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How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. What if it’s not the products that are flat-lining, but the way you use email?

How to Integrate Email Campaigns With the Rest of Your Marketing


Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Email & Social Media Integration.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Buying email lists may seem tempting because you get so many names.

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Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. You’ll be able to create targeted segments, nurture campaigns, and much more to add personalization wherever possible. Known Visitors. Form Strategy.

Mobile marketing must-haves in 2017


An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Marketing automation has proved to be a productive approach to nurturing leads in email marketing campaigns (the #1 driver of conversions, online), and 2017 will continue to push sales forward. Predictive analytics.

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How Customer-Centric Analytics Will Change the Future of Marketing


We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. So if you're leaning toward the side of remarkable inbound marketing, you likely have some type of marketing analytics tool in place to track and measure how your marketing programs are performing.

9 Ways to Make Your Marketing Analytics Actionable


Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Have you ever?

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The A/B Testing Checklist You'll Want to Bookmark


When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. 7) Make sure you're only running one test at a time on any campaign.

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How To Decide Whether Marketo RCA Is Right For You


In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities. Marketing Analytics marketo rca

Email Marketing Tips to Maximize Your Mobile Impact

Vertical Response

If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie. Email previews. The “from” line.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In many cases, data is being used to deliver personalized email campaigns with fantastic results. Map Email Engagement and CRM.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score


First, you'll take a look at your contacts who became customers to see what they have in common. Next, you'll look at the attributes of your contacts who didn't become customers. A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. 4) Email Engagement.

The 14 Best Marketing Automation Tools


But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 1) Marketo. 2) HubSpot.

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A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. In all cases, customers can have confidence that they are building on best practices.“.

How to Fix 4 Toxic Marketing Problems With Analytics


The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Before you create your next ebook, blog post, or even email campaign, be sure to check out your (and your competitors') traffic-driving keywords.

5 Key Differences Between Email Marketing and Marketing Automation


Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively. Your business is getting traction.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing


Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. A more complex form of predictive analytics might involve using tools such as Everstring , who leverages your ideal customer profile against a directory of 11 million B2B companies to help you identify and target your next customer.

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation Blog

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India.

Understanding How Your Marketing Analytics Gives Credit for Conversions


When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website. Before we begin, first a definition.

The 4 Basic Elements of Inbound Marketing


When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic. Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. Analytics Tools. Takeaways.

8 Tips and a Few More Resources for Holiday Marketing


Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages.

Want to Generate More Leads? Try These 6 Tips


As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Do we have to sell the customer on the product? Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed.

Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools. You habitually call on engineering or IT to help you pull lists of customers and their data.

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Businesses See 500% Lift in Email Conversion with Personalized Video


Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Marketers live in challenging times.

How to Get the Most Out of Visitor Tracking

Lead Liaison

If the ID or name attributes cannot be changed then use our snippet of JS code to set the custom mapping. Integrate Email Campaigns. We suggest including email, company, and name attributes. We can also help you measure the true ROI of your investment in a 3rd party email system. Development of web forms and landing pages without the need to involve IT.

Mid-Year Marketing Check-In with Measurement


For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups. After implementation, leads were automatically directed from landing pages to sales reps.

Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers


It’s the age of analytics, but B2B marketers are drowning in data. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We Web analytics, marketing automation, the CRM, and B2B attribution are exceptional data sources, each in their own way. DATA & METRICS FROM WEB ANALYTICS.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. The purpose of a landing page is to convert a visitor into a sales lead. It usually includes copy related to the ad or CTA.

63 Digital Advertising Terms Every Marketer Should Know


A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page. With multi-touch, the ad, the email and the phone call each get partial credit.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. will eventually turn into real customers. Create a landing page and a thank-you page for one of your existing offers.

A Lead Generation Plan Begins With Content Marketing Strategy


Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Links are signals to search engines that a web page is popular and has value. Introduction.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. Most companies only use marketing automation as a gloried email-sending machine when you can do a lot more with it. Some marketers will fail.

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing.   ROI will need to be determined for any email or marketing automation tools used for drip campaigns.

OMG it’s HubSpot 3!

Tomorrow People

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management.

How to Capture New Customers – i?marketing (Part 3)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Once you’ve attracted the attention of a potential new customer, the next step is to find out who they are and a little bit about them so you can begin a conversation that speaks to their interests. A good offer.

A Lead Generation Plan Begins With Content Marketing Strategy


Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Links are signals to search engines that a web page is popular and has value. Introduction.