Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Ranking 52

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Conversions and conversion rate. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Deliverability. Image credit: Marketo. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Litmus

AUGUST 3, 2021

No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Add an analytics code to your campaign and ensure it’s activated.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Deliverability and open rates are in a downward spiral. Personalized customer communication isn’t an option. Your email and SMS systems can’t co-exist.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Oktopost

APRIL 14, 2021

Here are some of the basic limitations that come with sending messages Gmail/Outlook: They don’t support automation or analytics. They don’t allow you to harness the best of email marketing- bulk mailing, automation workflows , personalization, and analytics. . Type the message and hit the send button.

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Compare the rates of different platforms to ensure your emails reach your subscribers’ inboxes. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

SendX

APRIL 26, 2021

What is email deliverability? Email deliverability is the process that determines if your email will hit someone's inbox, or be sent straight to spam, never to be seen again. This email deliverability guide provides a definitive look at deliverability, spam, and how to ensure that your email reaches your subscribers’ inboxes.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. Litmus Email Analytics.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

SendX

MAY 21, 2021

Strong points Good features in your budget Segmentations and advanced automation Website tracking Deliverability Booster (Opti-Send Tech) Website forms, page targeting & form automation Prices The pricing is based on the number of subscribers. Track website activity and send autoresponders according to your subscribers’ behaviour.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Navigate the Channel

JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail.

Product 65

Product Ad Building CTR Allocation 65

Litmus

FEBRUARY 8, 2024

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Building a high-quality subscriber list is key for deliverability. That’s a winning combination.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Litmus

OCTOBER 4, 2023

In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber. If you’re presenting to a team or client with a particular focus, you could include screenshots of your email analytics dashboard or Google Analytics report for extra detail.

Template 100

Template Budget Programs Click Rate Lead Ranking 100

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Sage Marketing

AUGUST 21, 2023

Strong subject lines are essential to entice recipients to open your emails, while relevant and persuasive calls-to-action (CTAs) encourage them to take the desired action. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Optinmonster

AUGUST 16, 2023

The most important benefit is detailed analytics. Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. Look for providers that have a good reputation for deliverability.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics. Improve Deliverability. In other words, how much did you make for every dollar you spent on email marketing?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

DealSignal

FEBRUARY 23, 2023

When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates. The key metrics to focus on include open rate, click-through rate, and conversion rate.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Litmus

JUNE 24, 2021

Litmus Email Analytics , which anonymizes and protects the privacy of your subscribers by blocking all personally identifiable information (PII) and removing IP addresses, will show you the breakdown of Apple-based opens. If they will, you can prioritize resources toward moving quickly beyond open rates. Get insights ?.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Binary Demand

JUNE 12, 2023

They offer list management, automation, analytics, and tracking. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. Is email marketing dead?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

They offer list management, automation, analytics, and tracking. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. Is email marketing dead?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Improve email deliverability With all the automation happening for emails, be sure your connections are linked properly and all information is inputted correctly to ensure deliverability.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. Key Features: Real-Time Event Tracking Smart targeting and audience segmentation Flexible design options Actionable insights and analytics Insanely easy setup Price: Plans start at $5/month. HubSpot also offers detailed A/B testing and analytics.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SmartBug Media

JUNE 7, 2021

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Ensure Optimal Deliverability.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Sharpspring

MAY 26, 2020

Once the email gets to your contacts’s inbox, half the battle is getting them to open it. This metric specifically compares the number of people who opened the email to the number of successful deliveries in the form of a percentage. A lot of factors might impact your open rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90