KoMarketing Associates

DECEMBER 8, 2021

These differences don’t just impact the marketing strategies you employ; they also impact the metrics you measure in the buyer’s journey. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Trials/demos sign ups. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. For example, customers might use a mobile app for scrolling content, a desktop for requesting a demo, and social media for the latest company announcements. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Act-On

SEPTEMBER 24, 2023

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” Some options for bottom-of-the-funnel CTAs include scheduling a demo or signing up for a free trial. Once you do this, you can align the content with the right keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Adobe Experience Cloud Blog

JUNE 6, 2018

But knowing that content marketing is effective and measuring it are two very different things. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

EveryoneSocial

FEBRUARY 8, 2021

But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value. So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking? Ambassador ).

Social Media 106

Social Media Media Top of Funnel Work Management 106

Seismic

JUNE 6, 2023

In this post, we’ll explain how organizations can implement training and coaching programs, as well as measure their impact on business objectives. Measure important customer service KPIs Forward-thinking companies and managers like Sam’s use the power of data to inform customer service training initiatives and improve agent performance.

Training 52

Training Work Management Service Customer Satisfaction 52

Seismic

NOVEMBER 2, 2021

Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that. In this post, we’ll explore how companies measure the usage, impact, and insights from content to continuously improve their enablement programs. .

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Parse.ly

DECEMBER 2, 2021

To do this, you need an analytics platform that readily displays this data. How to track it: Website traffic sources can be found under the Acquisition tab in Google Analytics in the Source/Medium report. How to track it: The easiest way to measure your backlink traffic is by using a tool like Alexa’s Competitive Backlink Checker.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

To do this, you need an analytics platform that readily displays this data. How to track it: Website traffic sources can be found under the Acquisition tab in Google Analytics in the Source/Medium report. How to track it: The easiest way to measure your backlink traffic is by using a tool like Alexa’s Competitive Backlink Checker.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

AUGUST 26, 2021

A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. True audience engagement measurement. For us, an analytics solution that says, ‘Hey, your story got 5,000 page views on this website,’ leaves so many unanswered questions,” Josh said.

Analytics 52

Analytics Work Management Content Marketing Management 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Contently

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. The analytics are crucial for providing insight into the value of your production. Contently’s Content Value Tracker Contently Analytics and Content Value Tracker Overview from Contently.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125