Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Valasys

FEBRUARY 20, 2023

Social media marketers need to stay on top of marketing trends , grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Buffer offers many reporting and analytics features. Click here to read Later reviews.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Writing on the Web

JANUARY 21, 2015

Quality Content (Problems you solve for your readers). To organize your content, include a navigation bar – most blog platforms offer the option of a navigation bar across the top. At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Quality Content.

Design 100

Design Banners RSS Opinions 100

Convince & Convert

APRIL 24, 2014

Right now most of our traffic comes from sharing links to our posts on Facebook and Twitter (which isn’t bad in and of itself), but I wish we could create a standalone readership who finds our content valuable enough that they’d come back to the blog on their own. How can you create content that draws them back again and again?

Cross-Selling 159

Cross-Selling RSS Budget Programs Ad Frequency 159

Hubspot

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Optinmonster

JUNE 27, 2022

You can also check the performance with built-in analytics reports and perform A/B tests to optimize your conversions. Email analytics and data reports. Automatic RSS to email for bloggers. Detailed performance analytics reports. Other noteworthy features include: Email list segmentation. Social media sharing tools.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Convince & Convert

MARCH 19, 2013

Simply specify a source or channel where the content is coming from and a destination to where you want the content to go as soon as it’s published. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. Find More Relevant Content with BundlePost.

Social Media 167

Social Media Tools Product Media 167

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

SnapApp

APRIL 13, 2012

Instead of simply following vague advice like 'Curate content' and 'Listen and participate in the conversation' (true as they may be), you can be more strategic about the timing and overall effectiveness of the content that you put out. Here are some top analytic findings that can help you hit your Twitter conversion goals: 1.

Twitter 48

Twitter Clickthrough Click Rate Curation 48

Chris Koch

JANUARY 22, 2010

Aside from the corporate, a blog is the mother ship of social media interaction and content. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Use social media.

Traffic 100

Traffic Blogger RSS Opinions 100

Sprout Social

DECEMBER 27, 2016

responding to Twitter mentions) and not planning, then you may benefit from a social media workflow plan. Curate content. Review social media analytics. Review social media analytics from previous month. For example, when you publish a blog post, do you share it automatically to Twitter? Daily Checklist.

Social Media 78

Social Media Optimization Media RSS 78

EveryoneSocial

APRIL 26, 2021

And the data over the last few years backs that up: 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands A recommendation from a friend or family member makes 83% of Americans more likely to purchase that product or service. Of course not!

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Monitoring relevant content across wide ranges of social media channels is invaluable when it comes to identifying trends, tracking competitors, and understanding your customers. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. RSS Readers. Organize content into collections, search within your feeds, and share selected posts to major social networks. Enter a site or blog you like or browse categories to discover relevant content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

DECEMBER 20, 2011

Number of RSS subscribers (regular readers). Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Retweets (reflects both level of engagement and quality of shared content). . • Other key sources of traffic (e.g.,

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. Image via CrunchBase. It’s genius!

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? You can follow any responses to this entry through the RSS 2.0 link] Research Report: A Framework for Social Analytics | Thought Experiments [.] This is a new medium, and proof over re allocation of investment is key. You can leave a response , or trackback from your own site.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. How to Run a Contest on Facebook. Follow the Rules.

Social Media 100

Social Media Media Rules Guidelines 100

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. You get the point. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. This is also the content that is used as the explanation of the page, within search results. Which stays true to the content delivered when you click through?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Hubspot

OCTOBER 4, 2011

In such a fast-paced, tweet-saturated social network like Twitter, it's often difficult to make your content stand out from the rest. Use the following 5 tips to help give your content more exposure on Twitter. Learn from your analytics, and create more tweets like the ones that are successful for better exposure.

Twitter 28

Twitter Tips Content RSS 28

Convince & Convert

DECEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Create content and share it. But as Social Pros was getting recorded this week, the news that Apple had bought social analytics firm Topsy for $200 million hit the wire. Listen Now. Find us on iTunes: [link]. .

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. Cross-channel bulk publishing and content optimization will usually be premium features.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

EMagine B2B Blog

JANUARY 3, 2019

Google Loves Content. As we’ve mentioned before, when WordPress originally launched, it was created as a platform for bloggers, journalists and content marketers alike. Take it from Seth Godin, who says… “Content Marketing is the only Marketing left.”. Content silo creation. Twitter Open Graph. Breadcrumbs.

Google 42

Google Marketing Websites RSS Mobile Marketing 42

B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. Analytics for Reach and Impressions. Lesser Known Analytic Tools. Twitter Blurs the Line Between Adv, PR, Marcom. Embedding Content v. B2B Twitter Case Study. B2B Case Study: PR.

Social Media 40

Social Media Twitter Research Media 40

KoMarketing Associates

JULY 19, 2016

We use this tool to make sure Google can access our content, see what queries are driving visitors and links to our sites, evaluate mobile performance, and much more. Delivering content at the peak of a term’s search volume gives it the best chance to perform for our client. Content Marketing Tools. SimilarWeb. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100