Agencies: How to Build an Email Campaign – When Your Client Has No List
SEPTEMBER 8, 2015
“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Buying email lists may seem tempting because you get so many names.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Sign up for our emails here.
Good Forms, Great Leads: How to Use Web Forms Strategically
JULY 14, 2015
Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. You’ll be able to create targeted segments, nurture campaigns, and much more to add personalization wherever possible. Known Visitors. Form Strategy.
How to Integrate Email Campaigns With the Rest of Your Marketing
MARCH 17, 2014
Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Email & Social Media Integration.
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Have you ever?
Email Marketing Tips to Maximize Your Mobile Impact
FEBRUARY 26, 2014
If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie. Email previews. The “from” line.
The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. omething that works for one company may not necessarily work for another.
4 Ways to Marry Your Email Marketing and Website Optimization Strategies
Modern B2B Marketing
AUGUST 11, 2015
It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In many cases, data is being used to deliver personalized email campaigns with fantastic results. Map Email Engagement and CRM.
A New Democracy for the Modern Marketer
Sales Intelligence View
NOVEMBER 28, 2012
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. In all cases, customers can have confidence that they are building on best practices.“.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
AUGUST 27, 2015
First, you'll take a look at your contacts who became customers to see what they have in common. Next, you'll look at the attributes of your contacts who didn't become customers. Take a look at your leads who eventually become customers: Which offers did they download? Which pages -- and how many pages -- did they visit on your site before becoming a customer?
The 14 Best Marketing Automation Tools
JULY 12, 2016
But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing: contact vendor.
Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
JANUARY 13, 2016
Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. more complex form of predictive analytics might involve using tools such as Everstring , who leverages your ideal customer profile against a directory of 11 million B2B companies to help you identify and target your next customer.
Now, Go and Do: Create standardized, well-understood metrics for your organization
B2B Lead Generation Blog
JULY 28, 2014
Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India.
Understanding How Your Marketing Analytics Gives Credit for Conversions
APRIL 19, 2012
When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website. Before we begin, first a definition.
8 Tips and a Few More Resources for Holiday Marketing
NOVEMBER 6, 2015
Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages.
How to Fix 4 Toxic Marketing Problems With Analytics
DECEMBER 20, 2011
The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Before you create your next ebook, blog post, or even email campaign, be sure to check out your (and your competitors') traffic-driving keywords.
Mid-Year Marketing Check-In with Measurement
JUNE 10, 2016
For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc.
The 4 Basic Elements of Inbound Marketing
AUGUST 18, 2014
When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic. Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. Analytics Tools. Takeaways.
Businesses See 500% Lift in Email Conversion with Personalized Video
FEBRUARY 23, 2016
Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Marketers live in challenging times.
How to Capture New Customers – i?marketing (Part 3)
OCTOBER 25, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Once you’ve attracted the attention of a potential new customer, the next step is to find out who they are and a little bit about them so you can begin a conversation that speaks to their interests. good offer.
Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
Modern B2B Marketing
NOVEMBER 5, 2015
Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools. You habitually call on engineering or IT to help you pull lists of customers and their data.
Marketing Automation: Lessons from 4 case studies
B2B Lead Generation Blog
DECEMBER 1, 2014
Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups. After implementation, leads were automatically directed from landing pages to sales reps. In
How to Use Web Analytics to Become a Better Marketer
AUGUST 6, 2010
Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Ways To Leverage Web Analytics to Become a Better Marketer. 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns. Photo Credit: Pink Sherbet Photography.
Want to Generate More Leads? Try These 6 Tips
APRIL 20, 2016
As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed. But how do you land a good guest blogger?
Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
MARCH 2, 2016
It’s the age of analytics, but B2B marketers are drowning in data. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We should invest in the channels that drive the most website traffic.”. DATA & METRICS FROM WEB ANALYTICS. WEB ANALYTICS METRICS: Unique visitors.
B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
The Forward Observer
JANUARY 31, 2013
Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. The purpose of a landing page is to convert a visitor into a sales lead. It usually includes copy related to the ad or CTA.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. will eventually turn into real customers. Create a landing page and a thank-you page for one of your existing offers.
High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.
Avoid these 10 Marketing Automation Rookie Mistakes
It's All About Revenue
AUGUST 31, 2015
If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. 2. Most companies only use marketing automation as a gloried email-sending machine when you can do a lot more with it. Some marketers will fail.
The Difference Between Drip Marketing and Closed Loop Marketing
Modern B2B Marketing
JULY 7, 2009
While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available. The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. ROI will need to be determined for any email or marketing automation tools used for drip campaigns.
7 Best Newsletter Builders for Creating Great Newsletters
MAY 20, 2013
Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Mailchimp.
Holiday Email Deliverability Checklist
OCTOBER 28, 2015
Have you started your holiday email campaigns yet? know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). Email was the second largest driver of online traffic and sales (after search engines).
OMG it’s HubSpot 3!
SEPTEMBER 11, 2012
Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management.