Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Conversions and conversion rate. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Add an analytics code to your campaign and ensure it’s activated.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. What’s next for email analytics?

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Analytics and reporting. Click here to check it out!

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This can be detrimental for your email campaign performance and deliverability. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% !

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116