Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Analytics 101

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Thinkers360

MAY 6, 2024

5 James Kerr Indispensable Consulting Contact James Kerr Score: 47.31 15 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 35.05 5 James Kerr Indispensable Consulting Contact James Kerr Score: 47.31 15 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 35.05 Score: 35.53

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Thinkers360

MARCH 31, 2024

Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) MSR Leadership Consultants India Contact Professor M.S. Prashant Mali [MSc, LLB, LLM, Ph.D.] Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Thinkers360

MAY 19, 2024

Gain access to data-driven thought leadership insights, analytics and competitive intelligence you simply won’t find anywhere else and to be seen by active B2B buyers worldwide! 5280 Life Sciences Consulting, LLC Turn our experience into your companies greatest strategic advantage. Rhem & Associates, Inc. Accure, Inc.

Marketing AI 70

Marketing AI Lead Ranking Lead Scoring Enterprise Management 70

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Steve Dennis SageBerry Consulting/Forbes Contact Steve Dennis Score: 100 2 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 89.87 14 Ian Scott Ian Scott Retail Consulting Contact Ian Scott Score: 35.69

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Data and analytics: CX transformation programs require a data-driven approach.

eCommerce 103

eCommerce Marketing AI Best Practices Consulting 103

Thinkers360

APRIL 28, 2024

27 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 31.09 28 Nelson Emílio Singularis Human Consulting Contact Nelson Emílio Score: 31.09 40 Stephen Underwood U-CAN Global Multicultural Consultancy Group, L.L.C 49 MRINMOY PAUL Tata Consultancy Services Contact MRINMOY PAUL Score: 30.33 29 Gabor A.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Webbiquity

JUNE 13, 2023

Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. In that case, you can share personalized emails with relevant offers based on their purchase history. To ensure precision in your personalization, leverage technology to automate data collection and analytics.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. B2B Buying Process.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Webbiquity

OCTOBER 11, 2022

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. You can offer a reward for someone’s first purchase, such as a discount on their next purchase.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. Google Analytics Image Source: Google Analytics At MIG, we use Google Analytics every day to monitor our clients’ progress. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Team collaboration.

Paid Content 251

Paid Content Budget Programs Research Marketing Analytics Tools 251

Thinkers360

MARCH 8, 2024

15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 19 Dr. Cynthia Young CJ Young Consulting Contact Dr. Cynthia Young Score: 41.14 Javnyuy Joybert Score: 54.69 13 Dinis GUARDA ztudium Contact Dinis GUARDA Score: 48.94

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business.

Peer-to-peer 250

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 250

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder.

Marketing Analytics Tools 337

Marketing Analytics Tools Content Marketing Work Management Marketing Management 337

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 100 2 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 93.71 4 Patrick J. Prashant Mali [MSc, LLB, LLM, Ph.D.]

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Biznology

JANUARY 29, 2016

We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. For the most part, today’s car shopper will consult a range of product review sites, manufacturer sites, and for some, enthusiast sites to begin working down the long list of makes based on segment, size, and function.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Thinkers360

APRIL 7, 2024

4 CB Bowman Courage Consulting Contact CB Bowman Score: 82.11 11 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 50.51 18 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 45.50 18 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 45.50

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Improved understanding of customers and purchasing motivations. Evaluating new market opportunities.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Thinkers360

FEBRUARY 16, 2024

26 Hervé Legenvre European Institute of Purchasing Management (EIPM) Score: 35.13 27 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 34.99 33 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 34.31 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 117

Business Analysis Work Management Forecasting 117

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. These technologies offer the necessary computational power and storage capacity, along with advanced analytics capabilities, to handle large datasets efficiently.

CRM 110

CRM Marketing AI Marketing Management Customer Satisfaction 110

Thinkers360

MAY 13, 2024

7 David Kish Tata Consultancy Services Contact David Kish Score: 36.90 25 Randall Englund Englund Project Management Consultancy Contact Randall Englund Score: 31.39 29 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 31.21 48 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 30.61

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Thinkers360

MARCH 1, 2024

28 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 36.48 Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Score: 37.71

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust.

Marketing Analytics Tools 124

Marketing Analytics Tools Digital Transformation B2B B2B Sales 124

Digital Marketing World Forum

NOVEMBER 22, 2019

Matt is the Founder and Analytics Director of Molzana, a London based Analytics Consultancy. Bringing a no-nonsense approach to data, Matt & Molzana work with Marketing and Media agencies as well as businesses from a wide range of sectors, providing amazing analytics solutions and to the point advice for their clients.

Analytics 73

Analytics Paid Search Agency Advertising Agencies Ad Agencies 73

Thinkers360

MAY 18, 2024

30 Don Davis 5280 Life Sciences Consulting, LLC Contact Don Davis Score: 34.08 45 Dr. Cynthia Young CJ Young Consulting Contact Dr. Cynthia Young Score: 30.86 Graffius Exceptional PPM and PMO Solutions Contact Scott M. Graffius Score: 34.29 28 Michalis Michael DMR Score: 34.29 33 Tristan Kromer Contact Tristan Kromer Score: 32.36

Startups 52

Startups B2B Thought Leadership Thought Leadership Lead Scoring 52

Marketing Insider Group

FEBRUARY 22, 2023

Content has more legs than engaging buyers before they purchase. Then map your content to the stages of their purchase journey. Comfort is a driver of the purchase decision. Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help.

Top of Funnel 258

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 258

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. They also create much-needed assurance for customers while they’re making a purchase decision.

Paid Search Agency 320

Paid Search Agency Content Marketing Companies Case Study 320

Heinz Marketing

MARCH 31, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Businesses must remain ahead of the constantly evolving marketing and sales landscape. By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service.

Intent Signal 64

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

Tiecas

MAY 17, 2024

Purchasing Personnel: Evaluating ROI, total cost of ownership, and long-term value. How do they make purchasing decisions? Consult with Experts: Talk to your engineers, sales team, or industry consultants for their insights on realistic outcomes. Strategic Framework for Industrial Website Design But where do you begin?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52