Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

KoMarketing Associates

AUGUST 14, 2014

The answer to this question allows the content team to place its content in front of the correct set of eyes. LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Hubspot

FEBRUARY 18, 2013

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Brandwatch Marketing

SEPTEMBER 21, 2022

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Conductor

JUNE 4, 2020

There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 5 Veronica Falzone with Conductor.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. These metrics can be found in Google Analytics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Convince & Convert

MAY 21, 2014

The average Twitter click through rate is 1.64 Instead, it tracks cursor movements and shows the popup when it looks like you’re about to leave the site. So, try this right now : Post an image to Facebook or Twitter that will work as a standalone piece of content, and that will work well in the middle of a blog post.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Sprout Social

JULY 8, 2016

It may feel weird at first, but setting a metric that correlates with your goal is important. Maybe you’ve just launched a website and are using Twitter to direct your followers there. Using Google Analytics, you can quantify and account for how many people are viewing your content and learn where they are coming from.

Ad Building 46

Ad Building Brand Identity Branding Peer-to-peer 46

Brandwatch Marketing

FEBRUARY 2, 2019

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics. Google Analytics Hierarchy.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

JANUARY 13, 2014

Analytics, my friends. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Sprout Social

SEPTEMBER 22, 2020

And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. Tracking year over year metrics is a good idea because it accounts for seasonal changes. But also consider your social profiles beyond “big” networks like Facebook or Twitter. Publishing metrics.

Template 145

Template Social Media Top of Funnel Media 145

Sprout Social

MARCH 2, 2020

They especially enjoy seeing a translation of social media numbers into revenue dollars, or at least growth in metrics that correlates with an increase in conversions. What you may not have seen until now is that this trend correlates with our increase in traffic from social.” Executives and other stakeholders like this kind of data.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Sprout Social

JANUARY 11, 2021

Chances are you’re already tracking social media shares. From identifying your top-performing content to uncovering messages that resonate with your audience, tracking social media shares should be a top priority for brands today. 8 ways to improve your campaigns by tracking social media shares. And rightfully so.

Social Media 113

Social Media Campaigns Media Eye-Tracking 113

Hubspot

JULY 3, 2012

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Just remember to use contest-specific tracking tokens for your links so you know who’s clicking. How to Run a Contest on Twitter. using an analytics platform or your marketing software. Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

KoMarketing Associates

AUGUST 20, 2019

Having data that can be measured helps to track progress. With these numbers you will be able to demonstrate improvements and declinations and ultimately be able to correlate your efforts with these results.”. Business Skills. To stay organized, I recommend creating a table or using a spreadsheet. Data Analysis. Source: Getty Images.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Single Grain

JUNE 27, 2023

Here are some alternative strategies to consider: Leverage other Social Media Platforms: Other social media sites, such as Twitter, Facebook and Instagram, can also be valuable tools for talent discovery. Keep an eye out for potential collaborations or even explore opportunities to co-create marketing campaigns.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Sprout Social

FEBRUARY 26, 2020

” Also, tracking promotions with landing pages make it easier to attribute behaviors and metrics. The page’s rapid-fire points are coupled with a blue and orange color scheme that makes their CTA can’t miss while also being easy on the eyes. Track the behavior of your landing page traffic. Beardbrand.

Landing Pages 120

Landing Pages Social Media Examples Media 120

Zoominfo

SEPTEMBER 20, 2018

Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—these are the marketing skills to keep an eye out for. Here are some hard skills that directly correlate with B2B marketing success: 1. Let’s get into it! Hard Skills for B2B Marketers. Data analysis.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Single Grain

OCTOBER 28, 2019

It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. 9 Lead Generation Metrics You Need to Track. Now, let's take a look at some of the most critical lead generation metrics that you should be tracking.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

JANUARY 24, 2020

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. A study published on Moz found that there is, indeed, a strong correlation between links and rankings. This means that tracking organic rankings is as important as ever.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

SpotMe Blog

JUNE 29, 2023

All payments and transfers of value should be properly tracked and reported. But by making compliance a key part of their event strategies from the initial planning stages, maintaining a strong ethical culture, and keeping a close eye on regulatory changes, marketers can overcome these challenges and accomplish their goals.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Martech

MAY 19, 2022

Keep an eye on thin content that was obviously created for the sake of linking to your competitor. Keep an eye on higher-level tactics that bring your competitors rankings and links. Sometimes, influencer-based tactics are hard to track in your competitors’ backlink profiles. What type of content is delivering topical links?

Profiling 94

Profiling Peer-to-peer Viral Marketing Outreach 94

Sprout Social

AUGUST 1, 2016

If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard. In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. Tweet activity lives in the Twitter Analytics dashboard.

Activities 59

Activities Click Rate Twitter Impressions 59

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. There is a direct correlation between employee advocacy and employee engagement. Some of them feel that social media is the domain of their kids using TikTok and Twitter. Content Engagement.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Martech Advisor

AUGUST 29, 2019

Simultaneously, keep an eye on competitor activities to see what is working for them. Correlate target keywords and keyword phrases to each post and page and place them strategically in on-page elements such as the title, URL, header tags, text, alt text, anchor link, and so on. Marketing Analytics. Google Analytics.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Angie Schottmuller.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

seo.co

FEBRUARY 8, 2023

Google Analytics provides all the data you need about user experience to optimize your site so that users click on links to your site, stay on the site longer and click to other pages on your site to acquire more information and target the right search intent. Set a goal of creating at least one of each per month and track the search results.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

SEPTEMBER 16, 2015

Every savvy marketer knows how important it is to track, test, and measure different metrics. But it doesn't make sense for every person on your team to track every single important metric individually. So, the question becomes: Which roles on your team are responsible for tracking which metrics?

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

SnapApp

MARCH 29, 2016

Even if you want to craft an eye-opening opinion piece, facts will be the bones of your story. From what we consume and browse, to where and when we travel, to our musical preferences, our first loves, our children’s milestones, even our last wishes – it all can be tracked, digitized, stored in the cloud and disseminated.

Storytelling 54

Storytelling Eye-Tracking Correlation Case Studies 54

SnapApp

MARCH 30, 2016

Even if you want to craft an eye-opening opinion piece, facts will be the bones of your story. From what we consume and browse, to where and when we travel, to our musical preferences, our first loves, our children’s milestones, even our last wishes – it all can be tracked, digitized, stored in the cloud and disseminated.

Storytelling 48

Storytelling Eye-Tracking Correlation Case Studies 48

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Your website should be set up for conversion tracking by taking these steps: identify a landing page that highlights a service/job posting your business offers. Twitter: Explore.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Conductor

FEBRUARY 9, 2022

When you’re considering a retailer to shop from, you might search Google to find their Twitter page before heading to the store. In that sense, strong social signals correlate with strong content that could also perform well in search engines. Use social analytics to inform content strategy. You build trust and authority.

Social Media 111

Social Media SEO Media Lead Scoring 111

Contently

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics tell you there’s a handful of excellent blog posts driving maximum traffic to your site? The best part?

Content 198

Content Youtube Social Media Webinar Metrics 198

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. This way, data makes a little more sense to the naked eye. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Sprout Social

OCTOBER 11, 2016

Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. This space is ideal for those wanting to cultivate audiences, build communities and push content that directly correlates to those in your industry. Measure Success With LinkedIn Analytics.

Linkedin 95

Linkedin Practices Best Practices Enterprise Management 95