KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Product demos. First-party data collection. Brand humanization. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Launch Marketing

JUNE 9, 2021

Google Analytics is the ideal place to collect and review your website metrics. It’s been a long time to ensure that websites are mobile responsive, but with the shifts in buyer behavior and Google indexing, being mobile-first is what matters most. Benchmark Your Website Metrics. Think Mobile First. Update Your Content Strategy.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

FEBRUARY 18, 2016

Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc. Analytics Can Help. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Would you like to see a demo?”

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Sprout’s Premium Analytics offer the ability to edit and add tracking parameters right from the Compose window. originally appeared on Sprout Social.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

NuSpark Consulting

SEPTEMBER 14, 2015

Gated White Papers, eBooks, and Guides. These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. You need to follow-up on them.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. White papers.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. According to Google, 71% begin with a generic query.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Would you like to see a demo?”

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

KoMarketing Associates

AUGUST 7, 2018

So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Even if that new way meant throwing out ideas like “sales teams” and “demos” and “white papers” and “marketing campaigns”? Where is the traffic to that page coming from? All of the above? Start split-testing.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Launch Marketing

AUGUST 10, 2017

In addition to reports and tools provided by most of the major social media platforms, there are a variety of other analytical tools that can streamline and improve your measurement efforts. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers. a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Would you like to see a demo?”

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. We created a landing page focused around demo requests. As you can see, the demo video outperformed the full demo by an increase of 800%.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Heinz Marketing

FEBRUARY 7, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Intentionality in measuring B2B marketing analytics. It’s not let me download your white paper, but what are we watching for and why do we find it? Matt : All right.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Ideal Customer Profiles 52

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. direct mail campaigns. Sales Enablement.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Albacross

NOVEMBER 4, 2021

Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Launch Marketing

APRIL 10, 2019

Collaborating on content such as an eBook or white paper where each organization addresses points that hold importance or relevance to their areas of knowledge. Are we using tools like Google Analytics, CRM and marketing automation to analyze each stage of the lead cycle?

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

NuSpark Consulting

DECEMBER 18, 2011

Analytics packages do this all the time to measure website performance. Plus you can research trigger events with Google. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies. Here’s ReachForce. By limiting form fields, conversions increase.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Valasys

JUNE 13, 2019

Tools such as Google Analytics, HootSuite, TweetReach, Klout & SEMRush are some of the most popular tools that can be used to measure Social KPIs. These actions include the ones as follows: Total downloads of white papers, case studies, e-books, industry reports, etc. agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Responsible party for setting it up right?

Social Media 138

Social Media ROI Media Correlation 138

Content Standard

SEPTEMBER 12, 2018

Lucio went on to say that tomorrow’s most successful marketers will be “deeply embedded in analytics and curious about new tools, but at the same time, they’ll need to own the skill of synthesis through the ability to capture all that, and translate it into actionable words.” Image attribution: Freddy Marschall.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Phase Two: Lead Generation. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Phase Two: Lead Generation. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JUNE 4, 2016

Wishpond , a lead generation software company, suggests checking average visitor time on the page with your Google Analytics and subtracting 10 to 20 seconds. Optimum times will vary with different audiences and page content. Remember, offers are most effective when they are aligned with the mindset of your target audience.

Marketing & Strategy 100

Marketing & Strategy Trigger Marketing Case Studies Intent 100

Marketing Insider Group

SEPTEMBER 21, 2020

This step is simple, but it ensures your blog will rank better on Google. Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. These tools also offer alerts and analytics to help you understand your campaigns. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. Google AdWords Tracking. White Papers. See A Demo.' Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Anyword

APRIL 4, 2019

Twitter debuted a new analytics tools for publishers to better understand the content that’s resonating best with their readers. Even Google, an industry giant, took steps to woo publishers with the launch of GNI Subscriptions Lab , a six-month program to help local publishers launch paid products. To learn more, request a demo here.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research. Why do it online?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

accelerate agency

APRIL 12, 2023

You can expect your potential customers to ask for detailed information, as well as a demo or trial of your service to explore whether it would function well with their existing systems. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. It’s about interactions with your brand.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Content Standard

OCTOBER 21, 2014

Optimize for new keyword opportunities Having access to predictive SEO analytics is critical here. If you start with a webinar, create a white paper. Google will punish you for duplicating content, so be cautious—particularly when using content-curation tools. Request a platform demo. Then a Slideshare.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Online Marketing Institute

JUNE 27, 2009

Download the white paper and subscribe for an email newsletter. Watch the demos online and judge them. Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

SmartBug Media

OCTOBER 9, 2019

Or perhaps you want them to learn more about your products or services by seeing a demo or having a conversation with a sales rep. With Google algorithm updates affecting SEO, persona needs changing as your market adapts, the publication of new research, and the ongoing evolution of your brand, change is always in the air.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65