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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Sign up for our emails here.

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Email & Social Media Integration.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Buying email lists may seem tempting because you get so many names.

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Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. You’ll be able to create targeted segments, nurture campaigns, and much more to add personalization wherever possible. Known Visitors. Form Strategy.

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

How To Decide Whether Marketo RCA Is Right For You

bizible

In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities. Marketing Analytics marketo rca

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. omething that works for one company may not necessarily work for another.

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Email Marketing Tips to Maximize Your Mobile Impact

Vertical Response

If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie. Email previews. The “from” line.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In many cases, data is being used to deliver personalized email campaigns with fantastic results. Map Email Engagement and CRM.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

First, you'll take a look at your contacts who became customers to see what they have in common. Next, you'll look at the attributes of your contacts who didn't become customers. Take a look at your leads who eventually become customers: Which offers did they download? Which pages -- and how many pages -- did they visit on your site before becoming a customer?

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation Blog

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively. Your business is getting traction.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. In all cases, customers can have confidence that they are building on best practices.“.

How to Fix 4 Toxic Marketing Problems With Analytics

Hubspot

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Before you create your next ebook, blog post, or even email campaign, be sure to check out your (and your competitors') traffic-driving keywords.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Act-On

Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. more complex form of predictive analytics might involve using tools such as Everstring , who leverages your ideal customer profile against a directory of 11 million B2B companies to help you identify and target your next customer.

Understanding How Your Marketing Analytics Gives Credit for Conversions

Hubspot

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website. Before we begin, first a definition.

The 4 Basic Elements of Inbound Marketing

Synecore

When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic. Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. Analytics Tools. Takeaways.

8 Tips and a Few More Resources for Holiday Marketing

Act-On

Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups. After implementation, leads were automatically directed from landing pages to sales reps. In

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed. But how do you land a good guest blogger?

The 14 Best Marketing Automation Tools

Webbiquity

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing:  contact vendor.

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Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools. You habitually call on engineering or IT to help you pull lists of customers and their data.

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Businesses See 500% Lift in Email Conversion with Personalized Video

Vidyard

Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Marketers live in challenging times.

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Mid-Year Marketing Check-In with Measurement

Act-On

For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc.

Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers

bizible

It’s the age of analytics, but B2B marketers are drowning in data. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We should invest in the channels that drive the most website traffic.”. DATA & METRICS FROM WEB ANALYTICS. WEB ANALYTICS METRICS: Unique visitors.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. The purpose of a landing page is to convert a visitor into a sales lead. It usually includes copy related to the ad or CTA.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. will eventually turn into real customers. Create a landing page and a thank-you page for one of your existing offers.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. All campaigns take effort, but really great video usually goes above and beyond. Video Marketing Campaign of the Year – Lenovo & Traction. Thus, the “Users Happen” campaign was born. Best Personalized Video Campaign – Reltio.

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The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing.   ROI will need to be determined for any email or marketing automation tools used for drip campaigns.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. 2. Most companies only use marketing automation as a gloried email-sending machine when you can do a lot more with it. Some marketers will fail.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. The SEO process ensures web pages and online content have the highest potential to appear in the top rankings of search engines where prospects are looking. It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Downloadable Content via Landing Pages.

OMG it’s HubSpot 3!

Tomorrow People

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management.

How to Capture New Customers – i?marketing (Part 3)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Once you’ve attracted the attention of a potential new customer, the next step is to find out who they are and a little bit about them so you can begin a conversation that speaks to their interests. good offer.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. The SEO process ensures web pages and online content have the highest potential to appear in the top rankings of search engines where prospects are looking. It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Downloadable Content via Landing Pages.

7 Best Newsletter Builders for Creating Great Newsletters

Writtent

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Mailchimp.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Email Specialist – Schedules and creates all the programs/campaigns for email execution worldwide (one full-time employee). Analytics Role.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

you will have the currency to barter for your visitor’s email address through a form. After this transaction occurs the visitor is at the top of the funnel (TOFU) and can be placed in a lead nurturing email campaign with the intent of moving them down the funnel. Landing Pages – These are the pages on your website visitors arrive at after clicking on a CTA.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

However, setting up a video campaign doesn’t have to be difficult. The first thing you need to ask yourself is why you are creating a video campaign. While this sounds like the most obvious question, it’s the most important step in framing your campaign. Do you want to promote a product or service to help educate your customers? First of all, you’re not alone!

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Custom.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.